In-House Agency Committee, West Coast Chapter


The In-House Agency, West Coast Chapter Committee is for client-side marketers that manage the creative and/or operations of their in-house agency, including other in-house marketing work. Those interested in starting an in-house agency or learning more about in-house marketing also are welcome to participate. While the external agency can be a crucial marketing partner, many client-side marketers look internally to solve their creative and advertising needs. An in-house agency can consist of full creative and/or media abilities, account and project management, or focus on a particular tactic, such as social media, programmatic, or video production. This committee provides a forum for education, networking, and discussion that helps elevate individuals in their respective organizations, as well as advance the role in-house agencies play throughout the industry as a whole.

Committee Chair:

  • Jessica Cipolla-Tario, Vice President, Global Creative Services – Sony Interactive Entertainment

ANA Staff: 

Resources:


 Discussion Topics:

  • Developing and retaining talent (e.g. training, performance evaluations, sourcing talent) in-house agency management models
  • Digital asset and media management
  • Elements of a great creative/assignment brief
  • Future of in-house agencies (where do we see our agencies going, how to prepare, forward looking/future state)
  • Getting great creative
  • In-house agencies and bringing services in-house (creative, media, social media, communications, production, video, etc.)
  • In-house tools & technology
  • Managing staff and culture (e.g. DEI, staffing models, fostering innovation)
  • Measuring performance
  • Operations (capacity, utilization, process, transformation)
  • Organization (team structures, org charts, define job roles, reskilling, etc.)
  • Partnering with external agencies
  • Process (scope of work intake, tracking and billing, charge-back versus retainer)
  • Selling your in-house agency internally

Leadership Initiatives

In-House Agency Fact Book
The ANA In-House Agency Fact Book is comprised of some of the best client-side marketer in-house agencies in the world. The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA client-side member companies. The fact book serves as a reference point for other in-house agencies and those looking to learn more or start their own in-house agency. Each fact sheet explores an in-house agency's capabilities, organizational chart (where provided), and other key data points. (Updated January 2022)

Managing In-House Agency Creative Content and Legal Concerns
ANA partnered with the Boston Consulting Group and Reed Smith to understand the top concerns in-house agencies have for both creative content development and legal issues.  This study identifies four primary issues in-house agencies have with creative content development: attracting top-tier in-house agency talent, keeping in-house agency talent energized, applying key marketing processes, and having healthy creative tension. Further, 16 legal issues were identified related to in-house agency work. This study also provides strategies to address the concerns.

The Continued Rise of the In-House Agency
A new ANA study concludes that the number of marketers with in-house agencies has grown substantially and workloads for those agencies are increasing. In-house agencies provide a range of services, including strategy, creative for traditional media, creative for digital media, and media planning/buying. Services that have grown significantly in recent years are content marketing, creative strategy, data/marketing analytics, media strategy, programmatic media and social media.

