In-House Agency Committee, Midwest Chapter


The In-House Agency, Midwest Chapter Committee is for client-side marketers that have or are looking to launch an in-house agency. While the external agency can be a crucial marketing partner, many client-side marketers look internally. An in-house agency can consist of full creative and/or media abilities, or focus on a particular tactic, such as social media, programmatic, or video production. This committee provides a forum for education, networking, and discussion that helps elevate individuals in their respective organizations, as well as advance the role in-house agencies play throughout the industry as a whole.

This committee helps program the ANA In-House Agency Conference. Presentations from the 2019 conference are available. The 2020 conference will occur May 18-20, 2020, at the Omni La Costa Resort & Spa in Carlsbad, Calif.

Committee Chair:
Maureen Boyle, Senior Director, Creative Services & Events, Trunk Club

ANA staff managing the In-House Agency, Midwest Chapter Committee are Pamela Gross and Greg Wright.


 Discussion Topics

  • Getting great creative
  • In-house agencies (creative, media, social media, communications, etc.)
  • Internal evaluations
  • Measuring performance
  • Creative/assignment briefs
  • Managing integrated marketing communications programs
  • Working with external agencies
  • Video production
  • Managing culture and staff
  • Process excellence
  • The cost/value equation
  • Digital asset management

Leadership Initiatives

Managing In-House Agency Creative Content and Legal Concerns
ANA partnered with the Boston Consulting Group and Reed Smith to understand the top concerns in-house agencies have for both creative content development and legal issues.  This study identifies four primary issues in-house agencies have with creative content development: attracting top-tier in-house agency talent, keeping in-house agency talent energized, applying key marketing processes, and having healthy creative tension. Further, 16 legal issues were identified related to in-house agency work. Importantly, this study also provides strategies to address the concerns.

The Continued Rise of the In-House Agency
A new ANA study concludes that the number of marketers with in-house agencies has grown substantially and workloads for those agencies are increasing. In-house agencies provide a range of services, including strategy, creative for traditional media, creative for digital media, and media planning/buying. Services that have grown significantly in recent years are content marketing, creative strategy, data/marketing analytics, media strategy, programmatic media and social media.

In-House Agency Fact Book
The ANA In-House Agency Fact Book is comprised of some of the best client-side marketer in-house agencies in the world. The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies. The fact book serves as a reference point for other in-house agencies and those looking to learn more or start their own in-house agency. Each fact sheet explores an in-house agency's capabilities, organizational chart (where provided), and other key data points.

