In-House Agency Committee, West Coast Chapter
The In-House Agency, West Coast Chapter Committee is for client-side marketers that have or are looking to launch an in-house agency. While the external agency can be a crucial marketing partner, many client-side marketers look internally. An in-house agency can consist of full creative and/or media abilities, or focus on a particular tactic, such as social media, programmatic, or video production. This committee provides a forum for education, networking, and discussion that helps elevate individuals in their respective organizations, as well as advance the role in-house agencies play throughout the industry as a whole.
This committee helps program the ANA In-House Agency Conference, which next occurs May 11-13, 2021, in Naples, Fla. Presentations and recaps are available from the 2020 ANA In-House Agency Conference.
You may also be interested in the NYC Chapter or the Midwest Chapter.
Committee Chair:
Jessica Cipolla-Tario, Senior Vice President Advertising and Content - MGM Resorts International
ANA staff managing the In-House Agency, West Coast Chapter Committee is Greg Wright.
Discussion Topics
- Getting great creative
- In-house agencies (creative, media, social media, communications, etc.)
- Internal evaluations
- Measuring performance
- Creative/assignment briefs
- Managing integrated marketing communications programs
- Working with external agencies
- Video production
- Managing culture and staff
- Process excellence
- The cost/value equation
- Digital asset management
Leadership Initiatives
In-House Agency Fact Book
The ANA In-House Agency Fact Book is comprised of some of the best client-side marketer in-house agencies in the world. The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA client-side member companies. The fact book serves as a reference point for other in-house agencies and those looking to learn more or start their own in-house agency. Each fact sheet explores an in-house agency's capabilities, organizational chart (where provided), and other key data points. Updated: December 2020
Managing In-House Agency Creative Content and Legal Concerns
ANA partnered with the Boston Consulting Group and Reed Smith to understand the top concerns in-house agencies have for both creative content development and legal issues. This study identifies four primary issues in-house agencies have with creative content development: attracting top-tier in-house agency talent, keeping in-house agency talent energized, applying key marketing processes, and having healthy creative tension. Further, 16 legal issues were identified related to in-house agency work. This study also provides strategies to address the concerns.
The Continued Rise of the In-House Agency
A new ANA study concludes that the number of marketers with in-house agencies has grown substantially and workloads for those agencies are increasing. In-house agencies provide a range of services, including strategy, creative for traditional media, creative for digital media, and media planning/buying. Services that have grown significantly in recent years are content marketing, creative strategy, data/marketing analytics, media strategy, programmatic media and social media.
name | title | company |
---|---|---|
Jessica Cipolla-Tario (Chairperson) | Senior Vice President, Advertising and Content | |
Amanda Baiada | Director of Marketing | Bumble Bee Foods, Inc. |
Christina Michelle Bailey | Operations Director | First Republic Bank |