Name Title Company
Jessica Cipolla-Tario (Chairperson) Vice President, Global Creative Services Sony Interactive Entertainment
Amanda Baiada Director of Marketing Bumble Bee Foods, Inc.
Christina Michelle Bailey Operations Director First Republic Bank
Derek Baker Principal, Marketing Transformation PwC
Lance Barnhart Content Manager MGM Resorts International
Jean Batthany SVP, Chief Creative Officer Walmart Stores, Inc.
Laura Bauer Associate Creative Director Align Technology, Inc.
SCOTT BERCHMAN Head of Production EXOS
Monique Birkeli Director Chick-fil-A, Inc.
Terri Bowers Senior Group Manager Supplier Social Equity Team Microsoft Corporation
Eric Buchanan Senior Manager, Talent Acquisition The Wonderful Company
Melissa Bush Director, Creative Operations Starbucks Corporation
Cecilia Carter Senior Graphic Designer The Segal Group, Inc.
Nancy Cech Vice President, Agency Management Wells Fargo & Co.
Liz Clark Creative Operations Intel Corporation
Michelle Clark Senior Director, Creative E & J Gallo Winery
Patti Cocciolo Global Account Director Cisco Systems, Inc.
Lauren Connley VP Global Creative Services The Gorilla Glue Company
Rick Corteville Executive Lead, Global Media COE - NA / LATAM Lenovo United States Inc.
Darrell Credeur Creative Director Align Technology, Inc.
Hizuru Cruz Creative Services Manager Lucile Packard Children's Hospital Stanford
Ryan Dahlheim Managing Art Director Robert Half International
Mark Danzig Senior Vice President, Creative Bed Bath & Beyond, Inc.
Marissa David Program Manager, Business Operations Salesforce.com
Rosario Del Castillo Visual Communications Coordinator Nestlé USA
Theresa Dorotheo AVP, Media Design LPL Financial
Nuno Duarte Silva Senior Manager, Content Strategy Herbalife International of America, Inc.
Gregor Ehrlich Social Media Creative Lead Executive Producer The Clorox Company
Megan Evans Studio Manager E & J Gallo Winery
Donna Felix Senior Manager, Account Management and Planning Dell Inc.
Kamille Franchomme Senior Brand Creative Qdoba Restaurant Corporation
Christina Garrity Sourcing Manager T-Mobile USA, Inc.
Andrea Gereffi Assistant Manager, Creative Yamaha Corporation of America
Lisa Gildehaus Sr Director, North America Studio Mgmt & Production Nike, Inc.
Garin Granata Director, Publishing Division The Church of Jesus Christ of Latter-day Saints
Matt Griffin Manager, Bluehouse | Chevron's in-house agency Chevron Corporation
Kate Gundlach Roberts Director, Global Creative Services Franklin Templeton Investments
Susan Hallock Chief Marketing Officer PennyMac Loan Services, LLC
Thea Hayden Director of Content & Strategy, Dell EMC Marcom Dell Inc.
David Heintzelman Supervising Copywriter MGM Resorts International
Lori Hobson Senior Vice President, Managing Director The Wonderful Company
Scotte Hoerle Sr. Creative Marketing Manager TIAA
Amy Hutchinson Brand and Creative Manager CMFG Life Insurance Company
Kim Inglis Supervisor Marketing Services Stater Bros.
Eric Jackson Vice President, Creative Tractor Supply Company
Michele Jacobs Director, Integrated Marketing Esurance, Inc.
Steve Jeong Design Manager Foster Farms
Robert Kalmbach Creative Director Vision Service Plan, Inc.
Scott Kane Marketing Sourcing Manager, Agencies and Supplier Diversity Uber Technologies, Inc.
John Kim Sr. Project Manager, Content Experian
Stuart Kirby Director, Consumer and Lifestyle Marketing E & J Gallo Winery
Phuong Kress Associate Director The Clorox Company
Jackie Lackenbacher VP, Graphic and Web Designer LightStream
