Sponsorship & Event Marketing
|Begins:||Thursday, November 13, 2014 at 9:00am|
|Ends:||Thursday, November 13, 2014 at 2:30pm|
|Location:||Hosted By Active International @ ANA Headquarters
708 Third Avenue (between 44th and 45th Streets)
New York, NY 10017
Meeting notes are available to current, logged in Members only.
NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS (9:30 – 9:45AM)
I. AMERICAN EXPRESS CHARGES AHEAD IN EVENT ACTIVATION (9:45-10:30AM)
In this session, Ashley Tufts, Manager, Corporate Affairs and Communications – American Express and Hallie Johnston, Vice President, Group Account Director of Sports Sponsorships – Momentum Worldwide will share how her brand integrates technology into their sponsored activation events such as tennis and golf tournaments.
Ashley Tufts, Manager, Corporate Affairs and Communications – American Express
Hallie Johnston, Vice President, Group Account Director of Sports Sponsorships – Momentum Worldwide
II. ASPCA: CASE STUDY IN CORPORATE SPONSORSHIP (10:30-11:15AM)
This session will explore how the ASPCA builds its presence with corporate sponsors across a range of consumer categories. The presentation will also provide insights and learnings around their long-standing sponsorship with Subaru of America.
Christina Wyman, Director Corporate Partnerships – ASPCA
Allison Allen, Senior Manager Corporate Partnerships – ASPCA
III. THE VALUE AND IMPACT OF SPONSORSHIPS (11:30AM-12:15PM)
In this session, committee members will learn best practices of sponsorship measurement, focusing on ways to evaluate marketing investments in sports and entertainment. The presentation will analyze the most efficient methods and calculations of sponsorship ROI through case studies and the specific ways brands can measure key metrics.
AJ Maestas, President and Founder – Navigate Research
LUNCH (12:15 – 1:15PM)
IV. ACTIVE INTERNATIONAL: FUNDING SPONSORSHIPS IN A NON-TRADITIONAL WAY (1:15-2:00PM)
In this session attendees will learn sponsorship and event funding options that are available to them through corporate trade. Through real examples attendees will discover how this unique funding method can offset the high costs of sponsorship marketing
Jim Porcarelli, Chief Strategy Officer – Active International
Anat Gilad, Senior Vice President, Retail Marketing – Active International
Catherine Boera, Senior Vice President Director Communications Planning – Active International
V. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics while learning from your peers. In this session, we will open up the discussion to talk about issues that ANA Sponsorship & Event Marketing Committee members are facing and build upon those topics to explore in future meetings.
Gerald Johnson, Chief Marketing & Diversity Officer – American Heart Association and ANA Sponsorship & Event Marketing Committee Co-Chair
Brian Maynard, Director, Marketing – Whirlpool Corporation and ANA Sponsorship & Event Marketing Committee Co-Chair