Committees | Events & Webinars | Digital & Social, West Coast Chapter | ANA

Digital & Social, West Coast Chapter

This event is over.


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. CALIFORNIA ACADEMY OF SCIENCES DIGITAL CASE STUDY (10:00 – 10:45AM)
In this session, Melissa Felder, Chief Marketing & Revenue Officer and Laurel Allen, Social Media Community/Engagement Manager at the California Academy of Sciences will share the innovative work they're doing in the digital and social space with key lessons learned for marketers.

Speakers:
Melissa Felder, Chief Marketing & Revenue Officer – California Academy of Sciences
Laurel Allen
, Social Media Community/Engagement Manager – California Academy of Sciences


II. ANA SURVEY RESULTS: ECOMMERCE (11:00 – 11:45AM)
Meghan Medlock, Senior Director, Committees and Conferences will present the results of ANA's recent eCommerce survey. The survey provides insight into how ANA members are conducting eCommerce initiatives as well as intelligence on how member companies structure their eCommerce departments and work with agencies.

Speaker:
Meghan Medlock, Senior Director, Conferences & Committees – ANA


LUNCH (11:45AM – 12:45PM)


III. SKYY VODKA DIGITAL MARKETING CASE STUDY (12:45 – 1:30PM)
Gruppo Campari is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, and including SKYY Vodka. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. In this session, Emily Atwood, Associate Brand Manager at Campari America at will share digital best practices from SKYY Vodka.

Speaker:
Emily Atwood, Associate Brand Manager – Campari America


IV. MEMBER ROUNDTABLE DISCUSSION (1:45 – 2:15PM)
In this session, we will open up the discussion to talk about issues facing members and build upon those topics to explore in future meetings.

Facilitators:
Diane Ueberle, Corporate Brand Leader – Intuit & ANA Digital & Social, West Coast Chapter Committee Co-Chair
Meghan Medlock, Senior Director, Conferences & Committees – ANA


V. CALIFORNIA ACADEMY OF SCIENCES SELF-GUIDED TOUR
(2:30-5:00PM)
Attendees will be treated to full access of the museum following the Committee meeting! This is a great way to network with other members and experience the wonders of the California Academy of Science!

Based in Golden Gate Park, the California Academy of Sciences is a destination like no other and a must-see San Francisco museum. It's the only place on Earth to house an aquarium, planetarium, and natural history museum—all under one living roof.

From the splashing penguins in African Hall to the wildflowers on the roof, the building is bursting with life. A four-story living rainforest and awe-inspiring coral reef ecosystem showcase Earth's biodiversity, while immersive planetarium shows offer a new perspective on the planet we call home. 


Enjoy 20% off 2 rides to/from the California Academy of Sciences for ANA by using Lyft! Use code: 20ANA
Code: 20ANA
Terms: Offer valid on 02/07/2016 from 7:00 a.m. through 6:00 p.m. Valid for new and existing users; one coupon per user. Good for 20% off 2 rides, max discount of $10 per ride. Valid only for pick-ups or drop-offs at California Academy of Sciences (75 Nancy Pelosi Dr, San Francisco, CA 94118). Subject to Lyft's Terms of Service: lyft.com/terms.