name title company
Maureen Boyle (Chairperson) Senior Director, Creative Services and Events Trunk Club
Richelle Albrecht Manager, Design/Strategy American Dental Association
Eugenia Allegretti Senior Marketing Specialist Deloitte
Megan Atkinson Communication Specialist 3M
Stephanie Bade Director, Programmatic Media Best Buy Company, Inc.
KRISTEN BARKIMER Brand Manager The Procter & Gamble Company
Brooke Barrier Director, Creative Children International
Jamie Birkner Manager, Membership Marketing American Dental Association
Mahala Bloom Graphic Designer - Production Artist Papyrus-Recycled Greetings, Inc.
Emily Bristol Strategic Sourcing Manager BMO Harris Bank
Vicki Bronson Senior Vice President, Marketing Duke Realty Corporation
Gail Bruce Senior Manager, Marketing Whirlpool Corporation
Colin Burns Director, Advertising and Events Country Financial
Vivian Chen Director, Multicultural Market Strategies Northwestern Mutual
Lou Claude Director Marketing Operations Allianz Life Insurance Company of North America
Lauren Cochran Senior Marketing Manager H&R Block, Inc.
Stefanie Coffman Sr. Manager, Digital Marketing T. Marzetti Co.
Lauren Connley Senior Creative Director The Gorilla Glue Company
Wendy Currie   YMCA of the USA
Kat Dalager Director, Creative Integrated Production Best Buy Company, Inc.
Liz Devereaux Sr Mgr Creative Services U.S. Cellular Corporation
Jami Dolezal Senior Digital Analyst Ernst & Young LLP
Cindy Esker Director, Creative Services Nationwide
Chris Ferguson Director, Creative Services Rust-Oleum Corporation
Wendy Fitch Director, Advertising H&R Block, Inc.
Sean Flynn Managing Editor, atkearney.com A.T. Kearney, Inc.
Maribeth Foley Marketing Operations Manager The Pampered Chef
Dave Grager Manager, Global Branding & Advertising Parker Hannifin Corp.
Chad Hansen Vice President and General Manager Weiman Products, LLC
Emily Hartmann Brand Building Innovation Leader The Kroger Co.
Betsy Heck Director, Creative Services Concordia Plan Services
Kate Hemming Marketing Communications Manager Pella Corporation
Jessica Hernandez Supevising Producer, Digital Video American Dental Association
Skip Hidlay VP, Chief Marketing and Communications Officer University of Chicago Medicine
Meghan Howell Creative Services Manager Formica Corporation
Amy Hutchinson Brand and Creative Manager CMFG Life Insurance Company
Mandy Janicki Manager, Creative Services UL
Isabelle Kessler AVP, Account Management - iNHouse Marketing Group Nationwide
Jason Klinman Senior Marketing Planning Manager, Media Lead PLS Financial Services, Inc.
Allisyn Knese Senior Manager, Marketing Activation Carhartt Inc.
Sara Kosiorek Director, Creative Operations Mayo Clinic
Kent Kroger AVP, Creative Services Nationwide
Mary Pat Kwit Creative Services Manager Elkay Manufacturing Company
Ann Lathrop Chief Marketing Officer Crowe LLP
Peggy Lundquist   Danone North America
Renee Mahoney Creative Director Whirlpool Corporation
Kelley Malone Senior Manager, Brand Packaging Kohl's Department Stores
Ian McNees Marketing Communications Pella Corporation
Dan McTyre Senior Copywriter, Specialist IV TransUnion
Alia Mohamed Manager, Media Mars Petcare US, Inc.
Audra Morelock Associate Director, Program Management Marketing Operations Radio Systems Corporation
James Murphy Director KPMG LLP
Julia Nissim Director, Content Strategy American Dental Association
Robin Plocharczyk Marketing Manager Deloitte
Denise Proulx Manager, Advertising and Promotion Farm Credit Canada
Joe Rand Vice President, Operations Disney's Yellow Shoes
Mehgan Recker Senior Manager, Digital Ecosystem Mars Incorporated
Adam Reed Manager XD, Creative Director Intuit Inc.
Kate Reid Director Crowe LLP
Darin Repp Senior Director Beam Suntory Inc.
Chad Ritsema Content Development Manager BISSELL Homecare, Inc.
Scott Rostohar Brand Creative Strategist + Sr. Copywriter Dell Inc.
Julie Scheife Director, Digital Engagement Land O' Lakes, Inc.
Laurie Schiada Director, Humana Inc.
SJ Semmler Team Leader, Copywriting Quicken Loans, Inc.
Bridget Shafer Design Central Manager Grant Thornton LLP
Nicole Silva Creative Services Account Manager, Global Brand Management The Boeing Company
Clifton Simmons UX Content Writer Allstate Insurance Company
Terri Spring Senior Manager, Client Services Abbott
Laura Stevens Senior Manager Deloitte
Craig Stimmel Head of Digital Media Partnerships Procter and Gamble
Megan Stöhr Associate Brand Creative Director, Design Strategy Dell Technologies
Jenn Sutherland Director, Digital Marketing American Dental Association
Lynnae Thompson Senior Manager, Creative Resourcing & Planning Target Corporation
Kristin Thorne Sr. Manager, Marketing Production American Greetings Corporation
Karen Toor Director, Global Brand Management Gates Corporation
Heidi Tuneberg Senior Director, Creative Services Operations Best Buy Company, Inc.
Elika Vadie Associate Brand Director The Procter & Gamble Company
Candace Walters Package Design Project Manager MillerCoors LLC
Molly Ware Digital Marketing Manager The Goodyear Tire & Rubber Company
John Warne Sr. Marketing Manager Best Buy Company, Inc.
Annie Watson-Johnson Manager, Content Delivery American Dental Association
Christina Wegner Vice President, Marketing Vollrath
Sarah White Creative Services Supervisor Eli Lilly and Company
Carol Wolowic Senior Manager, Media Strategy Whirlpool Corporation
Michelle Young Department Leader, EJ Agency Edward Jones
Ted Yun Assistant Vice President, Creative USAA
Joshua Zilm Sr. Producer State Farm
  • Name

