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Digital & Social, West Coast Chapter

The Digital & Social Committee, West Coast Chapter is for members who lead digital, social, and/or mobile marketing and/or initiatives at their organizations.  We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making about such topics as social media, content marketing, and native advertising.  The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.

The Digital & Social Committee, West Coast Chapter is the "sister" committee of the Digital & Social Committee in New York City and the Midwest Digital & Social Committee.

This committee helps program the annual ANA Digital & Social Media Conference, next planned for July 15-17, 2015 at Terranea, Rancho Palos Verdes, CA. Click here for the 2014 agenda.

Committee Co-Chairs:
Christine Morrison, Turbo Tax Social Media Marketer, Intuit Inc.
Diane Ueberle, Brand and Social Leader, Marketing Excellence, Intuit Inc.

Discussion Topics

  • Measurement and ROI
  • Internal Organizational Structure
  • Different Roles of Social Media including Customer Service, Brand/Product Awareness, Fundraising, Legal/Human Resources, etc.
  • Privacy and Security Issues
  • Location-Based Programs
  • Using Social Media via Mobile and Gaming Platforms

Name Title Company
Christine Morrison (Co-chairperson) Group Social Media Manager Intuit Inc.
Diane Ueberle (Co-chairperson) Brand and Social Leader, Marketing Excellence Intuit Inc.
Ryan Abenes Social Media Planner Toyota Motor Sales U.S.A., Inc.
Steve Aleksich Sr. Manager, HQ Shopper Marketing Del Monte Foods
Jessica Azerrad Local Marketing Specialist/ Los Angeles IKEA North America
Eric Barad Marketing Communications Specialist WellPoint, Inc.
Lynne Bartron Vice President, Brand Marketing JCPenney
Jim Baudino Engagement Marketing Manager Toyota Motor Sales U.S.A., Inc.
Julie Berge Senior Public Relations Specialist Vision Service Plan, Inc.
Kamal Bhandal Director of Consumer Marketing Align Technology, Inc.
Natalie Bowman Director, Social & Sponsorships Microsoft Corporation
Karen Brady UX Lead Cisco Systems, Inc.
Jenna Bromberg Head of Social Media and Digital Engagement Pizza Hut, Inc.
Natalie Brown Sr. Manager, Brand Marketing See's Candies Inc.
David Carr PR Specialist Vision Service Plan, Inc.
Jolene Chen Marketing Manager Intuit Inc.
Josephine Chew Vice President - Digital Advertising Wells Fargo & Co.
Anthony Cistaro Vice President BlackRock, Inc.
Aidan Cleeland Marketplace Manager Deloitte
Jeff Clemes Global AD Business Manager Hewlett-Packard Company
Michael Cohen Marketing Consultant & Sourcing Specialist Walt Disney Parks and Resorts
Brian Coleman VP of Games Hasbro, Inc.
Greg Comolli Senior Manager, Brand Advertising Wells Fargo & Co.
Michael Contreras Sr. Digital Marketing Manager Dole Packaged Foods
Michael Cruz Director of Marketing Columbus Foods, LLC
Kimberly De La Cruz Marketing Intern City of Hope
Dave Dickson Sr. Product Marketing Manager, Digital Publishing Adobe Systems Inc.
Corinne Dizon   MUFG Union Bank, N.A.
Renee Edwards Social Media Strategist Intel Corporation
Jordan Enright-Schulz Product Marketing Manager, Social Adobe Systems Incorporated
Michael Fox Vice President, Consumer Brands Safeway Inc.
Abby Frank Manager Marketing Communications John Muir Health
Liane Fuji Creative Director Wells Fargo & Co.
Dana Fulton Marketing Consultant Wells Fargo & Co.
Bettina Glenning Marketing Autodesk, Inc.
Billie Goldman Partner Marketing Intel Corporation
Laura Gosewisch Social Media Manager Anaplan
Gavin Graves Marketing Manager Deloitte
Cheryl Gresham Director, Media Taco Bell, Inc.
Ravijot Grewal Market Content Editor Agilent Technologies
Siobhan Guthrie Account Manager KPMG LLP
Caroline Guttman Vice President MUFG Union Bank, N.A.
Stefanie Hansen Digital Marketing Specialist Pacific Life Insurance Company
Wendy Harrington EVP, Global Marketing Franklin Templeton Investments
Erika Heald Head of Social Media & Content Marketing Anaplan
Mark Hersberger Marketing Supervisor The UPS Store
Jessica Hirshfield Social Strategies E-Coordinator Franklin Templeton Investments
Quentin Holmes Social Media Planner Toyota Motor Sales U.S.A., Inc.
Tatiana Howard Head of Content & Digital Marketing Silicon Valley Bank
Alec Hughes SVP/Millennial Segment Leader Wells Fargo & Co.
Yvette Irvin Senior Manager, Digital Marketing & Sales Blue Shield of California
Alicia Jones National Manager, Honda & Acura Social Media Marketing American Honda Motor Co., Inc.
Douglas Jones Manager, PR Pharmavite LLC
Jennee Julius Advertising and Incentives Manager Toyota Motor Sales U.S.A., Inc.
Terry Kang Buyer Toyota Motor Sales U.S.A., Inc.
