Media Leadership

when

Start: Tuesday, June 5, 2018 at 9:00am

End: Tuesday, June 5, 2018 at 2:30pm

WHERE

ANA Headquarters
708 Third Avenue (between 44th and 45th Streets)
33rd Floor
New York, NY 10017

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS & FIRESTARTER SESSION (9:45 – 10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. In this session, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.


I. ANHEUSER-BUSCH INBEV: "LEARNING" CULTURE DRIVES INNOVATION IN MEDIA & DIGITAL (10:00 – 11:00AM)
In this session, Spencer Gordon, Senior Director, Digital – Anheuser-Busch InBev will share the innovative work they're doing to advance their connections (media, digital, and experiential) and how they are building and maintaining a "learning" culture within their organization.

Speaker:
Spencer Gordon, Senior Director, Digital Anheuser-Busch InBev


II. THE J.M. SMUCKER COMPANY: INTEGRATION OF INTERNAL AND EXTERNAL MEDIA TEAMS (11:15AM-12:15PM)
In this session, Jessica George, Senior Manager, Integrated Communications Planning – The J.M. Smucker Company will share how she and her team integrate their media internally with the coordination of the Centers of Excellence and brand teams and by cultivating strong cross-functional and brand relationships and working closely with agency partners for consumer foods and pet brands.

Speaker:
Jessica George, Senior Manager, Integrated Communications Planning – The J.M. Smucker Company


LUNCH (12:15-1:00PM)


III. MEMBER ROUNDTABLE DISCUSSION: TOP MEDIA ISSUES (1:00-2:00PM)
So many important issues and so little time! In this ANA member roundtable, we will ask the Committee to share their thoughts on the following media issues and discuss topics. Key topics will include:

1. Programmatic / Agency Trading Desks
2. Native Advertising
3. Measurement
4. Data / Media Attribution
5. Global Media Management
6. Media Agency Management
7. Working with Influencers
8. Branded Content

Facilitators:
Rex Conklin, ANA Media Leadership Committee Co-Chair
Meghan Medlock, Senior Director, Committees & Conferences – ANA

 

Webinar information, if available, will be provided to registrants only.