|Begins:||Thursday, November 20, 2014 at 9:00am|
|Ends:||Thursday, November 20, 2014 at 2:30pm|
|Location:||Hosted By A+E Networks
708 Third Avenue, 33rd Floor
New York, NY 10017
NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)
I. ANA/WHITE OPS BOT FRAUD TEST RESULTS (10:00-11:00AM)
There are estimates that 25-50% of money spent on digital advertising is wasted and much of that is "bot fraud" – sites with phony traffic that collect payments from advertisers through the middlemen who aggregate space across many sites and resell the space for web publishers. Bot fraud affects display, video, and mobile advertising. ANA has partnered with White Ops on research with the objectives of determining the level of bot fraud occurring across the digital advertising of leading national advertisers, providing actionable data which advertisers can use to assess and reduce/eliminate bot fraud in future campaigns, and creating a credible and repeatable national benchmark for fraud levels. There were more than 30 ANA member companies who participated in this initiative. In this session, ANA Social Media Committee members will get a first look at the results of this very important industry research.
Michael Tiffany, Chief Executive Officer – White Ops
II. ANA MEDIA TRANSPARENCY TASK FORCE UPDATE (11:15-12:15PM)
The advertising industry has a "transparency crisis." There have been increasing concerns about the issue of media and media agency transparency – i.e., media sellers and agencies providing honesty and clarity to marketers on costs, placements, and data. Following a discussion at the June meeting of the ANA Media Leadership Committee, it was agreed to assemble a task force to dive deeper into media transparency issues. In this session, we will share our progress to date on this important industry leadership initiative.
Bill Duggan, Group Executive Vice President – ANA
LUNCH (12:15 – 1:00PM)
III. MEDIA TRANSPARENCY: THE AGENCY PERSPECTIVE (1:00PM-2:30PM)
In this session, John Montgomery, Chief Operating Officer, North America – GroupM Interaction and Chair – 4A's Media Leadership Council will open up the discussion with ANA Media Leadership Committee members and provide the agency perspective on current media transparency issues.
John Montgomery, Chief Operating Officer, North America – GroupM Interaction and Chair – 4A's Media Leadership Council
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