Cindy Kimball Promotions & Media Supervisor The UPS Store
Paul Kimball Creative Director Align Technology, Inc.
Dave Koontz   SeaWorld Parks and Entertainment
Kellie Krug Senior Vice President, Enterprise Marketing Services Wells Fargo & Co.
Jason Lakeman Senior Marketing Manager Robert Half International
Sara Lara Advertisement Administrator Toyota Motor Sales U.S.A., Inc.
Karen Lechner Marketing Communications Category Manager • IBM Global Process Services Delivery IBM Corporation
Nicole Lee Content Strategy Manager McKesson Corporation
Andrew Levy Social Media & Talent Brand Manager Autodesk, Inc.
Allison Lewin Vice President Marketing F'Real
Miranda Lo Brand Manager Pet Snacks Big Heart Pet Brands
Helen Loh Senior Vice President, Content & Digital Marketing Charles Schwab
Marissa Lorenzo Social Media Analyst Kia Motors America, Inc.
Eileen Loustau Sr. Vice President, Marketing Pensco Trust Company
Marina Marinushkina Marketing Manager Visa Inc.
Catherine Marsh Social Media Insurance Community Lead CSAA Insurance Services LLC
Mark Mastracci Marketing Consultant Wells Fargo Merchant Services
Melissa Mautz Associate Director, Marketing Services Almond Board of California
Lindsey McGonegal Digital Marketing Manager Central Garden & Pet Company
Jennifer Meara Project Manager II Kaiser Permanente
Laura Messerschmitt Sr. Marketing Manager The Go Daddy Group, Inc.
Sharon Miracle Corporate Communications Director Tree Top, Inc.
Christina Mitchell Category Manager BP p.l.c.
Bernadette Monterrosa-Birdsong Head of Global Marketing Procurement EBay, Inc.
Virginia Moon Sr. Associate Brand Manager Del Monte Foods
John Mudgett Marketing Medtronic, Inc.
Ann Nash EMC Marketing Leader PricewaterhouseCoopers
Jenny Nicolau Manager, Industry Relations Almond Board of California
Anika Nieh Assistant Brand Manager Safeway Inc.
Kristina Nielsen VP, Interactive Marketing Bank of the West
Eileen Nolan Social Media Manager Silicon Valley Bank
Jill Novelo Sr. Public Relations Specialist Vision Service Plan, Inc.
Joseph O'Brien NA Category Manager Diageo North America, Inc.
Kate O'Brien Partner Reed Smith LLP
Ashley Oreta Digital Advertising Associate Franklin Templeton Investments
Adam Orton Sr. Marketing Associate, Coinstar Outerwall Inc.
Steve Pate Senior Manager, Online Marketing Charles Schwab & Company, Inc.
Ariel Pilare Graphic Designer Wells Fargo & Co.
Maria Poveromo Director, Social Media Adobe Systems Incorporated
Cory Pratt Digital Products Manager American Licorice
Carleen Ramirez Manager, Interactive Marketing Nestlé USA
Kristin Rasmussen Interactive Marketing Associate Dreyer's Grand Ice Cream, Inc.
Lina Reeth Group Marketing Manager Intuit Inc.
Aniela Rigali Asst. Manager American Honda Motor Co., Inc.
Ken Robb Marketing Manager Visa Inc.
Angie Robert Social Media Communications Manager Intuit Inc.
Vanessa Rodriguez Market Content Editor Agilent Technologies
Alexandra Rosen Marketing Manager Cisco Systems, Inc.
Kelly Rowse Marketing Specialist Deloitte
Matt Rozen Senior Social Media Strategist Adobe Systems Incorporated
Valerie Sassani Marcom Manager Lam Research
Carl Schloessman Executive Vice President, Sales and Marketing House of Blues Entertainment, Inc.
Justin Scott Sr. Marketing Consultant, Digital/Social LPL Financial
Sopan Shah Global Leader of Advertising & Marketing Procurement Nestlé SA
Amanda Sheldon Director of Public Relations Medtronic, Inc.
Mary Shu Online Merchandising Manager Logitech
Bob Siegal Consultant KPMG LLP
Summer Singletary Social Media Specialist Traditional Medicinals, Inc.
Lewis Smith Social Media Specialist MGM Resorts International
Connie Sprinkle Senior Vice President, Direct and Digital Marketing City National Bank
Kelly Stempel Strategic Sourcing Manager Intuit Inc.
MK Stock Senior Brand Manager Central Garden & Pet Company
Teresa Suastegui Commodity Manager Intel Corporation
Kelly Sullivan Assistant Director, Marketing City of Hope
Todd Thorson Product Marketing Blue Shield of California
Lisa Tiedt Director, Windows Phone Digital Marketing Microsoft Corporation
Toni Wallace Sr. Director, Strategic Marketing & Partnerships Columbia Records, Division of Sony Music
Scott Wicke Manager Johnson & Johnson-LifeScan
Sarah Winfrey Assistant Director, Marketing City of Hope
Cheresa Wright Brand Manager Intuit Inc.
Eling Yang Sr. Associate Brand Manager Big Heart Pet Brands
Lorraine Yglesias Director of Marketing Programs Monterey Bay Aquarium
Gary Yim Marketing Communications Specialist III WellPoint, Inc.
Brett Yoshimura Corporate Procurement Toyota Motor Sales U.S.A., Inc.
Jennifer Young Senior Director, Advertising and Research Robert Half
Ronalee Zarate-Bayani Global Marketing Innovation Visa Inc.

