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Social Media, West Coast Chapter

Social media has exploded. According to a recent ANA study, 89% of marketers are now using social media to reach their customers-leaping from 20% just a few years ago. Despite this rapid growth, marketers have many questions and their issues include measurement, agency selection, internal organizational structure, and relinquishing control to the consumer while trying to influence the dialogue

The Social Media Committee, West Coast Chapter is for members who lead social media marketing and/or initiatives at their organizations.  We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making. The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.  

The Social Media Committee, West Coast Chapter is the "sister" committee of the Social Media Committee in New York City.

This committee helps program the annual ANA Digital & Social Media Conference, next planned for July 13-15, 2014 at St. Regis Monarch Beach, Dana Point, CA. Click here for more information.

Committee Co-Chairs:
Christine Morrison, Turbo Tax Social Media Marketer, Intuit Inc.
Diane Ueberle, Brand and Social Leader, Marketing Excellence, Intuit Inc.

Discussion Topics

  • Measurement and ROI
  • Internal Organizational Structure
  • Different Roles of Social Media including Customer Service, Brand/Product Awareness, Fundraising, Legal/Human Resources, etc.
  • Privacy and Security Issues
  • Location-Based Programs
  • Using Social Media via Mobile and Gaming Platforms

Name Title Company
Christine Morrison (Co-chairperson) Group Social Media Manager Intuit Inc.
Diane Ueberle (Co-chairperson) Brand and Social Leader, Marketing Excellence Intuit Inc.
Ryan Abenes Social Media Planner Toyota Motor Sales U.S.A., Inc.
Steve Aleksich Sr. Manager, HQ Shopper Marketing Del Monte Foods
Elizabeth Anderson Senior Copywriter QBE
Jessica Azerrad Local Marketing Specialist/ Los Angeles IKEA North America
Eric Barad   WellPoint, Inc.
Lynne Bartron Vice President, Brand Marketing JCPenney
Jim Baudino Engagement Marketing Manager Toyota Motor Sales U.S.A., Inc.
Julie Berge Senior Public Relations Specialist Vision Service Plan, Inc.
Kamal Bhandal Director of Consumer Marketing Align Technology, Inc.
Natalie Bowman Director, Social & Sponsorships Microsoft Corporation
Karen Brady UX Lead Cisco Systems, Inc.
David Carr PR Specialist Vision Service Plan, Inc.
Jolene Chen Marketing Manager Intuit Inc.
Josephine Chew Vice President - Digital Advertising Wells Fargo & Co.
Anthony Cistaro Vice President BlackRock, Inc.
Aidan Cleeland   Deloitte
Jeff Clemes Global AD Business Manager Hewlett-Packard Company
Michael Cohen   Walt Disney Parks and Resorts
Brian Coleman VP of Games Hasbro, Inc.
Greg Comolli Senior Manager, Brand Advertising Wells Fargo & Co.
Michael Contreras Sr. Digital Marketing Manager Dole Packaged Foods
Michael Cruz Director of Marketing Columbus Foods, LLC
Kimberly De La Cruz Marketing Intern City of Hope
Corinne Dizon   MUFG Union Bank, N.A.
Renee Edwards Social Media Strategist Intel Corporation
Jordan Enright-Schulz Product Marketing Manager, Social Adobe Systems Incorporated
Michael Fox Vice President, Consumer Brands Safeway Inc.
Abby Frank Manager Marketing Communications John Muir Health
Liane Fuji Creative Director Wells Fargo & Co.
Dana Fulton Marketing Consultant Wells Fargo & Co.
Bettina Glenning Marketing Autodesk, Inc.
Billie Goldman Partner Marketing Intel Corporation
Laura Gosewisch Marketing Project Manager Anaplan
Gavin Graves Marketing Manager Deloitte
Ravijot Grewal Market Content Editor Agilent Technologies
Siobhan Guthrie Account Manager KPMG LLP
Caroline Guttman Vice President MUFG Union Bank, N.A.
Wendy Harrington EVP, Global Marketing Franklin Templeton Investments
Erika Heald Head of Social Media & Content Marketing Anaplan
Mark Hersberger Marketing Supervisor The UPS Store
Jessica Hirshfield Social Strategies E-Coordinator Franklin Templeton Investments
Quentin Holmes Social Media Planner Toyota Motor Sales U.S.A., Inc.
Alec Hughes SVP/Millennial Segment Leader Wells Fargo & Co.
Yvette Irvin Senior Manager, Digital Marketing & Sales Blue Shield of California
Alicia Jones   American Honda Motor Co., Inc.
Douglas Jones Manager, PR Pharmavite LLC
Jennee Julius Advertising and Incentives Manager Toyota Motor Sales U.S.A., Inc.
Terry Kang Buyer Toyota Motor Sales U.S.A., Inc.
Paul Kimball Creative Director Align Technology, Inc.
Cindy Kimball Promotions & Media Supervisor The UPS Store
Jenny Konschak Coordinator, Industry Relations Almond Board of California
Dave Koontz   SeaWorld Parks and Entertainment
Kellie Krug Senior Vice President, Enterprise Marketing Services Wells Fargo & Co.
Jason Lakeman Senior Marketing Manager Robert Half International
Sara Lara Advertisement Administrator Toyota Motor Sales U.S.A., Inc.
Karen Lechner BTO Marketing IBM Corporation
