Social Media, West Coast Chapter

8:15am: Complimentary Shuttle Bus to pick up ANA West Coast Social Media Committee Members at MGM Grand Hotel (located at corner of Tropicana and Vegas Blvd.).

I. TOUR OF ZAPPOS.COM HEADQUARTERS (9:00-10:00am)
ANA West Coast Social Media Committee members will receive a complimentary tour of Zappos.com Headquarters.


II. MEMBER ROUNDTABLE DISCUSSION (10:00am-Noon)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics, while learning from your peers from other companies. In this session, we will have a discussion on inspiring customer loyalty through social channels. ANA West Coast Social Media Committee members should come prepared with examples from their organizations and/or best in class examples seen within the marketing industry.

Facilitators:
Graham Kahr, Social Engagement Scientist - Zappos.com
Diane Ueberle, Group Marketing Manager - Intuit Inc.


III. ZAPPOS.COM CASE STUDY AND LUNCH (Noon-2:30pm)
The most important key to Zappos.com's success is their service-oriented culture.
Zappos.com will share a case study presented by their insights team on how they apply their culture to their business model.

Speaker:
Graham Kahr, Social Engagement Scientist - Zappos.com


IV. COMPLIMENTARY HAPPY HOUR (2:30-4:00PM)
ANA West Coast Social Media Committee members are invited to a complimentary happy hour following the meeting.

4:00pm: Complimentary Shuttle Bus to pick up ANA West Coast Social Media Committee Members and drop off at MGM Grand Hotel.