Next Meeting(s)

Digital & Social, West Coast Chapter
Thursday, February 26, 2015
Oakland , CA

Digital & Social, West Coast Chapter
Tuesday, May 12, 2015
Los Angeles , CA

Digital & Social, West Coast Chapter
Thursday, August 20, 2015
San Diego , CA

Digital & Social, West Coast Chapter
Thursday, November 5, 2015
Las Vegas , NV

Prior Meeting(s)

Social Media, West Coast Chapter
Tuesday, October 28, 2014
San Mateo , CA

Social Media, West Coast Chapter
Wednesday, August 20, 2014
Bellevue , WA

Social Media, West Coast Chapter
Thursday, May 1, 2014
Los Angeles , CA

ANA Committee Member Testimonials

"ANA committees are an invaluable way to learn more about key industry issues, trends and best practices from other advertisers and industry experts. I always learn something I can apply to my job and share with others on my team."
Eve Reiter, VP, Global Agency Relations, American Express and Chair of ANA Agency Relations Committee

Read more >

Upcoming Meetings

Integrated Marketing

Chicago, IL

Media Leadership

New York, NY

Digital & Social

New York, NY

Mobile Marketing

New York, NY

Sponsorship & Event Marketing

New York, NY


New York, NY

Joint Meeting of Production Management and Advertising Financial Management, West Coast Chapter

Los Angeles, CA

Research & Measurement

New York, NY

Multicultural Marketing & Diversity

New York, NY

Digital & Social, West Coast Chapter

Oakland, CA

Full Committee Schedule