Social Media, West Coast Chapter
Social media has exploded. According to a recent ANA study, 89% of marketers are now using social media to reach their customers-leaping from 20% just a few years ago. Despite this rapid growth, marketers have many questions and their issues include measurement, agency selection, internal organizational structure, and relinquishing control to the consumer while trying to influence the dialogue
The Social Media Committee, West Coast Chapter is for members who lead social media marketing and/or initiatives at their organizations. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making. The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.
The Social Media Committee, West Coast Chapter is the "sister" committee of the Social Media Committee in New York City.
This committee helps program the annual ANA Digital & Social Media Conference, next planned for July 14-16, 2013 at Ritz-Carlton, Laguna Niguel, CA. More information can be found here.
Committee Co-Chairs:
Christine Morrison, Turbo Tax Social Media Marketer, Intuit Inc.
Diane Ueberle, Brand and Social Leader, Marketing Excellence, Intuit Inc.
Discussion Topics
- Measurement and ROI
- Internal Organizational Structure
- Different Roles of Social Media including Customer Service, Brand/Product Awareness, Fundraising, Legal/Human Resources, etc.
- Privacy and Security Issues
- Location-Based Programs
- Using Social Media via Mobile and Gaming Platforms
Discussion Topics
Harnessing the Power of Newer Media Platforms for More Effective Marketing. Third Edition: In November, 2011, ANA released Harnessing the Power of Newer Media Platforms for More Effective Marketing, which details the findings of an online survey of client-side marketers. This is the third edition, with past studies conducted in 2007 and 2009. The survey objective was to analyze the use of newer media platforms, such as search, social networks, podcasts, blogging, and more. The study addressed marketers' usage of new media, spending, measurement/ROI, resource allocation, and integration with other elements of the communications mix. More information can be found here.
| Name | Title | Company |
|---|---|---|
| Christine Morrison (Co-chairperson) | Turbo Tax Social Media Marketer | Intuit Inc. |
| Diane Ueberle (Co-chairperson) | Brand & Social Leader, Marketing Excellence | Intuit Inc. |
| Steve Aleksich | Sr. Manager, HQ Shopper Marketing | Del Monte Foods |
| Elizabeth Anderson | Assistant Vice President, Writer | QBE FIRST |
| Jessica Azerrad | Local Marketing Specialist/ Los Angeles | IKEA North America |
| Amy Baklund | Business Development Manager | Central Garden & Pet Company |
| Gina Ballenger | Vice President, Social Media Development | Wells Fargo & Co. |
| Eric Barad | WellPoint, Inc. | |
| Lynne Bartron | Vice President, Marketing Communications | Jamba Juice Company |
| Melinda Beer | Chief, Media Unit | California Tobacco Control Program |
| Shanee Ben-Zur | Social Media Manager | NVIDIA Corporation |
| Julie Berge | Senior Public Relations Specialist | Vision Service Plan, Inc. |
| Seth Berman | Marketing Director | BabyCenter (Johnson & Johnson) |
| Kamal Bhandal | Director of Marketing | Lifescan, Inc. |
| Diana Blank | Media Manager | Autodesk, Inc. |
| Renee Borsack | Director Of Sponsorships and Events | Consumerinfo.com, Inc. |
| Natalie Bowman | Director, Social & Sponsorships | Microsoft Corporation |
| Karen Brady | UX Lead | Cisco Systems, Inc. |
| Tonjia Brendle | BP P.l.c. | |
| Karen Brewer | VP of Marketing | Autodesk, Inc. |
| Christine Burger | Social Media Brand Strategist | Blue Shield of California |
| MaryGrace Cannella | Sr. Marketing Manager, Acquisition | Align Technology, Inc. |
| Fred Chang | Senior Manager, Digital Marketing and Promotions | Jamba Juice Company |
| Jolene Chen | Marketing Manager | Intuit Inc. |
| Adam Christensen | Marketing Director, Social and Digital Media | Juniper Networks |
| Nick Cifuentes | Director, Global Social Media | Ancestry.com Inc. |
| Anthony Cistaro | Vice President | BlackRock, Inc. |
| Aidan Cleeland | Deloitte | |
| Jeff Clemes | Global AD Business Manager | Hewlett-Packard Company |