Brandon Larson Senior Manager, Brand Strategy Microsoft Corporation
Stephnee Leathers Senior Director, Creative Services Robert Half International
Dottie Lechtenberg Creative and Digital Lead Nonprofits Insurance Alliance
Steve Leiken Graphic Designer Yamaha Corporation of America
Daren Levis Senior Director of Brand Advertising Experian Consumer Services
Helen Lin Vice President of Digital Marketing Wizards of the Coast
Kelly Lindsay Creative Development Manager T-Mobile USA, Inc.
Janine Lucas Copywriter Kaiser Permanente
Paige Lutter Head of Brand Management Logitech
Evan Mager Director of Account Planning, Creative Group Salesforce.com
Amish Majmundar Director, Global Strategic Sourcing - Marketing Waymo
Kerri Martin Chief Electrofier, The Electro Creative Workshop The Clorox Company
Roger Martin Project Manager IFP Marketing Blue Shield of California
David Mata Manager, Creative Services Foster Farms, Inc.
Jerome Maureze Senior Designer Constellation Brands, Inc.
Candace McCullom VP, Integrated Marketing - Diverse Segment Campaign Leader Wells Fargo & Co.
Amanda McDougall Sr. Manager, B2B Content Zillow, Inc.
Amanda Mellen Senior Director, ID8 Account Management & Operations NortonLifeLock Inc.
Todd Miller Chief Creative Director, The Cooler Experian Consumer Services
Jim Mocci Vice President, Head of Brand Advertising & Creative Fisher Investments, Inc.
Samantha Needham Director, Digital Marketing + Creative Silicon Valley Bank
Kay Ng Sr. Marketing Manager Align Technology, Inc.
MaryBeth Omness Director, Digital Marketing Crowe LLP
Wendy Parker-Hepp Operations Manager, Creative Pearson
Jake Patterson Director of Marketing Kalispel Tribal Economic Authority
Mayra Perez Sr. Marketing Specialist City of Hope
Francesca Prada ACD/Lead Multimedia and Video Production/IHA Wells Fargo & Co.
Denise Proulx Manager, Advertising and Promotion Farm Credit Canada
Kathryn Redekop Senior Manager, Head of Production NortonLifeLock Inc.
Adam Reed Manager XD, Creative Director Intuit Inc.
Jason Reigel Sr. Manager, Technology Sourcing T-Mobile USA, Inc.
Jennifer Reimer Agency Relations Manager Wells Fargo & Co.
Angelique Rothermel Executive Director, Internal Agency, Brand and Communications World Vision U.S.
Andrea Rothmuller Sr. Marketing Manager 3 Day Blinds, Inc.
Karen Russo Account Director The Clorox Company
Heather Scherman Director, Integrated Marketing Clif Bar & Company
Zach Schrader Sr. Marketing Analyst Insight
Jeannette Schwarz Project Manager, Creative Align Technology, Inc.
Arturo Siguenza Senior Manager, Brand Citrix Systems, Inc.
Clifford Singontiko Director, Creative Services Farmers Insurance Group, Inc.
Katharine St. Peter Global Marketing Operations Manager Crocs, Inc.
Jacki Sturkie Public Relations Communications E & J Gallo Winery
Megan Stöhr Associate Brand Creative Director, Design Strategy Dell Technologies
Vinny Tafoya Production Supervisor SanMar
Jack Teuber Creative Leader PwC
Matthew Tierney Creative Director Autodesk, Inc.
Noel True Director, Multimedia Kaiser Permanente
Heidi Tuneberg Senior Director, Creative Operations + Studio Best Buy Company, Inc.
Paul Valenzano Director of Technology The Wonderful Company
Lynne Van Hyning Principal Customer Success Manager Adobe Systems Inc.
Lisa Varcela Boli Senior Manager Video and Design Logitech
Alice Wang Director, Creative Operations Walmart Stores, Inc.
Steve Weeks Director, Media Strategy and Planning Adobe Systems Inc.
Mary Weiss Content Manager Zillow, Inc.
Bryan Wessel SVP of media and data strategy Sony Pictures Entertainment - (SS&P)
  • Name