Derek Baker | Partner | PwC |
Lance Barnhart | Content Manager | MGM Resorts International |
Christina Barton | Graphic Designer | Bay Clubs |
Jean Batthany | Vice President, Global Creative | Disney's Yellow Shoes |
Laura Bauer | Associate Creative Director | Align Technology, Inc. |
Monique Birkeli | Director | Chick-fil-A, Inc. |
Terri Bowers | Senior Procurement Manager | Microsoft Corporation |
Melissa Bush | Director, Creative Operations | Starbucks Corporation |
Nancy Caldwell | Supervisor, Project Management | Chevron Corporation |
Cecilia Carter | Senior Graphic Designer | The Segal Group, Inc. |
Nancy Cech | Vice President, Agency Management | Wells Fargo & Co. |
Liz Clark | Creative Operations | Intel Corporation |
Michelle Clark | Senior Director, Creative | E & J Gallo Winery |
Patti Cocciolo | Global Account Director | Cisco Systems, Inc. |
Lauren Connley | Senior Creative Director | The Gorilla Glue Company |
Kelli-Rae Coughlin | Management Supervisor, Taco Bell Design | Taco Bell Corp. |
Darrell Credeur | Creative Director | Align Technology, Inc. |
Hizuru Cruz | Creative Services Manager | Lucile Packard Children's Hospital Stanford |
Ryan Dahlheim | Managing Art Director | Robert Half International |
Mark Danzig | Vice President, Creative + Content | Walmart Stores, Inc. |
Rosario Del Castillo | Visual Communications Coordinator | Nestlé USA |
Corey Dill | Senior Manager, Creative Operations | The Boeing Company |
Theresa Dorotheo | AVP, Media Design | LPL Financial |
Nuno Duarte Silva | Senior Manager, Content Strategy | Herbalife International of America, Inc. |
Liz Ehlert | Group Account Director, Corporate Accounts | MGM Resorts International |
Gregor Ehrlich | Social Media Creative Lead Executive Producer | The Clorox Company |
Megan Evans | Studio Manager | E & J Gallo Winery |
Angela Fafara | Creative Director | See's Candies Inc. |
Donna Felix | Senior Manager, Account Management and Planning | Dell Inc. |
Kamille Franchomme | Senior Brand Creative | Qdoba Restaurant Corporation |
Christina Garrity | Sourcing Manager | T-Mobile USA, Inc. |
Andrea Gereffi | Assistant Manager, Creative | Yamaha Corporation of America |
Lisa Gildehaus | Executive Producer | T-Mobile USA, Inc. |
Matt Griffin | Manager, Bluehouse | Chevron's in-house agency | Chevron Corporation |
Kate Gundlach Roberts | Director, Global Creative Services | Franklin Templeton Investments |
Susan Hallock | Chief Marketing Officer | PennyMac Loan Services, LLC |
Hizam Haron | Senior Director, Brand Design | McKesson Corporation |
Thea Hayden | Director of Content & Strategy, Dell EMC Marcom | Dell Inc. |
David Heintzelman | Supervising Copywriter | MGM Resorts International |
Lori Hobson | SVP, Managing Director | The Wonderful Company |
Scotte Hoerle | Sr. Creative Marketing Manager | TIAA |
Forest Holder | Marketing Designer | Rover.com |
Scott Horst | VP Marcom | Dell Inc. |
Amy Hutchinson | Brand and Creative Manager | CMFG Life Insurance Company |
Eric Jackson | Creative Director | Tractor Supply Company |
Michele Jacobs | Director, Integrated Marketing | Esurance, Inc. |
Troy Jenkins | Vice President, Client Services | MGM Resorts International |
Steve Jeong | Senior Designer | Foster Farms |
Robert Kalmbach | Creative Director | Vision Service Plan, Inc. |
Scott Kane | Marketing Sourcing and Procurement Manager, Creative and Agencies | Uber Technologies, Inc. |
John Kim | Sr. Project Manager, Content | Experian |
