| |
 

Sponsorship & Event Marketing

This event has ended.
Begins: Tuesday, September 30, 2014 at 9:00am
Ends: Tuesday, September 30, 2014 at 2:00pm
Location: IEG, LLC
350 North Orleans St.
Suite 1200
Chicago, IL 60654

Meeting notes are available to current, logged in Members only.

NETWORKING BREAKFAST (8:30–9:15AM)
INTRODUCTIONS (9:15–9:30AM)


I. DATA-DRIVEN DECISIONS TO SUPERCHARGE YOUR SPONSORSHIP PORTFOLIO (9:30-10:30AM)
In this session, IEG will show how you can use research and analytics to make data-driven decisions regarding your sponsorship portfolio.  Kristen Pelachyk, Senior Director of Research and Analytics IEG, will walk you through several real-life examples of how brands have used data to supercharge their strategies, make real-time adjustments and track performance of their sponsorships.

Speaker:
Kristen Pelachyk, Senior Director of Research – IEG


II. BMO HARRIS:  HOW A FINANCIAL INSTITUTION ACTIVATES AND MEETS SPONSORSHIP GOALS (10:45-11:45AM)
In this session, Amy Potter, Senior Manager, U.S. Sponsorship and Heather Grant, Manager, U.S. Advertising  BMO Harris Bank will share their insight into creating a fully integrated sponsorship and advertising plan to meet the goals and objectives of the bank through the Chicago Bulls and Blackhawks sponsorships.

Speakers:
Amy Potter, Senior Manager, U.S. Sponsorship BMO Harris Bank
Heather Grant, Manager, U.S. Advertising  BMO Harris Bank


III. LUNCH ROUNDTABLE DISCUSSION (11:45AM-12:30PM)
During this lunch session, Sponsorship & Event Committee members will be asked to share their experiences and perspectives on the topic of cause marketing.  This is a great opportunity to learn from your peers at other companies.

Facilitators:
Gerald Johnson, Chief Marketing & Diversity Officer – American Heart Association and ANA Sponsorship & Event Marketing Committee Co-Chair
Brian Maynard, Director, Marketing – Whirlpool Corporation and ANA Sponsorship & Event Marketing Committee Co-Chair


IV. ALLSTATE:  EXTENDING THE BRAND PROMISE THROUGH SPONSORSHIP
(12:45-1:30PM)
Learn key insights into how into how one the nation's leading insurance companies integrates their sponsorship portfolio into their overall marketing efforts.

Speaker:
Dan Keats, Director, Integrated Marketing Communications – Allstate Insurance Company


V. HOW SPONSORSHIP HELPED CHOCOLATE MILK TRANSFORM ITS IDENTITY (1:30-2:15PM)
In this session, Miranda Abney, Marketing Director Chocolate Milk – MilkPEP will share how chocolate milk has reinvented itself and carved out a new audience through a fully integrated sponsorship and advertising plan.  Learn key insights around the bold new strategy, Built with Chocolate Milk, and how it has transformed chocolate milk's identity and purpose into a training recovery tool driving consumption and advocacy among athletes.

Speaker:
Miranda Abney, Marketing Director Chocolate Milk – MilkPEP

Login Required

You must be logged in as a Member to view meeting notes for past meetings.

User Name (email):

Password:

Next Meeting(s)

Sponsorship & Event Marketing
Thursday, November 13, 2014
New York , NY

Prior Meeting(s)

Sponsorship & Event Marketing
Tuesday, September 30, 2014
Chicago , IL

Sponsorship & Event Marketing
Tuesday, July 8, 2014
New York , NY

Sponsorship & Event Marketing
Tuesday, May 13, 2014
Orlando , FL