2015 ANA Media Leadership Conference presented by Google
The ANA Media Leadership Conference presented by Google will bring together the leaders of the media industry to share insights on the newest ways of reaching today’s consumers and optimizing media spend to build brands and drive sales.
The only constant in the media industry is change. Programmatic, content marketing, taking media services in-house, the role of agencies, transparency, bot fraud and media measurement are among the timely issues that will be explored.
The conference will provide attendees with ideas on how to:
-Target customers more effectively and efficiently
-Gain a deeper understanding on how programmatic media buying really works
-Leverage content marketing to build your brand
-Consider the best balance between in-house and external resources
Co-Chair, ANA Media Leadership Committee
Media & Consumer Communications Manager
American Licorice Company
Chair, ANA Media Leadership Committee, West Coast Chapter
|Begins:||Wednesday, March 4, 2015 at 4:00pm|
|Ends:||Friday, March 6, 2015 at 12:00pm|
Diplomat Resort & Spa
3555 S. Ocean Drive.
Hollywood, FL 33019
The ANA has negotiated a special room rate of $329/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Tuesday, February 10, 2015, after which prevailing rates apply.
|ANA Member||BAA Member||Non-Member|
ANA Members may take advantage of special corporate pricing of $1,795 for four members from the same company. Please click here to take advantage of this special rate. Please visit our website at http://www.ana.net/members/list to see if your company is a member of the ANA.
Non-members may take advantage of special corporate pricing of $1,995 for two members from the same company. Please click here to take advantage of this special rate.
Senior Vice President, Media and Guest Engagement
Vice President, Media & Integration
Director, Media & Digital Marketing
LaQuinta Inn & Suites
Vice President, Media and Content Planning
Dr Pepper Snapple Group
DigitasLBi and Razorfish
More to come!