Stuart Kirby | Director, Consumer and Lifestyle Marketing | E & J Gallo Winery |
Phuong Kress | Group manager, Clorox Digital Labs | The Clorox Company |
Jackie Lackenbacher | VP, Graphic and Web Designer | LightStream |
Brandon Larson | Senior Manager, Brand Strategy | Microsoft Corporation |
Stephnee Leathers | Senior Director, Creative Services | Robert Half International |
Dottie Lechtenberg | Creative and Digital Lead | Nonprofits Insurance Alliance |
Steve Leiken | Graphic Designer | Yamaha Corporation of America |
Daren Levis | Creative Director | Experian Consumer Services |
Vivian Liberti | Manager, Design | Stanford Health Care |
Kelly Lindsay | Creative Development Manager | T-Mobile USA, Inc. |
Janine Lucas | Copywriter | Kaiser Permanente |
Paige Lutter | Head of Brand Management | Logitech |
Evan Mager | Director of Account Planning, Creative Group | Salesforce.com |
Amish Majmundar | Director, Global Strategic Sourcing - Marketing | Waymo |
Marissa Mangan | Marketing Operations Manager | First Republic Bank |
Kerri Martin | Chief Electrofier, The Electro Creative Workshop | The Clorox Company |
Roger Martin | Project Manager IFP Marketing | Blue Shield of California |
David Mata | Manager, Creative Services | Foster Farms, Inc. |
Jerome Maureze | Senior Designer | Constellation Brands, Inc. |
Candace McCullom | VP, Integrated Marketing - Diverse Segment Campaign Leader | Wells Fargo & Co. |
Amanda McDougall | Sr. Manager, B2B Content | Zillow, Inc. |
Amanda Mellen | Senior Director, Brand Strategy and Marketing Operations | NortonLifeLock Inc. |
Priscilla Miller | Digital Strategist | E & J Gallo Winery |
Todd Miller | Chief Creative Director, The Cooler | Experian Consumer Services |
Jim Mocci | Vice President, Head of Brand Advertising & Creative | Fisher Investments, Inc. |
Samantha Needham | Director, Digital Marketing + Creative | Silicon Valley Bank |
Kay Ng | Sr. Marketing Manager | Align Technology, Inc. |
Ariana Nicoli | Creative Development Manager | Rover.com |
Christopher Noble | Senior Director, Marketing | T-Mobile USA, Inc. |
MaryBeth Omness | Director, Digital Marketing | Crowe LLP |
Wendy Parker-Hepp | Operations Manager, Creative | Pearson |
Tracy Pearson | Manager, Information Design & Communications | Chevron Corporation |
Mayra Perez | Sr. Marketing Specialist | City of Hope |
Francesca Prada | ACD/Lead Multimedia and Video Production/IHA | Wells Fargo & Co. |
Denise Proulx | Manager, Advertising and Promotion | Farm Credit Canada |
Kathryn Redekop | Senior Manager, Creative Services | NortonLifeLock Inc. |
Adam Reed | Manager XD, Creative Director | Intuit Inc. |
Jason Reigel | Senior Technology Sourcing Manager | T-Mobile USA, Inc. |
Jennifer Reimer | Agency Relations Manager | Wells Fargo & Co. |
Angelique Rothermel | Executive Director, Internal Agency, Brand and Communications | World Vision U.S. |
Andrea Rothmuller | Sr. Marketing Manager | 3 Day Blinds, Inc. |
Karen Russo | Account Director | The Clorox Company |
Heather Scherman | Director, Integrated Marketing | Clif Bar & Company |
Zach Schrader | Paid Media Marketing Manager | Insight |
Jeannette Schwarz | Project Manager, Creative | Align Technology, Inc. |
Jen Sinconis | Manager, Creative Studio Operations | Alaska Airlines, Inc. |
Clifford Singontiko | Director, Creative Services | Farmers Insurance Group, Inc. |
Katharine St. Peter | Global Marketing Operations Manager | Crocs, Inc. |
Jacki Sturkie | Public Relations Communications | E & J Gallo Winery |
