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Digital & Social, West Coast Chapter

The Digital & Social Committee, West Coast Chapter is for members who lead digital, social, and/or mobile marketing and/or initiatives at their organizations.  We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making about such topics as social media, content marketing, and native advertising.  The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.

The Digital & Social Committee, West Coast Chapter is the "sister" committee of the Digital & Social Committee in New York City and the Midwest Digital & Social Committee.

This committee helps program the annual ANA Digital & Social Media Conference, next planned for July 15-17, 2015 at Terranea, Rancho Palos Verdes, CA. Click here for the 2014 agenda.

Committee Co-Chairs:
Christine Morrison, Turbo Tax Social Media Marketer, Intuit Inc.
Diane Ueberle, Brand and Social Leader, Marketing Excellence, Intuit Inc.


Discussion Topics

  • Measurement and ROI
  • Internal Organizational Structure
  • Different Roles of Social Media including Customer Service, Brand/Product Awareness, Fundraising, Legal/Human Resources, etc.
  • Privacy and Security Issues
  • Location-Based Programs
  • Using Social Media via Mobile and Gaming Platforms

Name Title Company
Christine Morrison (Co-chairperson) Group Social Media Manager Intuit Inc.
Diane Ueberle (Co-chairperson) Brand and Social Leader, Marketing Excellence Intuit Inc.
Ryan Abenes Social Media Planner Toyota Motor Sales U.S.A., Inc.
Steve Aleksich Sr. Manager, HQ Shopper Marketing Del Monte Foods
Ryan Amirault Sr. Social Media Program Manager Whole Foods Market, Inc.
Jessica Azerrad Local Marketing Specialist/ Los Angeles IKEA North America
Eric Barad Marketing Communications Specialist Anthem, Inc.
Lynne Bartron Vice President, Brand Marketing JCPenney
Jim Baudino Engagement Marketing Manager Toyota Motor Sales U.S.A., Inc.
Julie Berge Senior Public Relations Specialist Vision Service Plan, Inc.
Kamal Bhandal Director of Consumer Marketing Align Technology, Inc.
Diana Blank Media Manager Autodesk, Inc.
Natalie Bowman Director, Social & Sponsorships Microsoft Corporation
Karen Brady UX Lead Cisco Systems, Inc.
Tonjia Brendle   BP P.l.c.
Jenna Bromberg Head of Social Media and Digital Engagement Pizza Hut, Inc.
Natalie Brown Sr. Manager, Brand Marketing See's Candies Inc.
Wendy Bryant Vice President BlackRock, Inc.
Chris Carisetti Director, Field Marketing Charles Schwab & Company, Inc.
David Carr PR Specialist Vision Service Plan, Inc.
Jolene Chen Marketing Manager Intuit Inc.
Josephine Chew Vice President - Digital Advertising Wells Fargo & Co.
Adam Christensen Marketing Director, Social and Digital Media Juniper Networks
Anthony Cistaro Vice President BlackRock, Inc.
Aidan Cleeland Marketplace Manager Deloitte
Jeff Clemes Global AD Business Manager Hewlett-Packard Company
Michael Cohen Marketing Consultant & Sourcing Specialist Walt Disney Parks and Resorts
Brian Coleman VP of Games Hasbro, Inc.
Greg Comolli Senior Manager, Brand Advertising Wells Fargo & Co.
Michael Contreras Sr. Digital Marketing Manager Dole Packaged Foods
Michael Cruz Director of Marketing Columbus Foods, LLC
Laura Cui Category Manger Amgen Inc.
Wendy Dawson Business Development Manager Hewlett-Packard Company: Personal Systems Group
Kimberly De La Cruz Marketing Intern City of Hope
John Dempsey Consumer Communications Specialist American Licorice
Dave Dickson Sr. Product Marketing Manager, Digital Publishing Adobe Systems Incorporated
Corinne Dizon   MUFG Union Bank, N.A.
Dania Echeverri Director, Brand Partnerships Universal Music Group
Renee Edwards Social Media Strategist Intel Corporation
Jordan Enright-Schulz Product Marketing Manager, Social Adobe Systems Incorporated
Paul Fiarkoski Sr. Marketing Mgr TIAA-CREF
Alison Fowler Managing Director Brand Strategy and Activation for Digital Channels Charles Schwab & Company, Inc.
Michael Fox Vice President, Consumer Brands Columbus Foods, LLC
Abby Frank Manager Marketing Communications John Muir Health
Liane Fuji Creative Director Wells Fargo & Co.
Dana Fulton Marketing Consultant Wells Fargo & Co.
Peter George Global Sourcing Category Management Boehringer Ingelheim Pharmaceuticals, Inc.