    Maureen Boyle (Chairperson)

    Title

    Senior Director, Creative Services and Events

    COMPANY

    Trunk Club
  • Name

    Richelle Albrecht

    Title

    Manager, Design/Strategy

    COMPANY

    American Dental Association
  • Name

    Eugenia Allegretti

    Title

    Senior Marketing Specialist

    COMPANY

    Deloitte
  • Name

    Megan Atkinson

    Title

    Communication Specialist

    COMPANY

    3M
  • Name

    Stephanie Bade

    Title

    Director, Programmatic Media

    COMPANY

    Best Buy Company, Inc.
  • Name

    KRISTEN BARKIMER

    Title

    Brand Manager

    COMPANY

    The Procter & Gamble Company
  • Name

    Brooke Barrier

    Title

    Director, Creative

    COMPANY

    Children International
  • Name

    Jamie Birkner

    Title

    Manager, Membership Marketing

    COMPANY

    American Dental Association
  • Name

    Mahala Bloom

    Title

    Graphic Designer - Production Artist

    COMPANY

    Papyrus-Recycled Greetings, Inc.
  • Name

    Emily Bristol

    Title

    Strategic Sourcing Manager

    COMPANY

    BMO Harris Bank
  • Name

    Vicki Bronson

    Title

    Senior Vice President, Marketing

    COMPANY

    Duke Realty Corporation
  • Name

    Gail Bruce

    Title

    Senior Manager, Marketing

    COMPANY

    Whirlpool Corporation
  • Name

    Colin Burns

    Title

    Director, Advertising and Events

    COMPANY

    Country Financial
  • Name

    Vivian Chen

    Title

    Director, Multicultural Market Strategies

    COMPANY

    Northwestern Mutual
  • Name

    Lou Claude

    Title

    Director Marketing Operations

    COMPANY

    Allianz Life Insurance Company of North America
  • Name

    Lauren Cochran

    Title

    Senior Marketing Manager

    COMPANY

    H&R Block, Inc.
  • Name

    Stefanie Coffman

    Title

    Sr. Manager, Digital Marketing

    COMPANY

    T. Marzetti Co.
  • Name

    Lauren Connley

    Title

    Senior Creative Director

    COMPANY

    The Gorilla Glue Company
  • Name

    Wendy Currie

    Title

     