Megan Stöhr | Associate Brand Creative Director, Design Strategy | Dell Technologies |
Jack Teuber | Leader, Creative | PwC |
Matthew Tierney | Creative Director | Autodesk, Inc. |
Noel True | Director, Multimedia | Kaiser Permanente |
Jason Tsai | VP, Content COE | Visa Inc. |
Heidi Tuneberg | Senior Director, Creative Services Operations | Best Buy Company, Inc. |
Paul Valenzano | Director of Technology | The Wonderful Company |
Lynne Van Hyning | Brand Marketing Manager | First Republic Bank |
Lisa Varcela Boli | Senior Manager Video and Design | Logitech |
Alice Wang | Director, Creative Operations | Walmart Stores, Inc. |
Steve Weeks | Director, Media Strategy and Planning | Adobe Systems Inc. |
Mary Weiss | Content Manager | Zillow, Inc. |
Bryan Wessel | SVP of media and data strategy | Sony Pictures Entertainment - (SS&P) |
Scott Wicke | Sourcing Manager II | Starbucks Corporation |
-
Name
Jessica Cipolla-Tario (Chairperson)Title
Senior Vice President, Advertising and ContentCOMPANY
-
Name
Amanda BaiadaTitle
Director of MarketingCOMPANY
Bumble Bee Foods, Inc. -
Name
Christina Michelle BaileyTitle
Operations DirectorCOMPANY
First Republic Bank -
Name
Derek BakerTitle
PartnerCOMPANY
PwC -
Name
Lance BarnhartTitle
Content ManagerCOMPANY
MGM Resorts International -
Name
Christina BartonTitle
Graphic DesignerCOMPANY
Bay Clubs -
Name
Jean BatthanyTitle
Vice President, Global CreativeCOMPANY
Disney's Yellow Shoes -
Name
Laura BauerTitle
Associate Creative DirectorCOMPANY
Align Technology, Inc. -
Name
Monique BirkeliTitle
DirectorCOMPANY
Chick-fil-A, Inc. -
Name
Terri BowersTitle
Senior Procurement ManagerCOMPANY
Microsoft Corporation -
Name
Melissa BushTitle
Director, Creative OperationsCOMPANY
Starbucks Corporation -
Name
Nancy CaldwellTitle
Supervisor, Project ManagementCOMPANY
Chevron Corporation -
Name
Cecilia CarterTitle
Senior Graphic DesignerCOMPANY
The Segal Group, Inc. -
Name
Nancy CechTitle
Vice President, Agency ManagementCOMPANY
Wells Fargo & Co. -
Name
Liz ClarkTitle
Creative OperationsCOMPANY
Intel Corporation -
Name
Michelle ClarkTitle
Senior Director, CreativeCOMPANY
E & J Gallo Winery -
Name
Patti CoccioloTitle
Global Account DirectorCOMPANY
Cisco Systems, Inc. -
Name
Lauren ConnleyTitle
Senior Creative DirectorCOMPANY
The Gorilla Glue Company -
Name
Kelli-Rae CoughlinTitle
Management Supervisor, Taco Bell DesignCOMPANY
Taco Bell Corp. -
Name
Darrell CredeurTitle
Creative DirectorCOMPANY
Align Technology, Inc. -
Name
Hizuru CruzTitle
Creative Services ManagerCOMPANY
Lucile Packard Children's Hospital Stanford -
Name
Ryan DahlheimTitle
Managing Art DirectorCOMPANY
Robert Half International -
Name
Mark DanzigTitle
Vice President, Creative + ContentCOMPANY
Walmart Stores, Inc. -
Name
Rosario Del CastilloTitle
Visual Communications CoordinatorCOMPANY
Nestlé USA -
Name
Corey DillTitle
Senior Manager, Creative OperationsCOMPANY
The Boeing Company -
Name
Theresa DorotheoTitle
AVP, Media DesignCOMPANY
LPL Financial -
Name
Nuno Duarte SilvaTitle
Senior Manager, Content StrategyCOMPANY
Herbalife International of America, Inc. -
Name
Liz EhlertTitle
Group Account Director, Corporate AccountsCOMPANY
MGM Resorts International -
Name
Gregor EhrlichTitle
Social Media Creative Lead Executive ProducerCOMPANY
The Clorox Company -
Name
Megan EvansTitle
Studio ManagerCOMPANY
E & J Gallo Winery -
Name
Angela FafaraTitle
Creative DirectorCOMPANY
See's Candies Inc. -
Name
Donna FelixTitle
Senior Manager, Account Management and PlanningCOMPANY
Dell Inc. -
Name
