In-House Agency Committee, Midwest Chapter


The In-House Agency, Midwest Chapter Committee is for client-side marketers that have or are looking to launch an in-house agency. While the external agency can be a crucial marketing partner, many client-side marketers look internally. An in-house agency can consist of full creative and/or media abilities, or focus on a particular tactic, such as social media, programmatic, or video production. This committee provides a forum for education, networking, and discussion that helps elevate individuals in their respective organizations, as well as advance the role in-house agencies play throughout the industry as a whole.

This committee helps program the ANA In-House Agency Conference. Presentations from the 2019 conference are available. The 2020 conference will occur May 18-20, 2020, at the Omni La Costa Resort & Spa in Carlsbad, Calif.

Committee Chair:
Maureen Boyle, Senior Director, Creative Services & Events, Trunk Club

ANA staff managing the In-House Agency, Midwest Chapter Committee are Pamela Gross and Greg Wright.


 Discussion Topics

  • Getting great creative
  • In-house agencies (creative, media, social media, communications, etc.)
  • Internal evaluations
  • Measuring performance
  • Creative/assignment briefs
  • Managing integrated marketing communications programs
  • Working with external agencies
  • Video production
  • Managing culture and staff
  • Process excellence
  • The cost/value equation
  • Digital asset management

Leadership Initiatives

The Continued Rise of the In-House Agency
A new ANA study concludes that the number of marketers with in-house agencies has grown substantially and workloads for those agencies are increasing. In-house agencies provide a range of services, including strategy, creative for traditional media, creative for digital media, and media planning/buying. Services that have grown significantly in recent years are content marketing, creative strategy, data/marketing analytics, media strategy, programmatic media and social media.

In-House Agency Fact Book
The ANA In-House Agency Fact Book is comprised of some of the best client-side marketer in-house agencies in the world. The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies. The fact book serves as a reference point for other in-house agencies and those looking to learn more or start their own in-house agency. Each fact sheet explores an in-house agency's capabilities, organizational chart (where provided), and other key data points.

name title company
Maureen Boyle (Chairperson) Senior Director, Creative Services and Events Trunk Club
Richelle Albrecht Manager, Design/Strategy American Dental Association
Megan Atkinson Communication Specialist 3M
KRISTEN BARKIMER Brand Manager The Procter & Gamble Company
Mahala Bloom Graphic Designer - Production Artist Papyrus-Recycled Greetings, Inc.
Emily Bristol Strategic Sourcing Manager BMO Harris Bank
Lou Claude Director Marketing Operations Allianz Life Insurance Company of North America
Stefanie Coffman Sr. Manager, Digital Marketing T. Marzetti Co.
Liz Devereaux Sr Mgr Creative Services U.S. Cellular Corporation
Chris Ferguson Director, Creative Services Rust-Oleum Corporation
Sean Flynn Managing Editor, atkearney.com A.T. Kearney, Inc.
Maribeth Foley Marketing Operations Manager The Pampered Chef
Dave Grager Manager, Global Branding & Advertising Parker Hannifin Corp.
Chad Hansen Vice President and General Manager Weiman Products, LLC
Emily Hartmann Brand Building Innovation Leader The Kroger Co.
Kate Hemming Marketing Communications Manager Pella Corporation
Jessica Hernandez Supevising Producer, Digital Video American Dental Association
Skip Hidlay VP, Chief Marketing and Communications Officer University of Chicago Medicine
Mandy Janicki Manager, Creative Services UL
Isabelle Kessler AVP, Account Management - iNHouse Marketing Group Nationwide
Jason Klinman Senior Marketing Planning Manager, Media Lead PLS Financial Services, Inc.
Allisyn Knese Sr. Manager Marketing Activation Carhartt Inc.
Kent Kroger AVP, Creative Services Nationwide
Ann Lathrop Chief Marketing Officer Crowe LLP
Kelley Malone Senior Creative Manager, Brand Packaging & ISM Kohl's Department Stores
Ian McNees Marketing Communications Pella Corporation
Dan McTyre Senior Copywriter, Specialist IV TransUnion
Alia Mohamed Manager, Media Mars Petcare US, Inc.
Julia Nissim Director, Content Strategy American Dental Association
Cassandra O'Brien Senior Manager, Marketing, Planning & Effectiveness BMO Harris Bank
Robin Plocharczyk Marketing Manager Deloitte
Joe Rand Vice President, Operations Disney's Yellow Shoes
Mehgan Recker Senior Manager, Digital Ecosystem Mars Incorporated
Adam Reed Manager XD, Creative Director Intuit Inc.
Kate Reid Director Crowe LLP
Darin Repp Senior Director Beam Suntory Inc.
Chad Ritsema Content Development Manager BISSELL Homecare, Inc.
Scott Rostohar   Dell Inc.
Julie Scheife Director, Digital Engagement Land O' Lakes, Inc.
Nicole Silva Creative Services Account Manager, Global Brand Management The Boeing Company
Clifton Simmons UX Content Writer Allstate Insurance Company
Terri Spring Senior Manager, Client Services Abbott Nutrition
Craig Stimmel Head of Digital Media Partnerships Procter and Gamble
Jenn Sutherland Director, Digital Marketing American Dental Association
Lynnae Thompson Senior Manager, Creative Resourcing & Planning Target Corporation
Heidi Tuneberg Senior Director, Creative Services Operations Best Buy Company, Inc.
Molly Ware Digital Marketing Manager The Goodyear Tire & Rubber Company
Sarah White   Eli Lilly and Company
Michelle Young Department Leader, EJ Agency Edward Jones
Joshua Zilm Sr. Producer State Farm
  • Name