    COMPANY

    YMCA of the USA
  • Name

    Kat Dalager

    Title

    Director, Creative Integrated Production

    COMPANY

    Best Buy Company, Inc.
  • Name

    Liz Devereaux

    Title

    Sr Mgr Creative Services

    COMPANY

    U.S. Cellular Corporation
  • Name

    Jami Dolezal

    Title

    Senior Digital Analyst

    COMPANY

    Ernst & Young LLP
  • Name

    Cindy Esker

    Title

    Director, Creative Services

    COMPANY

    Nationwide
  • Name

    Chris Ferguson

    Title

    Director, Creative Services

    COMPANY

    Rust-Oleum Corporation
  • Name

    Wendy Fitch

    Title

    Director, Advertising

    COMPANY

    H&R Block, Inc.
  • Name

    Sean Flynn

    Title

    Managing Editor, atkearney.com

    COMPANY

    A.T. Kearney, Inc.
  • Name

    Maribeth Foley

    Title

    Marketing Operations Manager

    COMPANY

    The Pampered Chef
  • Name

    Dave Grager

    Title

    Manager, Global Branding & Advertising

    COMPANY

    Parker Hannifin Corp.
  • Name

    Chad Hansen

    Title

    Vice President and General Manager

    COMPANY

    Weiman Products, LLC
  • Name

    Emily Hartmann

    Title

    Brand Building Innovation Leader

    COMPANY

    The Kroger Co.
  • Name

    Betsy Heck

    Title

    Director, Creative Services

    COMPANY

    Concordia Plan Services
  • Name

    Kate Hemming

    Title

    Marketing Communications Manager

    COMPANY

    Pella Corporation
  • Name

    Jessica Hernandez

    Title

    Supevising Producer, Digital Video

    COMPANY

    American Dental Association
  • Name

    Skip Hidlay

    Title

    VP, Chief Marketing and Communications Officer

    COMPANY

    University of Chicago Medicine
  • Name

    Meghan Howell

    Title

    Creative Services Manager

    COMPANY

    Formica Corporation
  • Name

    Amy Hutchinson

    Title

    Brand and Creative Manager

    COMPANY

    CMFG Life Insurance Company
  • Name

    Mandy Janicki

    Title

    Manager, Creative Services

    COMPANY

    UL
  • Name

    Isabelle Kessler

    Title

    AVP, Account Management - iNHouse Marketing Group

    COMPANY

    Nationwide
  • Name

    Jason Klinman

    Title

    Senior Marketing Planning Manager, Media Lead

    COMPANY

    PLS Financial Services, Inc.
  • Name

    Allisyn Knese

    Title

    Senior Manager, Marketing Activation

    COMPANY

    Carhartt Inc.
  • Name

    Sara Kosiorek

    Title

    Director, Creative Operations

    COMPANY

    Mayo Clinic
  • Name

    Kent Kroger

    Title

    AVP, Creative Services

    COMPANY

    Nationwide
  • Name

    Mary Pat Kwit

    Title

    Creative Services Manager

    COMPANY

    Elkay Manufacturing Company
  • Name

    Ann Lathrop

    Title

    Chief Marketing Officer

    COMPANY

    Crowe LLP
  • Name

    Peggy Lundquist

    Title

     

