In-House Agency, Midwest Chapter Committee


The In-House Agency, Midwest Chapter Committee is for client-side marketers that have or are looking to launch an in-house agency. While the external agency can be a crucial marketing partner, many client-side marketers look internally. An in-house agency can consist of full creative and/or media abilities, or focus on a particular tactic, such as social media, programmatic, or video production. This committee provides a forum for education, networking, and discussion that helps elevate individuals in their respective organizations, as well as advance the role in-house agencies play throughout the industry as a whole.

This committee helps program the ANA In-House Agency Conference, planned for March 13 - 15, 2019, at The Ritz-Carlton, Grande Lakes in Orlando, Fla.

Committee Chair:
Maureen Boyle, Senior Director, Creative Services & Events, Trunk Club

ANA staff managing the In-House Agency, Midwest Chapter Committee are Crystal Albanese and Greg Wright.


 Discussion Topics

  • Getting great creative
  • In-house agencies (creative, media, social media, communications, etc.)
  • Internal evaluations
  • Measuring performance
  • Creative/assignment briefs
  • Managing integrated marketing communications programs
  • Working with external agencies
  • Video production
  • Managing culture and staff
  • Process excellence
  • The cost/value equation
  • Digital asset management

Leadership Initiatives

The Continued Rise of the In-House Agency
A new ANA study concludes that the number of marketers with in-house agencies has grown substantially and workloads for those agencies are increasing. In-house agencies provide a range of services, including strategy, creative for traditional media, creative for digital media, and media planning/buying. Services that have grown significantly in recent years are content marketing, creative strategy, data/marketing analytics, media strategy, programmatic media and social media.

In-House Agency Fact Book
The ANA In-House Agency Fact Book is comprised of some of the best client-side marketer in-house agencies in the world. The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies. The fact book serves as a reference point for other in-house agencies and those looking to learn more or start their own in-house agency. Each fact sheet explores an in-house agency's capabilities, organizational chart (where provided), and other key data points.

name title company
Maureen Boyle (Chairperson) Senior Director, Creative Services & Events Trunk Club
Richelle Albrecht Manager, Design/Strategy American Dental Association
Megan Atkinson Communication Specialist 3M
Mahala Bloom Graphic Designer - Production Artist Papyrus-Recycled Greetings, Inc.
Emily Bristol Strategic Sourcing Manager BMO Harris Bank
Lou Claude Director Marketing Operations Allianz Life Insurance Company of North America
Liz Devereaux Sr Mgr Creative Services U.S. Cellular Corporation
Sean Flynn Managing Editor, atkearney.com A.T. Kearney, Inc.
Maribeth Foley Marketing Operations Manager The Pampered Chef
Chad Hansen Vice President and General Manager Weiman Products, LLC
Jessica Hernandez Supevising Producer, Digital Video American Dental Association
Skip Hidlay VP, Chief Marketing and Communications Officer University of Chicago Medicine
Mandy Janicki CREATIVE SERVICES MANAGER UL
Isabelle Kessler AVP, Marketing Services Account Management Nationwide
Allisyn Knese Sr. Brand Marketing Manager Carhartt Inc.
Kent Kroger AVP, Creative Services Nationwide
Dan McTyre Senior Copywriter, Specialist III TransUnion
Julia Nissim Director, Content Strategy American Dental Association
Robin Plocharczyk Marketing Manager Deloitte
Joe Rand Vice President, Operations Disney's Yellow Shoes
Mehgan Recker Senior Manager, Digital Ecosystem Mars Incorporated
Adam Reed Manager XD, Creative Director Intuit Inc.
Darin Repp Director Beam Suntory Inc.
Chad Ritsema Content Development Manager BISSELL Homecare, Inc.
Julie Scheife Director, Digital Engagement Land O' Lakes, Inc.
Nicole Silva Creative Services Account Manager, Global Brand Management The Boeing Company
Clifton Simmons UX Content Writer Allstate Insurance Company
Jenn Sutherland Director, Digital Marketing American Dental Association
Heidi Tuneberg Senior Director, Creative Services Operations Best Buy Company, Inc.
Molly Ware Interactive Marketing The Goodyear Tire & Rubber Company
Michelle Young Department Leader, EJ Agency Edward Jones
  • Name