    Jessica Cipolla-Tario (Chairperson)

    Title

    Vice President, Global Creative Services

    COMPANY

    Sony Interactive Entertainment
  • Name

    Amanda Baiada

    Title

    Director of Marketing

    COMPANY

    Bumble Bee Foods, Inc.
  • Name

    Christina Michelle Bailey

    Title

    Operations Director

    COMPANY

    First Republic Bank
  • Name

    Derek Baker

    Title

    Principal, Marketing Transformation

    COMPANY

    PwC
  • Name

    Lance Barnhart

    Title

    Content Manager

    COMPANY

    MGM Resorts International
  • Name

    Jean Batthany

    Title

    SVP, Chief Creative Officer

    COMPANY

    Walmart Stores, Inc.
  • Name

    Laura Bauer

    Title

    Associate Creative Director

    COMPANY

    Align Technology, Inc.
  • Name

    SCOTT BERCHMAN

    Title

    Head of Production

    COMPANY

    EXOS
  • Name

    Monique Birkeli

    Title

    Director

    COMPANY

    Chick-fil-A, Inc.
  • Name

    Terri Bowers

    Title

    Senior Group Manager Supplier Social Equity Team

    COMPANY

    Microsoft Corporation
  • Name

    Eric Buchanan

    Title

    Senior Manager, Talent Acquisition

    COMPANY

    The Wonderful Company
  • Name

    Melissa Bush

    Title

    Director, Creative Operations

    COMPANY

    Starbucks Corporation
  • Name

    Cecilia Carter

    Title

    Senior Graphic Designer

    COMPANY

    The Segal Group, Inc.
  • Name

    Nancy Cech

    Title

    Vice President, Agency Management

    COMPANY

    Wells Fargo & Co.
  • Name

    Liz Clark

    Title

    Creative Operations

    COMPANY

    Intel Corporation
  • Name

    Michelle Clark

    Title

    Senior Director, Creative

    COMPANY

    E & J Gallo Winery
  • Name

    Patti Cocciolo

    Title

    Global Account Director

    COMPANY

    Cisco Systems, Inc.
  • Name

    Lauren Connley

    Title

    VP Global Creative Services

    COMPANY

    The Gorilla Glue Company
  • Name

    Rick Corteville

    Title

    Executive Lead, Global Media COE - NA / LATAM

    COMPANY

    Lenovo United States Inc.
  • Name

    Darrell Credeur

    Title

    Creative Director

    COMPANY

    Align Technology, Inc.
  • Name

    Hizuru Cruz

    Title

    Creative Services Manager

    COMPANY

    Lucile Packard Children's Hospital Stanford
  • Name

    Ryan Dahlheim

    Title

    Managing Art Director

    COMPANY

    Robert Half International
  • Name

    Mark Danzig

    Title

    Senior Vice President, Creative

    COMPANY

    Bed Bath & Beyond, Inc.
  • Name

    Marissa David

    Title

    Program Manager, Business Operations

    COMPANY

    Salesforce.com
  • Name

    Rosario Del Castillo

    Title

    Visual Communications Coordinator

    COMPANY

    Nestlé USA
  • Name

    Theresa Dorotheo

    Title

    AVP, Media Design

    COMPANY

    LPL Financial
  • Name

    Nuno Duarte Silva

    Title

    Senior Manager, Content Strategy

    COMPANY

    Herbalife International of America, Inc.
  • Name

    Gregor Ehrlich

    Title

    Social Media Creative Lead Executive Producer

    COMPANY

    The Clorox Company
  • Name

    Megan Evans

    Title

    Studio Manager

    COMPANY

    E & J Gallo Winery
  • Name

    Donna Felix

    Title

    Senior Manager, Account Management and Planning

    COMPANY

    Dell Inc.
  • Name

    Kamille Franchomme

    Title

    Senior Brand Creative

    COMPANY

    Qdoba Restaurant Corporation
  • Name

    Christina Garrity

    Title

    Sourcing Manager

    COMPANY

    T-Mobile USA, Inc.
  • Name

    Andrea Gereffi

    Title

    Assistant Manager, Creative

    COMPANY

    Yamaha Corporation of America
  • Name

    Lisa Gildehaus

    Title

    Sr Director, North America Studio Mgmt & Production

    COMPANY

    Nike, Inc.
  • Name

    Garin Granata

    Title

    Director, Publishing Division

    COMPANY

    The Church of Jesus Christ of Latter-day Saints
  • Name

    Matt Griffin

    Title

    Manager, Bluehouse | Chevron's in-house agency