Roxy Gibben Marketing Counsulting Director Yodlee, Inc.
Shannon Gilcrease Sr. Marketing Manager Charles Schwab & Company, Inc.
Bettina Glenning Marketing Autodesk, Inc.
Billie Goldman Partner Marketing Intel Corporation
Laura Gosewisch Social Media Manager Anaplan
Gavin Graves Marketing Manager Deloitte
Cecilia Green   Safeway Inc.
Cheryl Gresham Director, Media Taco Bell, Inc.
Ravijot Grewal Market Content Editor Agilent Technologies
Siobhan Guthrie Account Manager KPMG LLP
Caroline Guttman Vice President MUFG Union Bank, N.A.
Stefanie Hansen Digital Marketing Specialist Pacific Life Insurance Company
Wendy Harrington EVP, Global Marketing Franklin Templeton Investments
Erika Heald Head of Social Media & Content Marketing Anaplan
Jessica Hirshfield Social Strategies E-Coordinator Franklin Templeton Investments
Quentin Holmes Social Media Planner Toyota Motor Sales U.S.A., Inc.
Deborah Hong Social Media Producer The Capital Group
Tatiana Howard Head of Content & Digital Marketing Silicon Valley Bank
Alec Hughes SVP/Millennial Segment Leader Wells Fargo & Co.
Yvette Irvin Senior Manager, Digital Marketing & Sales Blue Shield of California
Michele Jacobs Marketing Communication Manager Autodesk, Inc.
Allison Johnson   Cisco Systems, Inc.
Alicia Jones National Manager, Honda & Acura Social Media Marketing American Honda Motor Co., Inc.
Douglas Jones Manager, PR Pharmavite LLC
Jennee Julius Advertising and Incentives Manager Toyota Motor Sales U.S.A., Inc.
Terry Kang Buyer Toyota Motor Sales U.S.A., Inc.
Julie Keshmiry   Intel Corporation
Cindy Kimball Promotions & Media Supervisor The UPS Store
Paul Kimball Creative Director Align Technology, Inc.
Dave Koontz   SeaWorld Parks and Entertainment
Kellie Krug Senior Vice President, Enterprise Marketing Services Wells Fargo & Co.
Jason Lakeman Senior Marketing Manager Robert Half International
Sara Lara Advertisement Administrator Toyota Motor Sales U.S.A., Inc.
Karen Lechner Marketing Communications Category Manager • IBM Global Process Services Delivery IBM Corporation
Nicole Lee Content Strategy Manager McKesson Corporation
Marina Lemas Manager, Integrated Marketing Communications Cisco Systems, Inc.
Andrew Levy Social Media & Talent Brand Manager Autodesk, Inc.
Allison Lewin Vice President Marketing F'Real
Miranda Lo Brand Manager Pet Snacks Big Heart Pet Brands
Helen Loh Senior Vice President, Content & Digital Marketing Charles Schwab
Marissa Lorenzo Social Media Analyst Kia Motors America, Inc.
Eileen Loustau Sr. Vice President, Marketing Pensco Trust Company
Joey Maestas Manager, Social Media United States Olympic Committee
Mark Malcolm Executive Producer Microsoft Corporation
Kathleen Malone Senior Social Media Strategist Intel Corporation
Megan Malone Social Media and Consumer Response Specialist Traditional Medicinals, Inc.
Marina Marinushkina Marketing Manager Visa Inc.
Sharon Markowitz Senior Brand Manager Safeway Inc.
Catherine Marsh Social Media Insurance Community Lead CSAA Insurance Services LLC
Mark Mastracci Marketing Consultant Wells Fargo Merchant Services
Melissa Mautz Associate Director, Marketing Services Almond Board of California
Amanda McCartney Media Specialist California Tobacco Control Program
Lindsey McGonegal Digital Marketing Manager Central Garden & Pet Company
Peg McNicol Sr Marketing Manager Microsoft Corporation
Kristin McQueen Senior Vice President, Worldwide Business and Legal Affairs Disney Consumer Products, Inc.
Jennifer Meara Project Manager II Kaiser Permanente
Laura Messerschmitt Sr. Marketing Manager The Go Daddy Group, Inc.
Sharon Miracle Corporate Communications Director Tree Top, Inc.
Christina Mitchell Category Manager BP p.l.c.
Bernadette Monterrosa-Birdsong Head of Global Marketing Procurement EBay, Inc.
Virginia Moon Sr. Associate Brand Manager Del Monte Foods
Sabine Mooney Sr. Marketing Manager, Consumer Align Technology, Inc.
Kathleen Mudge   Cisco Systems, Inc.
John Mudgett Marketing Medtronic, Inc.
Ann Nash EMC Marketing Leader PricewaterhouseCoopers
Jenny Nicolau Manager, Industry Relations Almond Board of California
Anika Nieh Assistant Brand Manager Safeway Inc.
Kristina Nielsen VP, Interactive Marketing Bank of the West
Eileen Nolan Social Media Manager Silicon Valley Bank