    COMPANY

    Danone North America
  • Name

    Renee Mahoney

    Title

    Creative Director

    COMPANY

    Whirlpool Corporation
  • Name

    Kelley Malone

    Title

    Senior Manager, Brand Packaging

    COMPANY

    Kohl's Department Stores
  • Name

    Ian McNees

    Title

    Marketing Communications

    COMPANY

    Pella Corporation
  • Name

    Dan McTyre

    Title

    Senior Copywriter, Specialist IV

    COMPANY

    TransUnion
  • Name

    Alia Mohamed

    Title

    Manager, Media

    COMPANY

    Mars Petcare US, Inc.
  • Name

    Audra Morelock

    Title

    Associate Director, Program Management Marketing Operations

    COMPANY

    Radio Systems Corporation
  • Name

    James Murphy

    Title

    Director

    COMPANY

    KPMG LLP
  • Name

    Julia Nissim

    Title

    Director, Content Strategy

    COMPANY

    American Dental Association
  • Name

    Robin Plocharczyk

    Title

    Marketing Manager

    COMPANY

    Deloitte
  • Name

    Denise Proulx

    Title

    Manager, Advertising and Promotion

    COMPANY

    Farm Credit Canada
  • Name

    Joe Rand

    Title

    Vice President, Operations

    COMPANY

    Disney's Yellow Shoes
  • Name

    Mehgan Recker

    Title

    Senior Manager, Digital Ecosystem

    COMPANY

    Mars Incorporated
  • Name

    Adam Reed

    Title

    Manager XD, Creative Director

    COMPANY

    Intuit Inc.
  • Name

    Kate Reid

    Title

    Director

    COMPANY

    Crowe LLP
  • Name

    Darin Repp

    Title

    Senior Director

    COMPANY

    Beam Suntory Inc.
  • Name

    Chad Ritsema

    Title

    Content Development Manager

    COMPANY

    BISSELL Homecare, Inc.
  • Name

    Scott Rostohar

    Title

    Brand Creative Strategist + Sr. Copywriter

    COMPANY

    Dell Inc.
  • Name

    Julie Scheife

    Title

    Director, Digital Engagement

    COMPANY

    Land O' Lakes, Inc.
  • Name

    Laurie Schiada

    Title

    Director,

    COMPANY

    Humana Inc.
  • Name

    SJ Semmler

    Title

    Team Leader, Copywriting

    COMPANY

    Quicken Loans, Inc.
  • Name

    Bridget Shafer

    Title

    Design Central Manager

    COMPANY

    Grant Thornton LLP
  • Name

    Nicole Silva

    Title

    Creative Services Account Manager, Global Brand Management

    COMPANY

    The Boeing Company
  • Name

    Clifton Simmons

    Title

    UX Content Writer

    COMPANY

    Allstate Insurance Company
  • Name

    Terri Spring

    Title

    Senior Manager, Client Services

    COMPANY

    Abbott
  • Name

    Laura Stevens

    Title

    Senior Manager

    COMPANY

    Deloitte
  • Name

    Craig Stimmel

    Title

    Head of Digital Media Partnerships

    COMPANY

    Procter and Gamble
  • Name

    Megan Stöhr

    Title

    Associate Brand Creative Director, Design Strategy

    COMPANY

    Dell Technologies
  • Name

    Jenn Sutherland

    Title

    Director, Digital Marketing

    COMPANY

    American Dental Association
  • Name

    Lynnae Thompson

    Title

    Senior Manager, Creative Resourcing & Planning

    COMPANY

    Target Corporation
  • Name

    Kristin Thorne

    Title

    Sr. Manager, Marketing Production

    COMPANY

    American Greetings Corporation
  • Name

    Karen Toor

    Title

    Director, Global Brand Management

    COMPANY

    Gates Corporation
  • Name

    Heidi Tuneberg

    Title

    Senior Director, Creative Services Operations

    COMPANY

    Best Buy Company, Inc.
  • Name

    Elika Vadie

    Title

    Associate Brand Director

    COMPANY

    The Procter & Gamble Company
  • Name

    Candace Walters

    Title

    Package Design Project Manager

    COMPANY

    MillerCoors LLC
  • Name

    Molly Ware

    Title

    Digital Marketing Manager

    COMPANY

    The Goodyear Tire & Rubber Company
  • Name

    John Warne

    Title

    Sr. Marketing Manager

    COMPANY

    Best Buy Company, Inc.
  • Name

    Annie Watson-Johnson

    Title

    Manager, Content Delivery

    COMPANY

    American Dental Association
  • Name

    Christina Wegner

    Title

    Vice President, Marketing

    COMPANY

    Vollrath
  • Name

    Sarah White

    Title

    Creative Services Supervisor

    COMPANY

    Eli Lilly and Company
  • Name

    Carol Wolowic

    Title

    Senior Manager, Media Strategy

    COMPANY

    Whirlpool Corporation
  • Name

    Michelle Young

    Title

    Department Leader, EJ Agency

    COMPANY

    Edward Jones
  • Name

    Ted Yun

    Title

    Assistant Vice President, Creative

    COMPANY

    USAA
  • Name

    Joshua Zilm

    Title

    Sr. Producer

    COMPANY

    State Farm