In-House Agency Committee, West Coast Chapter


The In-House Agency, West Coast Chapter Committee is for client-side marketers that have or are looking to launch an in-house agency. While the external agency can be a crucial marketing partner, many client-side marketers look internally. An in-house agency can consist of full creative and/or media abilities, or focus on a particular tactic, such as social media, programmatic, or video production. This committee provides a forum for education, networking, and discussion that helps elevate individuals in their respective organizations, as well as advance the role in-house agencies play throughout the industry as a whole.

This committee helps program the ANA In-House Agency Conference. Presentations from the 2019 conference are available. The 2020 conference will occur May 18-20, 2020, at the Omni La Costa Resort & Spa in Carlsbad, Calif.

Committee Chair: 
Jessica Cipolla-Tario, Senior Vice President Advertising and Content - MGM Resorts International

ANA staff managing the In-House Agency, West Coast Chapter Committee are Greg Wright and Pamela Gross.


 Discussion Topics

  • Getting great creative
  • In-house agencies (creative, media, social media, communications, etc.)
  • Internal evaluations
  • Measuring performance
  • Creative/assignment briefs
  • Managing integrated marketing communications programs
  • Working with external agencies
  • Video production
  • Managing culture and staff
  • Process excellence
  • The cost/value equation
  • Digital asset management

Leadership Initiatives

The Continued Rise of the In-House Agency
A new ANA study concludes that the number of marketers with in-house agencies has grown substantially and workloads for those agencies are increasing. In-house agencies provide a range of services, including strategy, creative for traditional media, creative for digital media, and media planning/buying. Services that have grown significantly in recent years are content marketing, creative strategy, data/marketing analytics, media strategy, programmatic media and social media.

In-House Agency Fact Book
The ANA In-House Agency Fact Book is comprised of some of the best client-side marketer in-house agencies in the world. The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies. The fact book serves as a reference point for other in-house agencies and those looking to learn more or start their own in-house agency. Each fact sheet explores an in-house agency's capabilities, organizational chart (where provided), and other key data points.