    Maureen Boyle (Chairperson)

    Title

    Senior Director, Creative Services & Events

    COMPANY

    Trunk Club
  • Name

    Richelle Albrecht

    Title

    Manager, Design/Strategy

    COMPANY

    American Dental Association
  • Name

    Megan Atkinson

    Title

    Communication Specialist

    COMPANY

    3M
  • Name

    Mahala Bloom

    Title

    Graphic Designer - Production Artist

    COMPANY

    Papyrus-Recycled Greetings, Inc.
  • Name

    Emily Bristol

    Title

    Strategic Sourcing Manager

    COMPANY

    BMO Harris Bank
  • Name

    Lou Claude

    Title

    Director Marketing Operations

    COMPANY

    Allianz Life Insurance Company of North America
  • Name

    Liz Devereaux

    Title

    Sr Mgr Creative Services

    COMPANY

    U.S. Cellular Corporation
  • Name

    Sean Flynn

    Title

    Managing Editor, atkearney.com

    COMPANY

    A.T. Kearney, Inc.
  • Name

    Maribeth Foley

    Title

    Marketing Operations Manager

    COMPANY

    The Pampered Chef
  • Name

    Chad Hansen

    Title

    Vice President and General Manager

    COMPANY

    Weiman Products, LLC
  • Name

    Jessica Hernandez

    Title

    Supevising Producer, Digital Video

    COMPANY

    American Dental Association
  • Name

    Skip Hidlay

    Title

    VP, Chief Marketing and Communications Officer

    COMPANY

    University of Chicago Medicine
  • Name

    Mandy Janicki

    Title

    CREATIVE SERVICES MANAGER

    COMPANY

    UL
  • Name

    Isabelle Kessler

    Title

    AVP, Marketing Services Account Management

    COMPANY

    Nationwide
  • Name

    Allisyn Knese

    Title

    Sr. Brand Marketing Manager

    COMPANY

    Carhartt Inc.
  • Name

    Kent Kroger

    Title

    AVP, Creative Services

    COMPANY

    Nationwide
  • Name

    Dan McTyre

    Title

    Senior Copywriter, Specialist III

    COMPANY

    TransUnion
  • Name

    Julia Nissim

    Title

    Director, Content Strategy

    COMPANY

    American Dental Association
  • Name

    Robin Plocharczyk

    Title

    Marketing Manager

    COMPANY

    Deloitte
  • Name

    Joe Rand

    Title

    Vice President, Operations

    COMPANY

    Disney's Yellow Shoes
  • Name

    Mehgan Recker

    Title

    Senior Manager, Digital Ecosystem

    COMPANY

    Mars Incorporated
  • Name

    Adam Reed

    Title

    Manager XD, Creative Director

    COMPANY

    Intuit Inc.
  • Name

    Darin Repp

    Title

    Director

    COMPANY

    Beam Suntory Inc.
  • Name

    Chad Ritsema

    Title

    Content Development Manager

    COMPANY

    BISSELL Homecare, Inc.
  • Name

    Julie Scheife

    Title

    Director, Digital Engagement

    COMPANY

    Land O' Lakes, Inc.
  • Name

    Nicole Silva

    Title

    Creative Services Account Manager, Global Brand Management

    COMPANY

    The Boeing Company
  • Name

    Clifton Simmons

    Title

    UX Content Writer

    COMPANY

    Allstate Insurance Company
  • Name

    Jenn Sutherland

    Title

    Director, Digital Marketing

    COMPANY

    American Dental Association
  • Name

    Heidi Tuneberg

    Title

    Senior Director, Creative Services Operations

    COMPANY

    Best Buy Company, Inc.
  • Name

    Molly Ware

    Title

    Interactive Marketing

    COMPANY

    The Goodyear Tire & Rubber Company
  • Name

    Michelle Young

    Title

    Department Leader, EJ Agency

    COMPANY

    Edward Jones