Jill Novelo Sr. Public Relations Specialist Vision Service Plan, Inc.
Joseph O'Brien NA Category Manager Diageo North America, Inc.
Kate O'Brien Partner Reed Smith LLP
Patrick O'Neil Director, Digital Advertising and Social Media Charles Schwab & Company, Inc.
Lauren Ohlsson Digital Communications Manager Jack in the Box, Inc.
Ashley Oreta Digital Advertising Associate Franklin Templeton Investments
Adam Orton Sr. Marketing Associate, Coinstar Outerwall Inc.
Dana Packard Globalization Manager Hewlett-Packard Company
Marvin Pannell Marketing Manager California State Automobile Association (CSAA)
Steve Pate Senior Manager, Online Marketing Charles Schwab & Company, Inc.
Rhea Patel-Biniegla Assistant Brand Manager Disney Consumer Products, Inc.
Nathan Peterson Social Media Manager T-Mobile USA, Inc.
Ariel Pilare Graphic Designer Wells Fargo & Co.
Maria Poveromo Director, Social Media Adobe Systems Incorporated
Cory Pratt Digital Products Manager American Licorice
Carleen Ramirez Manager, Interactive Marketing Nestlé USA
Kristin Rasmussen Interactive Marketing Associate Dreyer's Grand Ice Cream, Inc.
Nicole Redding SR. Communications Manager Pensco Trust Company
Lina Reeth Group Marketing Manager Intuit Inc.
Aniela Rigali Asst. Manager American Honda Motor Co., Inc.
Dawn Riordan Director Home Delivery & Digital Marketing Peet's Coffee & Tea, Inc.
Ken Robb Marketing Manager Visa Inc.
Angie Robert Social Media Communications Manager Intuit Inc.
Vanessa Rodriguez Market Content Editor Agilent Technologies
Alexandra Rosen Marketing Manager Cisco Systems, Inc.
Kelly Rowse Marketing Specialist Deloitte
Matt Rozen Senior Social Media Strategist Adobe Systems Incorporated
Valerie Sassani Marcom Manager Lam Research
Jamie Scheuber Analyst Constellation Wines U.S.
Carl Schloessman Executive Vice President, Sales and Marketing House of Blues Entertainment, Inc.
Emily Schubert Director, Prospect Site Experience & Paid Search Charles Schwab & Company, Inc.
Justin Scott Sr. Marketing Consultant, Digital/Social LPL Financial
Sopan Shah Global Leader of Advertising & Marketing Procurement Nestlé SA
Amanda Sheldon Director of Public Relations Medtronic, Inc.
Mary Shu Online Merchandising Manager Logitech
Bob Siegal Director KPMG LLP
Summer Singletary Social Media Specialist Traditional Medicinals, Inc.
Sebastien Slek Executive Director Procurement Global Marketing & Indirect Warner Bros. Entertainment, Inc.
Lewis Smith Social Media Specialist MGM Resorts International
Connie Sprinkle Senior Vice President, Direct and Digital Marketing City National Bank
Kelly Stempel Strategic Sourcing Manager Intuit Inc.
MK Stock Senior Brand Manager Central Garden & Pet Company
Teresa Suastegui Commodity Manager Intel Corporation
Kelly Sullivan Assistant Director, Marketing City of Hope
Kelly Tholke   City of Hope
Todd Thorson Product Marketing Blue Shield of California
Lisa Tiedt Director, Windows Phone Digital Marketing Microsoft Corporation
Jacqueline Touma Director, Customer Relationship Marketing T-Mobile USA, Inc.
David Towers Digital Marketing The Westfield Group
Caryn Tyler Field Marketing Specialist PerkinElmer, Inc.
Judy Velasquez Social Media Manager 24 Hour Fitness
Andrew Vitellaro Sr. Advertising Manager T-Mobile USA, Inc.
Toni Wallace Sr. Director, Strategic Marketing & Partnerships Columbia Records, Division of Sony Music
Paula Wang Senior Manager, Market Management Cisco Systems, Inc.
Birgitta Westphal Manager, Online Digital Marketing Disney ABC Television Group
Scott Wicke Manager Johnson & Johnson-LifeScan
Sarah Winfrey Assistant Director, Marketing City of Hope
Susan Wolfe Global Integrated Marketing Microsoft
Mariam Worsham Brand Manager, Licorice Confections American Licorice
Cheresa Wright Brand Manager Intuit Inc.
Eling Yang Sr. Associate Brand Manager Big Heart Pet Brands
Dacy Yee Senior Director, Customer Marketing Experian Consumer Services
Lorraine Yglesias Director of Marketing Programs Monterey Bay Aquarium
Gary Yim Marketing Communications Specialist III Anthem, Inc.
Brett Yoshimura Corporate Procurement Toyota Motor Sales U.S.A., Inc.
Jennifer Young Senior Director, Advertising and Consumer Research Robert Half
Ronalee Zarate-Bayani Global Marketing Innovation Visa Inc.
Rosa Ziebell Vice President, Marketing Meyer US