Nicole Lee Content Strategy Manager McKesson Corporation
Miranda Lo Brand Manager Pet Snacks Big Heart Pet Brands
Helen Loh Senior Vice President, Content & Digital Marketing Charles Schwab
Marissa Lorenzo Social Media Analyst Kia Motors America, Inc.
Eileen Loustau Sr. Vice President, Marketing Pensco Trust Company
Megan Malone Social Media and Consumer Response Specialist Traditional Medicinals, Inc.
Marina Marinushkina Marketing Manager Visa Inc.
Catherine Marsh Social Media Insurance Community Lead California State Automobile Association (CSAA)
Mark Mastracci Marketing Consultant Wells Fargo Merchant Services
Melissa Mautz Associate Director, Marketing Services Almond Board of California
Amanda McCartney Media Specialist California Tobacco Control Program
Laura Messerschmitt Sr. Marketing Manager The Go Daddy Group, Inc.
Sharon Miracle Corporate Communications Director Tree Top, Inc.
Christina Mitchell   BP p.l.c.
Bernadette Monterrosa-Birdsong Head of Global Marketing Procurement EBay, Inc.
Virginia Moon Sr. Associate Brand Manager Del Monte Foods
John Mudgett Marketing Medtronic, Inc.
Ann Nash EMC Marketing Leader PricewaterhouseCoopers
Anika Nieh Assistant Brand Manager Safeway Inc.
Kristina Nielsen VP, Interactive Marketing Bank of the West
Eileen Nolan Social Media Manager Silicon Valley Bank
Jill Novelo Sr. Public Relations Specialist Vision Service Plan, Inc.
Joseph O`Brien NA Category Manager Diageo North America, Inc.
Kate O`Brien Partner Reed Smith LLP
Ashley Oreta Digital Advertising Associate Franklin Templeton Investments
Adam Orton Sr. Marketing Associate, Coinstar Outerwall Inc.
Steve Pate Senior Manager, Online Marketing Charles Schwab & Company, Inc.
Ariel Pilare Graphic Designer Wells Fargo & Co.
Maria Poveromo Director, Social Media Adobe Systems Incorporated
Cory Pratt Digital Products Manager American Licorice
Carleen Ramirez Manager, Interactive Marketing Nestlé USA
Kristin Rasmussen Interactive Marketing Associate Dreyer`s Grand Ice Cream, Inc.
Lina Reeth Group Marketing Manager Intuit Inc.
Aniela Rigali Asst. Manager American Honda Motor Co., Inc.
Ken Robb Marketing Manager Visa Inc.
Angie Robert AVP Marketing LPL Financial
Alexandra Rosen Marketing Manager Cisco Systems, Inc.
Kelly Rowse Marketing Specialist Deloitte
Matt Rozen Senior Social Media Strategist Adobe Systems Incorporated
Valerie Sassani Marcom Manager Lam Research
Carl Schloessman Executive Vice President, Sales and Marketing House of Blues Entertainment, Inc.
Justin Scott Marketing Contractor LPL Financial
Sopan Shah Global Leader of Advertising & Marketing Procurement Nestlé SA
Amanda Sheldon Director of Public Relations Medtronic, Inc.
Mary Shu Online Merchandising Manager Logitech
Connie Sprinkle Senior Vice President, Direct and Digital Marketing City National Bank
Kelly Stempel Strategic Sourcing Manager Intuit Inc.
MK Stock Senior Brand Manager Central Garden & Pet Company
Kelly Sullivan Assistant Director, Marketing City of Hope
Todd Thorson Product Marketing Blue Shield of California
Lisa Tiedt Director, Windows Phone Digital Marketing Microsoft Corporation
Toni Wallace Sr. Director, Strategic Marketing & Partnerships Columbia Records, Division of Sony Music
Scott Wicke Manager Johnson & Johnson-LifeScan
Sarah Winfrey Assistant Director, Marketing City of Hope
Cheresa Wright Brand Manager Intuit Inc.
Eling Yang Sr. Associate Brand Manager Big Heart Pet Brands
Gary Yim Marketing Communications Specialist III WellPoint, Inc.
Brett Yoshimura Corporate Procurement Toyota Motor Sales U.S.A., Inc.
Jennifer Young Senior Director, Advertising and Research Robert Half International
Ronalee Zarate-Bayani Global Marketing Innovation Visa Inc.

Next Meeting(s)

Social Media, West Coast Chapter
Tuesday, October 28, 2014
San Mateo , CA

Prior Meeting(s)

Social Media, West Coast Chapter
Wednesday, August 20, 2014
Bellevue , WA

Social Media, West Coast Chapter
Thursday, May 1, 2014
Los Angeles , CA

Social Media, West Coast Chapter
Thursday, February 6, 2014
San Francisco , CA

ANA Committee Member Testimonials

"ANA committees are an invaluable way to learn more about key industry issues, trends and best practices from other advertisers and industry experts. I always learn something I can apply to my job and share with others on my team."
Eve Reiter, VP, Global Agency Relations, American Express and Chair of ANA Agency Relations Committee

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Upcoming Meetings

Midwest Digital & Social

Chicago, IL

Sponsorship & Event Marketing

Chicago, IL

Integrated Marketing

Chicago, IL

Media Leadership, West Coast Chapter

Union City, CA

Agency Relations

New York, NY

Media Leadership

New York, NY

Agency Relations, West Coast Chapter

Glendale, CA

Social Media, West Coast Chapter

San Mateo, CA


New York, NY

Social Media

New York, NY

Full Committee Schedule