| Brian Coleman | VP of Games | Hasbro, Inc. |
| Tim Collins | Senior Vice President, Experiential Marketing | Wells Fargo & Co. |
| Greg Comolli | Senior Manager, Brand Advertising | Charles Schwab & Company, Inc. |
| Michael Contreras | Digital Marketing Manager | Dole Food Company, Inc. |
| Jay Cook | Global Sourcing Manager - WW Advertising | Apple Inc. |
| Michael Cruz | Director of Marketing | Columbus Foods, LLC |
| Laura Cui | Category Manger | Amgen Inc. |
| Wendy Dawson | Business Development Manager | Hewlett-Packard Company: Personal Systems Group |
| Sue DeLeeuw | Director, Brand Strategy and Advertising | Blue Shield of California |
| John Dempsey | Consumer Communications Specialist | American Licorice |
| Corinne Dizon | Union Bank | |
| Kimberly Doren | Jamba Juice Company | |
| Dania Echeverri | Senior Manager, Brand Partnerships | Universal Music Group |
| Renee Edwards | Social Media Strategist | Intel Corporation |
| Jordan Enright-Schulz | Product Marketing Manager, Social | Adobe Systems Incorporated |
| Ken Epstein | Director, Advertising | Electronic Arts, Inc. |
| Alison Fowler | Managing Director Brand Strategy and Activation for Digital Channels | Charles Schwab & Company, Inc. |
| Abby Frank | Manager Marketing Communications | John Muir Health |
| Liane Fuji | Creative Director | Wells Fargo & Co. |
| Dana Fulton | Marketing Consultant | Wells Fargo & Co. |
| Shannon Gilcrease | Sr. Marketing Manager | Charles Schwab & Company, Inc. |
| Bettina Glenning | Marketing | Autodesk, Inc. |
| Billie Goldman | Marketing Manager | Intel Corporation |
| Caroline Guttman | Vice President | Union Bank |
| Wendy Harrington | EVP, Global Marketing | Franklin Templeton Investments |
| Erika Heald | Director, Content and Communications | Achievers |
| Mark Hersberger | Marketing Supervisor | The UPS Store |
| Jessica Hirshfield | Social Strategies E-Coordinator | Franklin Templeton Investments |
| Quentin Holmes | Social Media Planner | Toyota Motor Sales U.S.A., Inc. |
| Grace Hom | Reputation, Consumer, & Education-Brand Mktg Mgr | Autodesk, Inc. |
| Douglas Jones | Manager, PR | Pharmavite LLC |
| Alicia Jones | American Honda Motor Co., Inc. | |
| Jennee Julius | Advertising and Incentives Manager | Toyota Motor Sales U.S.A., Inc. |
| Graham Kahr | Product Manager Social Commerce | Zappos.com |
| Terry Kang | Buyer | Toyota Motor Sales U.S.A., Inc. |
| Dave Kim | Group Manager, Online Marketing & Communities | Symantec Corporation |
| Paul Kimball | Creative Director | Align Technology, Inc. |
| Cindy Kimball | Promotions & Media Supervisor | The UPS Store |
| Jenny Konschak | Coordinator, Industry Relations | Almond Board of California |
| Dave Koontz | SeaWorld Parks and Entertainment | |
| Kellie Krug | Senior Vice President, Enterprise Marketing Services | Wells Fargo & Co. |
| Jason Lakeman | Senior Marketing Manager | Robert Half International |
| Sara Lara | Advertisement Administrator | Toyota Motor Sales U.S.A., Inc. |
| Karen Lechner | BTO Marketing | IBM Corporation |
| Nicole Lee | Content Strategy Manager | McKesson Corporation |
| Jane Lee | Marketing Manager | Constellation Wines U.S. |
| Matt Llorente | Digital Media Specialist | Franklin Templeton Investments |
| Miranda Lo | Brand Manager Pet Snacks | Del Monte Foods |
| Helen Loh | Vice President, Content Strategy & Development | Charles Schwab & Company, Inc. |
| Marissa Lorenzo | Social Media Analyst | Kia Motors America, Inc. |
| Eileen Loustau | Director, Digital Content and Social Media Marketing | BlackRock, Inc. |
| Aline Loustaunau | Director, Marketing | City of Hope |
| Kathleen Malone | Senior Social Media Strategist | Intel Corporation |
| Joshua Marder | Director, Nature Made Marketing | Pharmavite LLC |
| Marina Marinushkina | Marketing Manager | Visa Inc. |
| Catherine Marsh | Social Media Insurance Community Lead | AAA Northern California, Nevada, & Utah Insurance Exchange (AAA NCNU IE) |
| Mark Mastracci | Marketing Consultant | Wells Fargo Merchant Services |
| Melissa Mautz | Associate Director, Marketing Services | Almond Board of California |
| Kristin McQueen | Senior Vice President, Worldwide Business and Legal Affairs | The Walt Disney Home Entertainment, Inc. |