Kamille FranchommeTitle
Senior Brand CreativeCOMPANY
Qdoba Restaurant Corporation -
Name
Christina GarrityTitle
Sourcing ManagerCOMPANY
T-Mobile USA, Inc. -
Name
Andrea GereffiTitle
Assistant Manager, CreativeCOMPANY
Yamaha Corporation of America -
Name
Lisa GildehausTitle
Executive ProducerCOMPANY
T-Mobile USA, Inc. -
Name
Matt GriffinTitle
Manager, Bluehouse | Chevron's in-house agencyCOMPANY
Chevron Corporation -
Name
Kate Gundlach RobertsTitle
Director, Global Creative ServicesCOMPANY
Franklin Templeton Investments -
Name
Susan HallockTitle
Chief Marketing OfficerCOMPANY
PennyMac Loan Services, LLC -
Name
Hizam HaronTitle
Senior Director, Brand DesignCOMPANY
McKesson Corporation -
Name
Thea HaydenTitle
Director of Content & Strategy, Dell EMC MarcomCOMPANY
Dell Inc. -
Name
David HeintzelmanTitle
Supervising CopywriterCOMPANY
MGM Resorts International -
Name
Lori HobsonTitle
SVP, Managing DirectorCOMPANY
The Wonderful Company -
Name
Scotte HoerleTitle
Sr. Creative Marketing ManagerCOMPANY
TIAA -
Name
Forest HolderTitle
Marketing DesignerCOMPANY
Rover.com -
Name
Scott HorstTitle
VP MarcomCOMPANY
Dell Inc. -
Name
Amy HutchinsonTitle
Brand and Creative ManagerCOMPANY
CMFG Life Insurance Company -
Name
Eric JacksonTitle
Creative DirectorCOMPANY
Tractor Supply Company -
Name
Michele JacobsTitle
Director, Integrated MarketingCOMPANY
Esurance, Inc. -
Name
Troy JenkinsTitle
Vice President, Client ServicesCOMPANY
MGM Resorts International -
Name
Steve JeongTitle
Senior DesignerCOMPANY
Foster Farms -
Name
Robert KalmbachTitle
Creative DirectorCOMPANY
Vision Service Plan, Inc. -
Name
Scott KaneTitle
Marketing Sourcing and Procurement Manager, Creative and AgenciesCOMPANY
Uber Technologies, Inc. -
Name
John KimTitle
Sr. Project Manager, ContentCOMPANY
Experian -
Name
Stuart KirbyTitle
Director, Consumer and Lifestyle MarketingCOMPANY
E & J Gallo Winery -
Name
Phuong KressTitle
Group manager, Clorox Digital LabsCOMPANY
The Clorox Company -
Name
Jackie LackenbacherTitle
VP, Graphic and Web DesignerCOMPANY
LightStream -
Name
Brandon LarsonTitle
Senior Manager, Brand StrategyCOMPANY
Microsoft Corporation -
Name
Stephnee LeathersTitle
Senior Director, Creative ServicesCOMPANY
Robert Half International -
Name
Dottie LechtenbergTitle
Creative and Digital LeadCOMPANY
Nonprofits Insurance Alliance -
Name
Steve LeikenTitle
Graphic DesignerCOMPANY
Yamaha Corporation of America -
Name
Daren LevisTitle
Creative DirectorCOMPANY
Experian Consumer Services -
Name
Vivian LibertiTitle
Manager, DesignCOMPANY
Stanford Health Care -
Name
Kelly LindsayTitle
Creative Development ManagerCOMPANY
T-Mobile USA, Inc. -
Name
Janine LucasTitle
CopywriterCOMPANY
Kaiser Permanente -
Name
Paige LutterTitle
Head of Brand ManagementCOMPANY
Logitech -
Name
Evan MagerTitle
Director of Account Planning, Creative GroupCOMPANY
Salesforce.com -
Name
Amish MajmundarTitle
Director, Global Strategic Sourcing - MarketingCOMPANY
Waymo -
Name
Marissa ManganTitle
Marketing Operations ManagerCOMPANY
First Republic Bank -
Name
Kerri MartinTitle
Chief Electrofier, The Electro Creative WorkshopCOMPANY
The Clorox Company -
Name
Roger MartinTitle
Project Manager IFP MarketingCOMPANY
Blue Shield of California -
Name
David MataTitle
Manager, Creative ServicesCOMPANY
Foster Farms, Inc. -
Name
Jerome MaurezeTitle
Senior DesignerCOMPANY
Constellation Brands, Inc. -
Name
Candace McCullomTitle
VP, Integrated Marketing - Diverse Segment Campaign LeaderCOMPANY
Wells Fargo & Co. -
Name
Amanda McDougallTitle
Sr. Manager, B2B ContentCOMPANY
