Media Leadership

NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS (9:30 – 9:45AM)


I. FALLOUT FROM FACEBOOK'S VIDEO AD METRICS MISSTATEMENT AND 3MS UPDATE (9:45-10:45AM)
In September, Facebook announced it had overestimated a key video metric for two years. Shortly thereafter, ANA president and CEO Bob Liodice said an audit and accreditation by the Media Rating Council are imperative for Facebook to achieve the measurement transparency that marketers require and expect. In this session, George Ivie, CEO and Executive Director – Media Rating Council, will share an update on Facebook's measurement status and lead a discussion on the difficulties in accurately measuring data in a fragmented media landscape. In addition, George will also share a "year-in-review" and next steps on 3MS.

Speaker:
George Ivie, CEO and Executive Director – Media Rating Council


II. DR. PEPPER SNAPPLE GROUP: BEST PRACTICES FOR LEVERAGING FACEBOOK (11:00AM-12:00PM)
Dr Pepper Snapple Group is a leading producer of flavored beverages in North America with over 50 brands in their portfolio. Blaise D'Sylva, Vice President, Media and Content Planning – Dr. Pepper Snapple Group will share best practices and insights on how his company has leveraged Facebook.

Speaker:
Blaise D'Sylva, Vice President, Media and Content Planning – Dr. Pepper Snapple Group


LUNCH (12:00 – 12:30PM)


III. HOW AGENCIES NEED TO EVLOVE IN THE POST ADVERTISING ERA (12:30-1:30PM)
In this session, Lou Paskalis, Senior Vice President, Global Media Executive – Bank of America is going to discuss how agencies need to evolve in the Post Advertising Era.

Speaker:
Lou Paskalis, Senior Vice President, Global Media Executive – Bank of America


IV. MEMBER ROUNDTABLE DISCUSSION: TOP MEDIA ISSUES (1:30-2:30PM)
In this session, Jennifer Gardner, Senior Director Media, North America – Unilever and Rex Conklin, ANA Media Leadership Committee Co-Chair will lead a member roundtable discussion covering top media issues which may include:

• Best practices in data and attribution
• Media innovation

Facilitators:
Jennifer Gardner, Senior Director Media, North America – Unilever
Rex Conklin, ANA Media Leadership Committee Co-Chair