Influencer Day: Digital & Social, West Coast Chapter
Start: Thursday, April 27, 2017 at 9:00am
End: Thursday, April 27, 2017 at 2:30pm
1 Glen Bell Way
Irvine, CA 92618
|ANA||Associate Gold||Associate Silver||Associate Individual||Non Member|
|Attend In-Person||ANA $0||Associate Gold N/A||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
|Attend via Webinar||ANA $0||Associate Gold N/A||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
|Will Not Attend||ANA $0||Associate Gold N/A||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)
I. TACO BELL INFLUENCER AND CONTENT MARKETING CASE STUDY (10:00 – 10:45AM)
Taco Bell Corp., a subsidiary of Yum! Brands, Inc. is the nation's leading Mexican-inspired quick service restaurant brand. In this session, we'll hear from Taco Bell's digital team on how they leverage influencers and content marketing to engage with their customers in fun and creative ways.
TBD – Taco Bell
II. FAIR TRADE USA DIGITAL CASE STUDY (11:00 – 11:45AM)
In this session, Shaina Kandel, Business Development Manager at Fair Trade USA will share the innovative work they're doing in the digital and social space with key lessons learned for marketers.
Shaina Kandel, Business Development Manager – Fair Trade USA
LUNCH (11:45AM – 12:45PM)
III. MEMBER ROUNDTABLE DISCUSSION: WORKING WITH INFLUENCERS (1:00 – 2:00PM)
In this session, we will open up the discussion to talk about influencer marketing and content and issues facing members and build upon those topics to explore in future meetings.
Diane Ueberle, Corporate Brand Leader – Intuit & ANA Digital & Social, West Coast Chapter Committee Co-Chair
Molly Knol, Senior Manager, Conferences & Committees – ANA
Webinar information, if available, will be provided to registrants only.