Zillow, Inc. -
Name
Amanda MellenTitle
Senior Director, Brand Strategy and Marketing OperationsCOMPANY
NortonLifeLock Inc. -
Name
Priscilla MillerTitle
Digital StrategistCOMPANY
E & J Gallo Winery -
Name
Todd MillerTitle
Chief Creative Director, The CoolerCOMPANY
Experian Consumer Services -
Name
Jim MocciTitle
Vice President, Head of Brand Advertising & CreativeCOMPANY
Fisher Investments, Inc. -
Name
Samantha NeedhamTitle
Director, Digital Marketing + CreativeCOMPANY
Silicon Valley Bank -
Name
Kay NgTitle
Sr. Marketing ManagerCOMPANY
Align Technology, Inc. -
Name
Ariana NicoliTitle
Creative Development ManagerCOMPANY
Rover.com -
Name
Christopher NobleTitle
Senior Director, MarketingCOMPANY
T-Mobile USA, Inc. -
Name
MaryBeth OmnessTitle
Director, Digital MarketingCOMPANY
Crowe LLP -
Name
Wendy Parker-HeppTitle
Operations Manager, CreativeCOMPANY
Pearson -
Name
Tracy PearsonTitle
Manager, Information Design & CommunicationsCOMPANY
Chevron Corporation -
Name
Mayra PerezTitle
Sr. Marketing SpecialistCOMPANY
City of Hope -
Name
Francesca PradaTitle
ACD/Lead Multimedia and Video Production/IHACOMPANY
Wells Fargo & Co. -
Name
Denise ProulxTitle
Manager, Advertising and PromotionCOMPANY
Farm Credit Canada -
Name
Kathryn RedekopTitle
Senior Manager, Creative ServicesCOMPANY
NortonLifeLock Inc. -
Name
Adam ReedTitle
Manager XD, Creative DirectorCOMPANY
Intuit Inc. -
Name
Jason ReigelTitle
Senior Technology Sourcing ManagerCOMPANY
T-Mobile USA, Inc. -
Name
Jennifer ReimerTitle
Agency Relations ManagerCOMPANY
Wells Fargo & Co. -
Name
Angelique RothermelTitle
Executive Director, Internal Agency, Brand and CommunicationsCOMPANY
World Vision U.S. -
Name
Andrea RothmullerTitle
Sr. Marketing ManagerCOMPANY
3 Day Blinds, Inc. -
Name
Karen RussoTitle
Account DirectorCOMPANY
The Clorox Company -
Name
Heather SchermanTitle
Director, Integrated MarketingCOMPANY
Clif Bar & Company -
Name
Zach SchraderTitle
Paid Media Marketing ManagerCOMPANY
Insight -
Name
Jeannette SchwarzTitle
Project Manager, CreativeCOMPANY
Align Technology, Inc. -
Name
Jen SinconisTitle
Manager, Creative Studio OperationsCOMPANY
Alaska Airlines, Inc. -
Name
Clifford SingontikoTitle
Director, Creative ServicesCOMPANY
Farmers Insurance Group, Inc. -
Name
Katharine St. PeterTitle
Global Marketing Operations ManagerCOMPANY
Crocs, Inc. -
Name
Jacki SturkieTitle
Public Relations CommunicationsCOMPANY
E & J Gallo Winery -
Name
Megan StöhrTitle
Associate Brand Creative Director, Design StrategyCOMPANY
Dell Technologies -
Name
Jack TeuberTitle
Leader, CreativeCOMPANY
PwC -
Name
Matthew TierneyTitle
Creative DirectorCOMPANY
Autodesk, Inc. -
Name
Noel TrueTitle
Director, MultimediaCOMPANY
Kaiser Permanente -
Name
Jason TsaiTitle
VP, Content COECOMPANY
Visa Inc. -
Name
Heidi TunebergTitle
Senior Director, Creative Services OperationsCOMPANY
Best Buy Company, Inc. -
Name
Paul ValenzanoTitle
Director of TechnologyCOMPANY
The Wonderful Company -
Name
Lynne Van HyningTitle
Brand Marketing ManagerCOMPANY
First Republic Bank -
Name
Lisa Varcela BoliTitle
Senior Manager Video and DesignCOMPANY
Logitech -
Name
Alice WangTitle
Director, Creative OperationsCOMPANY
Walmart Stores, Inc. -
Name
Steve WeeksTitle
Director, Media Strategy and PlanningCOMPANY
Adobe Systems Inc. -
Name
Mary WeissTitle
Content ManagerCOMPANY
Zillow, Inc. -
Name
Bryan WesselTitle
SVP of media and data strategyCOMPANY
Sony Pictures Entertainment - (SS&P) -
Name
Scott WickeTitle
Sourcing Manager IICOMPANY
Starbucks Corporation