name title company
Jessica Cipolla-Tario (Chairperson) Senior Vice President, Advertising and Content MGM Resorts International
Christopher Ayres Executive Director, Creative Taco Bell Corp.
Christina Michelle Bailey Operations Manager First Republic Bank
Derek Baker Partner PwC
Lance Barnhart Content Manager MGM Resorts International
Wayne Barringer Director, Creative Services The Boeing Company
Jean Batthany Vice President, Global Creative Disney's Yellow Shoes
Laura Bauer Associate Creative Director Align Technology, Inc.
Monique Birkeli Manager Chick-fil-A, Inc.
Wynter Blanquet-Warren ‎Global Director Agency Operations Sage Software inc.
Terri Bowers Senior Procurement Manager Microsoft Corporation
Nancy Caldwell Supervisor, Project Management Chevron Corporation
Cecilia Carter Senior Graphic Designer The Segal Group, Inc.
Nancy Cech Vice President, Agency Management Wells Fargo & Co.
Michelle Clark Director, Creative Services E & J Gallo Winery
Emily Cobb Senior Director of Design SmartyPants Vitamins
Patti Cocciolo Global Account Director Cisco Systems, Inc.
Lauren Connley Senior Creative Director The Gorilla Glue Company
Kelli-Rae Coughlin Management Supervisor, Taco Bell Design Taco Bell Corp.
Darrell Credeur Creative Director Align Technology, Inc.
Hizuru Cruz Creative Services Manager Lucile Packard Children's Hospital Stanford
Leigh-Ann Cyboron Global Marketing Operations Lead Airbnb
Mark Danzig Vice President, Creative + Content Walmart Stores, Inc.
Rosario Del Castillo Visual Communications Coordinator Nestlé USA
Corey Dill Senior Manager, Creative Operations The Boeing Company
Theresa Dorotheo AVP, Media Design LPL Financial
Liz Ehlert Manager, Advertising Accounts MGM Resorts International
Gregor Ehrlich Social Media Creative Lead Executive Producer The Clorox Company
Megan Evans Studio Manager E & J Gallo Winery
Angela Fafara Creative Director See's Candies Inc.
Donna Felix   Dell Inc.
Adrian Fernandez Artist, Production Constellation Wines U.S.
Kamille Franchomme Sr. Brand Creative Qdoba Restaurant Corporation
Joe Franklin Brand Creative Director Sage Software inc.
Christina Garrity Sourcing Manager T-Mobile USA, Inc.
Andrea Gereffi Assistant Manager, Creative Yamaha Corporation of America
Lisa Gildehaus Executive Producer T-Mobile USA, Inc.
Karen Gress Senior Mgr, Creative Services WellBiz Brands, Inc.
Alex Grossman Vice President, Executive Creative Director Sage Software inc.
Kate Gundlach Roberts Director, Global Creative Services Franklin Templeton Investments
Susan Hallock Senior Vice President, Marketing The Capital Group
Hizam Haron Senior Director, Brand Design McKesson Corporation
Thea Hayden Director of Content & Strategy, Dell EMC Marcom Dell Inc.
David Heintzelman Supervising Copywriter MGM Resorts International
Scotte Hoerle Sr. Creative Marketing Manager TIAA
Forest Holder Marketing Designer Rover.com
Scott Horst VP Marcom Dell Inc.
Amy Hutchinson Brand and Creative Manager CMFG Life Insurance Company
Eric Jackson Creative Director Tractor Supply Company
Michele Jacobs Director, Integrated Marketing Esurance, Inc.
Troy Jenkins Vice President, Client Services MGM Resorts International
Steve Jeong Senior Designer Foster Farms
Brian Joubran Brand Manager Blue Shield of California
Robert Kalmbach Creative Director Vision Service Plan, Inc.
John Kim Sr. Project Manager, Content Experian
Stuart Kirby Director, Media and Promotions E & J Gallo Winery
Jess Kirkman   Taco Bell Design
Phuong Kress Group manager, Clorox Digital Labs The Clorox Company
Jackie Lackenbacher VP, Graphic and Web Designer LightStream
Brandon Larson Senior Manager, Brand Strategy Microsoft Corporation
