In-House Agency Fact Book

The ANA In-House Agency Fact Book is comprised of some of the best client-side marketer in-house agencies in the world. The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies. The fact book serves as a reference point for other in-house agencies and those looking to learn more or start their own in-house agency. Each fact sheet explores an in-house agencies capabilities, organizational chart (where provided), and other key data points.

The data points in the ANA In-House Agency Fact Book are updated regularly when new data is available. If you would like your in-house agency included in the ANA In-House Agency Fact Book, please complete the questionnaire online and email Crystal Albanese.

Download the ANA In-House Agency Fact Book
Last update November 2017


In 2013, the ANA released the findings from the 2013 ANA In-House Agency Survey, which showed significant growth in in-house agencies at ANA corporate member companies. In fact, the penetration of in-house agencies had increased 16 percent, to 58 percent, from our 2008 survey. Since then, the ANA has held In House Agency Days in San Francisco and New York annually, and the attendance and interest in these events have grown.

In 2017, the ANA created the ANA In-House Agency Committee, which quickly become one of the most popular committees. Leading from that popularity, we launched a sister chapter on the West Coast for 2018.

Key Findings
  • A majority (78%) of in-house agencies contained with the fact book were established in the last 10 years.
  • Most in-house agencies use a small percentage of freelancers with a vast majority of the work completed by full-time employees.
  • Only two in-house agencies do not also have an agency of record and only one of those in-house agencies does not work with external agencies at all.
  • There is an even split between in-house agencies that use a chargeback or cost center billing method, with a couple in-house agencies using a custom or combined method.
  • All in-house agencies work across the entire enterprise and are not limited to one particular brand or line of business.
ANA Member Companies Represented in the Fact Book
  • American Express Company
  • BD Becton Dickinson and Company
  • Bank of America
  • Humana Inc.
  • JP Morgan Chase & Co.
  • MGM Resorts International
  • PwC
  • Vision Service Plan, Inc.
  • The Wonderful Company