    Maureen Boyle (Chairperson)

    Title

    Senior Director, Creative Services and Events

    COMPANY

    Trunk Club
  • Name

    Richelle Albrecht

    Title

    Manager, Design/Strategy

    COMPANY

    American Dental Association
  • Name

    Megan Atkinson

    Title

    Communication Specialist

    COMPANY

    3M
  • Name

    KRISTEN BARKIMER

    Title

    Brand Manager

    COMPANY

    The Procter & Gamble Company
  • Name

    Mahala Bloom

    Title

    Graphic Designer - Production Artist

    COMPANY

    Papyrus-Recycled Greetings, Inc.
  • Name

    Emily Bristol

    Title

    Strategic Sourcing Manager

    COMPANY

    BMO Harris Bank
  • Name

    Lou Claude

    Title

    Director Marketing Operations

    COMPANY

    Allianz Life Insurance Company of North America
  • Name

    Stefanie Coffman

    Title

    Sr. Manager, Digital Marketing

    COMPANY

    T. Marzetti Co.
  • Name

    Liz Devereaux

    Title

    Sr Mgr Creative Services

    COMPANY

    U.S. Cellular Corporation
  • Name

    Chris Ferguson

    Title

    Director, Creative Services

    COMPANY

    Rust-Oleum Corporation
  • Name

    Sean Flynn

    Title

    Managing Editor, atkearney.com

    COMPANY

    A.T. Kearney, Inc.
  • Name

    Maribeth Foley

    Title

    Marketing Operations Manager

    COMPANY

    The Pampered Chef
  • Name

    Dave Grager

    Title

    Manager, Global Branding & Advertising

    COMPANY

    Parker Hannifin Corp.
  • Name

    Chad Hansen

    Title

    Vice President and General Manager

    COMPANY

    Weiman Products, LLC
  • Name

    Emily Hartmann

    Title

    Brand Building Innovation Leader

    COMPANY

    The Kroger Co.
  • Name

    Kate Hemming

    Title

    Marketing Communications Manager

    COMPANY

    Pella Corporation
  • Name

    Jessica Hernandez

    Title

    Supevising Producer, Digital Video

    COMPANY

    American Dental Association
  • Name

    Skip Hidlay

    Title

    VP, Chief Marketing and Communications Officer

    COMPANY

    University of Chicago Medicine
  • Name

    Mandy Janicki

    Title

    Manager, Creative Services

    COMPANY

    UL
  • Name

    Isabelle Kessler

    Title

    AVP, Account Management - iNHouse Marketing Group

    COMPANY

    Nationwide
  • Name

    Jason Klinman

    Title

    Senior Marketing Planning Manager, Media Lead

    COMPANY

    PLS Financial Services, Inc.
  • Name

    Allisyn Knese

    Title

    Sr. Manager Marketing Activation

    COMPANY

    Carhartt Inc.
  • Name

    Kent Kroger

    Title

    AVP, Creative Services

    COMPANY

    Nationwide
  • Name

    Ann Lathrop

    Title

    Chief Marketing Officer

    COMPANY

    Crowe LLP
  • Name

    Kelley Malone

