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2015 ANA Media Leadership Conference presented by Google

The ANA Media Leadership Conference presented by Google will bring together the leaders of the media industry to share insights on the newest ways of reaching today’s consumers and optimizing media spend to build brands and drive sales.

The only constant in the media industry is change.  Programmatic, content marketing, taking media services in-house, the role of agencies, transparency, bot fraud and media measurement are among the timely issues that will be explored.

The conference will provide attendees with ideas on how to:
-Target customers more effectively and efficiently
-Gain a deeper understanding on how programmatic media buying really works
-Leverage content marketing to build your brand
-Consider the best balance between in-house and external resources
-Measure results
And more!

Hosts:

Rex Conklin
Media Director
Home Depot
Co-Chair, ANA Media Leadership Committee

Michael Kelly
Media & Consumer Communications Manager
American Licorice Company
Chair, ANA Media Leadership Committee, West Coast Chapter

When
Begins:Wednesday, March 4, 2015 at 4:00pm
Ends:Friday, March 6, 2015 at 12:00pm
Where

Diplomat Resort & Spa
3555 S. Ocean Drive.
Hollywood, FL 33019

The ANA has negotiated a special room rate of $329/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Tuesday, February 10, 2015, after which prevailing rates apply.

Registration Pricing
    ANA Member BAA Member Non-Member
Registration
  Conference Registration $1,095.00 $1,095.00 $1,295.00

ANA Members may take advantage of special corporate pricing of $1,795 for four members from the same company. Please click here to take advantage of this special rate. Please visit our website at http://www.ana.net/members/list to see if your company is a member of the ANA.

Non-members may take advantage of special corporate pricing of $1,995 for two members from the same company. Please click here to take advantage of this special rate.

Agenda

Confirmed Speakers:

Kristi Argyilan
Senior Vice President, Media and Guest Engagement
Target Corporation

Fernando Arriola
Vice President, Media & Integration
ConAgra Foods

Amy Bartle
Director, Media & Digital Marketing
LaQuinta Inn & Suites

Blaise D'Sylva
Vice President, Media and Content Planning
Dr Pepper Snapple Group

Rishad Tobaccowala
Chair
DigitasLBi and Razorfish

___________________________________________

More to come!

Register

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