Stephnee Leathers Senior Director, Creative Services Robert Half International
Steve Leiken Graphic Designer Yamaha Corporation of America
Daren Levis Creative Director Experian Consumer Services
Vivian Liberti Manager, Design Stanford Health Care
Kelly Lindsay Creative Development Manager T-Mobile USA, Inc.
Janine Lucas Copywriter Kaiser Permanente
Paige Lutter Head of Brand Management Logitech
Evan Mager Director of Account Planning, Creative Group Salesforce.com
Amish Majmundar Director, Global Strategic Sourcing Herbalife International of America, Inc.
Marissa Mangan Marketing Operations Manager First Republic Bank
Kerri Martin Chief Electrofier, The Electro Creative Workshop The Clorox Company
Roger Martin Project Manager IFP Marketing Blue Shield of California
David Mata Manager, Creative Services Foster Farms, Inc.
Jerome Maureze Senior Designer Constellation Brands, Inc.
Candace McCullom VP, Brand & Advertising Manager - African American/LGBT Wells Fargo & Co.
Amanda Mellen Senior Director, Brand Strategy and Marketing Operations LifeLock, Inc.
Priscilla Miller Digital Strategist E & J Gallo Winery
Todd Miller Chief Creative Director, The Cooler Experian Consumer Services
Jim Mocci Vice President - Campaign Management Fisher Investments, Inc.
Liz Morgan Creative Director Constellation Wines U.S.
Beth Nagle Senior Director, Creative Services E & J Gallo Winery
Samantha Needham Director, Digital Marketing + Creative Silicon Valley Bank
Hayley Nelson Content Strategy Airbnb
Christopher Noble Senior Director, Marketing T-Mobile USA, Inc.
MaryBeth Omness Director, Digital Marketing Crowe LLP
Wendy Parker-Hepp Operations Manager, Creative Pearson
Anea Pavlosky Brand Marketing Manager Rover.com
Tracy Pearson Manager, Information Design & Communications Chevron Corporation
Doug Peters Creative Director Rent-A-Center, Inc.
Jamie Phan Sr Manager, Agency Management & Media Planning Illumina, Inc.
Francesca Prada ACD/Lead Multimedia and Video Production/IHA Wells Fargo & Co.
Denise Proulx Manager, Advertising and Promotion Farm Credit Canada
Kathryn Redekop Senior Manager, Creative Services LifeLock, Inc.
Adam Reed Manager XD, Creative Director Intuit Inc.
Jason Reigel Senior Technology Sourcing Manager T-Mobile USA, Inc.
Jennifer Reimer Agency Relations Manager Wells Fargo & Co.
Lisa Ricci Senior Marketing and Brand Specialist Brown & Toland Physicians
Angelique Rothermel Executive Director, Creative Strategy and Planning World Vision US
Karen Russo Account Director The Clorox Company
Nathanael Saldaña Creative Director Visit Philadelphia
Lisa Schnitzer Senior Project Manager Taco Bell Corp.
Jeannette Schwarz Project Manager, Creative Align Technology, Inc.
Clifford Singontiko Director, Creative Services Farmers Insurance Group, Inc.
Katharine St. Peter Global Marketing Operations Manager Crocs, Inc.
Jacki Sturkie Copywriter E & J Gallo Winery
Megan Stöhr Associate Brand Creative Director, Design Strategy Dell Technologies
Jack Teuber Creative Leader PwC
Matthew Tierney Creative Director Autodesk, Inc.
Noel True Director, Multimedia Kaiser Permanente
Jason Tsai VP, Content COE Visa Inc.
Tony Tung Senior Creative Director of Content Spin Master Inc.
Lynne Van Hyning Brand Marketing Manager First Republic Bank
Lisa Varcela-Boli Senior Manager Video and Design Logitech
Alice Wang Director, Creative Operations Walmart Stores, Inc.
Steve Weeks Director, Media Strategy and Planning Adobe Systems Incorporated
Mary Weiss Content Manager Zillow, Inc.
Scott Wicke Sourcing Manager II Starbucks Corporation
Rosa Ziebell Senior Vice President, Marketing Eaze
  • Name