| Sharon Miracle | Corporate Communications Director | Tree Top, Inc. |
| Christina Mitchell | BP p.l.c. | |
| Bernadette Monterrosa-Birdsong | Dir. Strategic Sourcing & Proc., Purchasing | Apollo Group, Inc. |
| Virginia Moon | Peet`s Coffee & Tea, Inc. | |
| Sabine Mooney | Sr. Marketing Manager, Consumer | Align Technology, Inc. |
| Kathleen Mudge | Cisco Systems, Inc. | |
| John Mudgett | Marketing | Medtronic, Inc. |
| Ann Nash | EMC Marketing Leader | PricewaterhouseCoopers |
| Anika Nieh | Associate | Safeway Inc. |
| Kristina Nielsen | VP, Interactive Marketing | Bank of the West |
| Jill Novelo | Sr. Public Relations Specialist | Vision Service Plan, Inc. |
| Kate O`Brien | Partner | Reed Smith LLP |
| Joseph O`Brien | NA Category Manager | Diageo North America, Inc. |
| Ashley Oreta | Digital Advertising Media Associate | Franklin Templeton Investments |
| Marvin Pannell | Marketing Manager | AAA Northern California, Nevada, & Utah Insurance Exchange (AAA NCNU IE) |
| Steve Pate | Senior Manager, Online Marketing | Charles Schwab & Company, Inc. |
| Matt Paye | Senior Director, Consumer Marketing and Promotions | Auto Club Speedway |
| Nathan Peterson | Social Media Manager | T-Mobile USA, Inc. |
| Ariel Pilare | Graphic Designer | Wells Fargo & Co. |
| Cory Pratt | Digital Products Manager | American Licorice |
| Carleen Ramirez | Manager, Interactive Marketing | Nestlé USA |
| Kristin Rasmussen | Interactive Marketing Associate | Dreyer`s Grand Ice Cream, Inc. |
| Johanna Riggle Segesser | Sr. Manager, Social Media | Consumerinfo.com, Inc. |
| Dawn Riordan | Director Home Delivery & Digital Marketing | Peet`s Coffee & Tea, Inc. |
| Burt Rosen | Vice President of Marketing | Knowledge Universe |
| Alexandra Rosen | Marketing Manager | Cisco Systems, Inc. |
| Crystal Ryu | Associate Manager Global Procurement | Mattel, Inc. |
| Gary Schechner | Advertising, Marketing Manager & Social Media Scientist | BP P.l.c. |
| Carl Schloessman | EVP, Sales & Marketing | House of Blues Entertainment, Inc. |
| Sopan Shah | Global Leader of Advertising & Marketing Procurement | Nestlé SA |
| Amanda Sheldon | Director of Public Relations | Medtronic, Inc. |
| Mary Shu | Online Merchandising Manager | Logitech |
| Robert Siegal | Director, Management Advisory Services | Prager and Fenton LLP |
| Katherine Smith | Director, Social Media & Commerce | PETCO Animal Supplies, Inc. |
| Connie Sprinkle | VP, Direct & Digital Marketing | City National Bank |
| Kelly Stempel | Strategic Sourcing Manager | Intuit Inc. |
| MK Stock | Senior Brand Manager | Central Garden & Pet Company |
| Kelly Sullivan | Assistant Director, Marketing | City of Hope |
| Ajantha Suriyanarayanan | Business Leader, Marketing Performance Management | Visa Inc. |
| Kelly Tholke | City of Hope | |
| Todd Thorson | Product Marketing | Blue Shield of California |
| Lisa Tiedt | Director, Windows Phone Digital Marketing | Microsoft Corporation |
| Jacqueline Touma | Director, Customer Relationship Marketing | T-Mobile USA, Inc. |
| Caryn Tyler | Field Marketing Specialist | PerkinElmer, Inc. |
| Judy Velasquez | Content Manager | 24 Hour Fitness |
| Andrew Vitellaro | Sr. Advertising Manager | T-Mobile USA, Inc. |
| Toni Wallace | Director, Strategic Marketing & Partnerships | Columbia Records, Division of Sony Music |
| Paula Wang | Senior Manager, Market Management | Cisco Systems, Inc. |
| Birgitta Westphal | Manager, Online Digital Marketing | The Walt Disney Home Entertainment, Inc. |
| Scott Wicke | Manager | Johnson & Johnson-LifeScan |
| Sarah Winfrey | Coordinator, Cause-Related Marketing | City of Hope |
| Tina Wong | Brand Manager | Safeway Inc. |
| Eling Yang | Sr. Associate Brand Manager | Del Monte Foods |
| Dacy Yee | Senior Director, Online Marketing Strategy | Consumerinfo.com, Inc. |
| Gary Yim | Marketing Communications Specialist III | WellPoint, Inc. |
| Brett Yoshimura | Corporate Procurement | Toyota Motor Sales U.S.A., Inc. |
| Jennifer Young | Senior Director, Advertising and Research | Robert Half International |
| Ronalee Zarate-Bayani | Global Marketing Innovation | Visa Inc. |
| Rosa Ziebell | Vice President, Marketing | Meyer US |