    Title

    Senior Creative Manager, Brand Packaging & ISM

    COMPANY

    Kohl's Department Stores
  • Name

    Ian McNees

    Title

    Marketing Communications

    COMPANY

    Pella Corporation
  • Name

    Dan McTyre

    Title

    Senior Copywriter, Specialist IV

    COMPANY

    TransUnion
  • Name

    Alia Mohamed

    Title

    Manager, Media

    COMPANY

    Mars Petcare US, Inc.
  • Name

    Julia Nissim

    Title

    Director, Content Strategy

    COMPANY

    American Dental Association
  • Name

    Cassandra O'Brien

    Title

    Senior Manager, Marketing, Planning & Effectiveness

    COMPANY

    BMO Harris Bank
  • Name

    Robin Plocharczyk

    Title

    Marketing Manager

    COMPANY

    Deloitte
  • Name

    Joe Rand

    Title

    Vice President, Operations

    COMPANY

    Disney's Yellow Shoes
  • Name

    Mehgan Recker

    Title

    Senior Manager, Digital Ecosystem

    COMPANY

    Mars Incorporated
  • Name

    Adam Reed

    Title

    Manager XD, Creative Director

    COMPANY

    Intuit Inc.
  • Name

    Kate Reid

    Title

    Director

    COMPANY

    Crowe LLP
  • Name

    Darin Repp

    Title

    Senior Director

    COMPANY

    Beam Suntory Inc.
  • Name

    Chad Ritsema

    Title

    Content Development Manager

    COMPANY

    BISSELL Homecare, Inc.
  • Name

    Scott Rostohar

    Title

     

    COMPANY

    Dell Inc.
  • Name

    Julie Scheife

    Title

    Director, Digital Engagement

    COMPANY

    Land O' Lakes, Inc.
  • Name

    Nicole Silva

    Title

    Creative Services Account Manager, Global Brand Management

    COMPANY

    The Boeing Company
  • Name

    Clifton Simmons

    Title

    UX Content Writer

    COMPANY

    Allstate Insurance Company
  • Name

    Terri Spring

    Title

    Senior Manager, Client Services

    COMPANY

    Abbott Nutrition
  • Name

    Craig Stimmel

    Title

    Head of Digital Media Partnerships

    COMPANY

    Procter and Gamble
  • Name

    Jenn Sutherland

    Title

    Director, Digital Marketing

    COMPANY

    American Dental Association
  • Name

    Lynnae Thompson

    Title

    Senior Manager, Creative Resourcing & Planning

    COMPANY

    Target Corporation
  • Name

    Heidi Tuneberg

    Title

    Senior Director, Creative Services Operations

    COMPANY

    Best Buy Company, Inc.
  • Name

    Molly Ware

    Title

    Digital Marketing Manager

    COMPANY

    The Goodyear Tire & Rubber Company
  • Name

    Sarah White

    Title

     

    COMPANY

    Eli Lilly and Company
  • Name

    Michelle Young

    Title

    Department Leader, EJ Agency

    COMPANY

    Edward Jones
  • Name

    Joshua Zilm

    Title

    Sr. Producer

    COMPANY

    State Farm