Next Meeting(s)

Digital & Social, West Coast Chapter
Tuesday, May 12, 2015
Los Angeles , CA

Digital & Social, West Coast Chapter
Thursday, August 20, 2015
San Diego , CA

Digital & Social, West Coast Chapter
Thursday, November 5, 2015
Las Vegas , NV

Prior Meeting(s)

Digital & Social, West Coast Chapter
Thursday, February 26, 2015
Oakland , CA

Social Media, West Coast Chapter
Tuesday, October 28, 2014
San Mateo , CA

Social Media, West Coast Chapter
Wednesday, August 20, 2014
Bellevue , WA

ANA Committee Member Testimonials

"ANA committees are an invaluable way to learn more about key industry issues, trends and best practices from other advertisers and industry experts. I always learn something I can apply to my job and share with others on my team."
Eve Reiter, VP, Global Agency Relations, American Express and Chair of ANA Agency Relations Committee

Read more >

Upcoming Meetings

Advertising Financial Management

New York, NY

Agency Relations

New York, NY

Agency Relations, West Coast Chapter

Los Angeles, CA

Brand Management

New York, NY

Midwest Digital & Social

Oak Brook, IL

Media Leadership, West Coast Chapter

San Francisco, CA

Legal Affairs

Washington, DC

Shopper Marketing

Chicago, IL

Sponsorship & Event Marketing

New York, NY

Digital & Social

Atlanta, GA

Full Committee Schedule