Digital & Social, West Coast Chapter

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Parking Instructions: RIC Garage - 147 Union Street Seattle, WA 98101
Early Bird (in before 9:30am) is $16 for 10 hours max.

NETWORKING BREAKFAST (8:30 – 9:00AM)
INTRODUCTIONS (9:00 – 9:15AM)


I. NORDSTROM DIGITAL CASE STUDY
(9:15 – 10:05AM)
In this session, Brian Hovis, Head of Consumer Acquisition & Digital Marketing – Nordstrom will share the innovative work they're doing in the digital and social space with key lessons learned for marketers.

Speaker:
Brian Hovis, Head of Consumer Acquisition & Digital Marketing – Nordstrom


II. EXPEDIA AND HAWAII TOURISM AUTHORITY (10:15 – 11:00AM)
In this session, Wendy Olson Killion, Global Senior Director at Expedia will share their recent case study about an innovative global marketing campaign launched with The Hawaii Tourism Authority. The campaign used integrated custom-built facial recognition software and drone footage to provide travelers with personalized recommendations based on their physical facial responses to video content showcasing the beauty and unique cultural elements of the Hawaiian Islands. In addition to leveraging technology in a unique way, social media platforms play a central role to connect with travelers—especially the coveted millennial audience— by hosting takeovers of Expedia's social channels, including Instagram and Snapchat, and sharing seasonal, exclusive and behind-the-scenes content.

Speakers:
Wendy Olson Killion, Global Senior Director – Expedia


III. MEMBER ROUNDTABLE DISCUSSION (11:00AM – 11:20AM)
In this session, we will open up the discussion to talk about leveraging new technologies, social media content, issues facing members and build upon those topics to explore in future meetings.

Facilitators:
Diane Ueberle, Corporate Brand Leader – Intuit & ANA Digital & Social, West Coast Chapter Committee Co-Chair
Meghan Medlock, Senior Director, Conferences & Committees – ANA


LUNCH (11:20 - 11:45AM)


IV. LUNCH & QUANTCAST REAL-TIME ADVERTISING ACADEMY TRAINING* (11:45AM – 1:45PM)
The ANA is partnering with one of our strategic partners, Quantcast, to offer ANA members a complimentary training on programmatic buying and real-time bidding (RTB). The Real-Time Advertising Academy is workshop that demystifies the digital advertising landscape. Attendees will learn how to plan for the constantly changing field and how to leverage cutting-edge information on the use of data, technology, and measurement to execute successful marketing campaigns. Gain an understanding of how digital ads are delivered and tracked, plus how digital media is bought and sold.

Facilitator:
Jessica Wilson, Senior Trainer – Quantcast