    COMPANY

    Chevron Corporation
  • Name

    Kate Gundlach Roberts

    Title

    Director, Global Creative Services

    COMPANY

    Franklin Templeton Investments
  • Name

    Susan Hallock

    Title

    Chief Marketing Officer

    COMPANY

    PennyMac Loan Services, LLC
  • Name

    Thea Hayden

    Title

    Director of Content & Strategy, Dell EMC Marcom

    COMPANY

    Dell Inc.
  • Name

    David Heintzelman

    Title

    Supervising Copywriter

    COMPANY

    MGM Resorts International
  • Name

    Lori Hobson

    Title

    Senior Vice President, Managing Director

    COMPANY

    The Wonderful Company
  • Name

    Scotte Hoerle

    Title

    Sr. Creative Marketing Manager

    COMPANY

    TIAA
  • Name

    Amy Hutchinson

    Title

    Brand and Creative Manager

    COMPANY

    CMFG Life Insurance Company
  • Name

    Kim Inglis

    Title

    Supervisor Marketing Services

    COMPANY

    Stater Bros.
  • Name

    Eric Jackson

    Title

    Vice President, Creative

    COMPANY

    Tractor Supply Company
  • Name

    Michele Jacobs

    Title

    Director, Integrated Marketing

    COMPANY

    Esurance, Inc.
  • Name

    Steve Jeong

    Title

    Design Manager

    COMPANY

    Foster Farms
  • Name

    Robert Kalmbach

    Title

    Creative Director

    COMPANY

    Vision Service Plan, Inc.
  • Name

    Scott Kane

    Title

    Marketing Sourcing Manager, Agencies and Supplier Diversity

    COMPANY

    Uber Technologies, Inc.
  • Name

    John Kim

    Title

    Sr. Project Manager, Content

    COMPANY

    Experian
  • Name

    Stuart Kirby

    Title

    Director, Consumer and Lifestyle Marketing

    COMPANY

    E & J Gallo Winery
  • Name

    Phuong Kress

    Title

    Associate Director

    COMPANY

    The Clorox Company
  • Name

    Jackie Lackenbacher

    Title

    VP, Graphic and Web Designer

    COMPANY

    LightStream
  • Name

    Brandon Larson

    Title

    Senior Manager, Brand Strategy

    COMPANY

    Microsoft Corporation
  • Name

    Stephnee Leathers

    Title

    Senior Director, Creative Services

    COMPANY

    Robert Half International
  • Name

    Dottie Lechtenberg

    Title

    Creative and Digital Lead

    COMPANY

    Nonprofits Insurance Alliance
  • Name

    Steve Leiken

    Title

    Graphic Designer

    COMPANY

    Yamaha Corporation of America
  • Name

    Daren Levis

    Title

    Senior Director of Brand Advertising

    COMPANY

    Experian Consumer Services
  • Name

    Helen Lin

    Title

    Vice President of Digital Marketing

    COMPANY

    Wizards of the Coast
  • Name

    Kelly Lindsay

    Title

    Creative Development Manager

    COMPANY

    T-Mobile USA, Inc.
  • Name

    Janine Lucas

    Title

    Copywriter

    COMPANY

    Kaiser Permanente
  • Name

    Paige Lutter

    Title

    Head of Brand Management

    COMPANY

    Logitech
  • Name

    Evan Mager

    Title

    Director of Account Planning, Creative Group

    COMPANY

    Salesforce.com
  • Name

    Amish Majmundar

    Title

    Director, Global Strategic Sourcing - Marketing

    COMPANY

    Waymo
  • Name

    Kerri Martin

    Title

    Chief Electrofier, The Electro Creative Workshop

    COMPANY

    The Clorox Company
  • Name

    Roger Martin

    Title

    Project Manager IFP Marketing

    COMPANY

    Blue Shield of California
  • Name

    David Mata

    Title

    Manager, Creative Services

    COMPANY

    Foster Farms, Inc.
  • Name

    Jerome Maureze

    Title

    Senior Designer

    COMPANY

    Constellation Brands, Inc.
  • Name

    Candace McCullom

    Title

    VP, Integrated Marketing - Diverse Segment Campaign Leader

    COMPANY

    Wells Fargo & Co.
  • Name

    Amanda McDougall

    Title

    Sr. Manager, B2B Content

    COMPANY

    Zillow, Inc.
  • Name

    Amanda Mellen

    Title

    Senior Director, ID8 Account Management & Operations

    COMPANY

    NortonLifeLock Inc.
  • Name

    Todd Miller

    Title

