Influencer Day: Digital & Social, West Coast Chapter
Start: Thursday, April 27, 2017 at 9:00am
End: Thursday, April 27, 2017 at 2:30pm
1 Glen Bell Way
Conference Room 1D- 1st Floor
Irvine, CA 92618
|ANA||Associate Gold||Associate Silver||Associate Individual||Non Member|
|Attend In-Person||ANA $0||Associate Gold N/A||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
|Attend via Webinar||ANA $0||Associate Gold N/A||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
|Will Not Attend||ANA $0||Associate Gold N/A||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)
I. TACO BELL INFLUENCER AND CONTENT MARKETING CASE STUDY (10:00 – 10:45AM)
Taco Bell Corp., a subsidiary of Yum! Brands, Inc. is the nation's leading Mexican-inspired quick service restaurant brand. In this session, we'll hear from Taco Bell's digital team on how they leverage influencers and content marketing to engage with their customers in fun and creative ways.
Alec Boyle, Communication & Brand Engagement Specialist – Taco Bell
Ryan Rimsnider, Senior Manager, Social Strategy – Taco Bell
II. FAIR TRADE USA DIGITAL CASE STUDY (11:00 – 11:45AM)
In this session, Shaina Kandel, Business Development Manager at Fair Trade USA will share the innovative work they're doing in the digital and social space with key lessons learned for marketers.
Shaina Kandel, Business Development Manager – Fair Trade USA
LUNCH (11:45AM – 12:45PM)
III. DISNEY CHANNEL CASE STUDY: CROSS PLATFORM INTEGRATION (12:45 – 1:30PM)
In June of 2016, Disney Channel released its 100th original movie and challenged its internal influencer network to drive viewership for the premier and establish a social voice for the film. In this session, Michael Michie, Manager of Social Strategy at Disney, will share how they developed and executed a first to market cross platform social influencer integration for "Adventures in Babysitting" and helped launch the movie as the #1 cable original.
Michael Michie, Manager, Social Strategy - Disney, Publishing and Digital Media
IV. MEMBER ROUNDTABLE DISCUSSION: WORKING WITH INFLUENCERS (1:30 – 2:00PM)
In this session, we will open up the discussion to talk about influencer marketing and content and issues facing members and build upon those topics to explore in future meetings.
Diane Ueberle, Corporate Brand Leader – Intuit & ANA Digital & Social, West Coast Chapter Committee Co-Chair
Molly Knol, Senior Manager, Conferences & Committees – ANA
Webinar information, if available, will be provided to registrants only.