    Chief Creative Director, The Cooler

    COMPANY

    Experian Consumer Services
  • Name

    Jim Mocci

    Title

    Vice President, Head of Brand Advertising & Creative

    COMPANY

    Fisher Investments, Inc.
  • Name

    Samantha Needham

    Title

    Director, Digital Marketing + Creative

    COMPANY

    Silicon Valley Bank
  • Name

    Kay Ng

    Title

    Sr. Marketing Manager

    COMPANY

    Align Technology, Inc.
  • Name

    MaryBeth Omness

    Title

    Director, Digital Marketing

    COMPANY

    Crowe LLP
  • Name

    Wendy Parker-Hepp

    Title

    Operations Manager, Creative

    COMPANY

    Pearson
  • Name

    Jake Patterson

    Title

    Director of Marketing

    COMPANY

    Kalispel Tribal Economic Authority
  • Name

    Mayra Perez

    Title

    Sr. Marketing Specialist

    COMPANY

    City of Hope
  • Name

    Francesca Prada

    Title

    ACD/Lead Multimedia and Video Production/IHA

    COMPANY

    Wells Fargo & Co.
  • Name

    Denise Proulx

    Title

    Manager, Advertising and Promotion

    COMPANY

    Farm Credit Canada
  • Name

    Kathryn Redekop

    Title

    Senior Manager, Head of Production

    COMPANY

    NortonLifeLock Inc.
  • Name

    Adam Reed

    Title

    Manager XD, Creative Director

    COMPANY

    Intuit Inc.
  • Name

    Jason Reigel

    Title

    Sr. Manager, Technology Sourcing

    COMPANY

    T-Mobile USA, Inc.
  • Name

    Jennifer Reimer

    Title

    Agency Relations Manager

    COMPANY

    Wells Fargo & Co.
  • Name

    Angelique Rothermel

    Title

    Executive Director, Internal Agency, Brand and Communications

    COMPANY

    World Vision U.S.
  • Name

    Andrea Rothmuller

    Title

    Sr. Marketing Manager

    COMPANY

    3 Day Blinds, Inc.
  • Name

    Karen Russo

    Title

    Account Director

    COMPANY

    The Clorox Company
  • Name

    Heather Scherman

    Title

    Director, Integrated Marketing

    COMPANY

    Clif Bar & Company
  • Name

    Zach Schrader

    Title

    Sr. Marketing Analyst

    COMPANY

    Insight
  • Name

    Jeannette Schwarz

    Title

    Project Manager, Creative

    COMPANY

    Align Technology, Inc.
  • Name

    Arturo Siguenza

    Title

    Senior Manager, Brand

    COMPANY

    Citrix Systems, Inc.
  • Name

    Clifford Singontiko

    Title

    Director, Creative Services

    COMPANY

    Farmers Insurance Group, Inc.
  • Name

    Katharine St. Peter

    Title

    Global Marketing Operations Manager

    COMPANY

    Crocs, Inc.
  • Name

    Jacki Sturkie

    Title

    Public Relations Communications

    COMPANY

    E & J Gallo Winery
  • Name

    Megan Stöhr

    Title

    Associate Brand Creative Director, Design Strategy

    COMPANY

    Dell Technologies
  • Name

    Vinny Tafoya

    Title

    Production Supervisor

    COMPANY

    SanMar
  • Name

    Jack Teuber

    Title

    Creative Leader

    COMPANY

    PwC
  • Name

    Matthew Tierney

    Title

    Creative Director

    COMPANY

    Autodesk, Inc.
  • Name

    Noel True

    Title

    Director, Multimedia

    COMPANY

    Kaiser Permanente
  • Name

    Heidi Tuneberg

    Title

    Senior Director, Creative Operations + Studio

    COMPANY

    Best Buy Company, Inc.
  • Name

    Paul Valenzano

    Title

    Director of Technology

    COMPANY

    The Wonderful Company
  • Name

    Lynne Van Hyning

    Title

    Principal Customer Success Manager

    COMPANY

    Adobe Systems Inc.
  • Name

    Lisa Varcela Boli

    Title

    Senior Manager Video and Design

    COMPANY

    Logitech
  • Name

    Alice Wang

    Title

    Director, Creative Operations

    COMPANY

    Walmart Stores, Inc.
  • Name

    Steve Weeks

    Title

    Director, Media Strategy and Planning

    COMPANY

    Adobe Systems Inc.
  • Name

    Mary Weiss

    Title

    Content Manager

    COMPANY

    Zillow, Inc.
  • Name

    Bryan Wessel

    Title

    SVP of media and data strategy

    COMPANY

    Sony Pictures Entertainment - (SS&P)