    Jessica Cipolla-Tario (Chairperson)

    Title

    Senior Vice President, Advertising and Content

    COMPANY

    MGM Resorts International
  • Name

    Christopher Ayres

    Title

    Executive Director, Creative

    COMPANY

    Taco Bell Corp.
  • Name

    Christina Michelle Bailey

    Title

    Operations Manager

    COMPANY

    First Republic Bank
  • Name

    Derek Baker

    Title

    Partner

    COMPANY

    PwC
  • Name

    Lance Barnhart

    Title

    Content Manager

    COMPANY

    MGM Resorts International
  • Name

    Wayne Barringer

    Title

    Director, Creative Services

    COMPANY

    The Boeing Company
  • Name

    Jean Batthany

    Title

    Vice President, Global Creative

    COMPANY

    Disney's Yellow Shoes
  • Name

    Laura Bauer

    Title

    Associate Creative Director

    COMPANY

    Align Technology, Inc.
  • Name

    Monique Birkeli

    Title

    Manager

    COMPANY

    Chick-fil-A, Inc.
  • Name

    Wynter Blanquet-Warren

    Title

    ‎Global Director Agency Operations

    COMPANY

    Sage Software inc.
  • Name

    Terri Bowers

    Title

    Senior Procurement Manager

    COMPANY

    Microsoft Corporation
  • Name

    Nancy Caldwell

    Title

    Supervisor, Project Management

    COMPANY

    Chevron Corporation
  • Name

    Cecilia Carter

    Title

    Senior Graphic Designer

    COMPANY

    The Segal Group, Inc.
  • Name

    Nancy Cech

    Title

    Vice President, Agency Management

    COMPANY

    Wells Fargo & Co.
  • Name

    Michelle Clark

    Title

    Director, Creative Services

    COMPANY

    E & J Gallo Winery
  • Name

    Emily Cobb

    Title

    Senior Director of Design

    COMPANY

    SmartyPants Vitamins
  • Name

    Patti Cocciolo

    Title

    Global Account Director

    COMPANY

    Cisco Systems, Inc.
  • Name

    Lauren Connley

    Title

    Senior Creative Director

    COMPANY

    The Gorilla Glue Company
  • Name

    Kelli-Rae Coughlin

    Title

    Management Supervisor, Taco Bell Design

    COMPANY

    Taco Bell Corp.
  • Name

    Darrell Credeur

    Title

    Creative Director

    COMPANY

    Align Technology, Inc.
  • Name

    Hizuru Cruz

    Title

    Creative Services Manager

    COMPANY

    Lucile Packard Children's Hospital Stanford
  • Name

    Leigh-Ann Cyboron

    Title

    Global Marketing Operations Lead

    COMPANY

    Airbnb
  • Name

    Mark Danzig

    Title

    Vice President, Creative + Content

    COMPANY

    Walmart Stores, Inc.
  • Name

    Rosario Del Castillo

    Title

    Visual Communications Coordinator

    COMPANY

    Nestlé USA
  • Name

    Corey Dill

    Title

    Senior Manager, Creative Operations

    COMPANY

    The Boeing Company
  • Name

    Theresa Dorotheo

    Title

    AVP, Media Design

    COMPANY

    LPL Financial
  • Name

    Liz Ehlert

    Title

    Manager, Advertising Accounts

    COMPANY

    MGM Resorts International
  • Name

    Gregor Ehrlich

    Title

    Social Media Creative Lead Executive Producer

    COMPANY

    The Clorox Company
  • Name

    Megan Evans

    Title

    Studio Manager

    COMPANY

    E & J Gallo Winery
  • Name

    Angela Fafara

    Title

    Creative Director

    COMPANY

    See's Candies Inc.
  • Name

    Donna Felix

    Title

     

    COMPANY

    Dell Inc.
  • Name

    Adrian Fernandez

    Title

    Artist, Production

    COMPANY

    Constellation Wines U.S.
  • Name

    Kamille Franchomme

    Title

    Sr. Brand Creative

    COMPANY

    Qdoba Restaurant Corporation
  • Name

    Joe Franklin

    Title

    Brand Creative Director

    COMPANY

    Sage Software inc.
  • Name

    Christina Garrity

    Title

    Sourcing Manager

    COMPANY

    T-Mobile USA, Inc.
  • Name

    Andrea Gereffi

    Title

    Assistant Manager, Creative

    COMPANY

    Yamaha Corporation of America
  • Name

    Lisa Gildehaus

    Title

    Executive Producer

    COMPANY

    T-Mobile USA, Inc.
  • Name

    Karen Gress

    Title

    Senior Mgr, Creative Services

    COMPANY

    WellBiz Brands, Inc.
  • Name

    Alex Grossman

    Title

    Vice President, Executive Creative Director

    COMPANY

    Sage Software inc.
  • Name

    Kate Gundlach Roberts

    Title

    Director, Global Creative Services

    COMPANY

    Franklin Templeton Investments
  • Name

    Susan Hallock

    Title

    Senior Vice President, Marketing

    COMPANY

    The Capital Group
  • Name

    Hizam Haron

    Title

    Senior Director, Brand Design

    COMPANY

    McKesson Corporation
  • Name

    Thea Hayden

    Title

    Director of Content & Strategy, Dell EMC Marcom

    COMPANY

    Dell Inc.
  • Name

    David Heintzelman

    Title

    Supervising Copywriter

    COMPANY

    MGM Resorts International
  • Name

    Scotte Hoerle

    Title

    Sr. Creative Marketing Manager

    COMPANY

    TIAA
  • Name

    Forest Holder

    Title

    Marketing Designer

    COMPANY

    Rover.com
  • Name

    Scott Horst

    Title

    VP Marcom

    COMPANY

    Dell Inc.
  • Name

    Amy Hutchinson

    Title

    Brand and Creative Manager

    COMPANY

    CMFG Life Insurance Company
  • Name

    Eric Jackson

    Title

    Creative Director

    COMPANY

    Tractor Supply Company
  • Name

    Michele Jacobs

    Title

    Director, Integrated Marketing

    COMPANY

    Esurance, Inc.
  • Name

    Troy Jenkins

    Title

    Vice President, Client Services

    COMPANY

    MGM Resorts International
  • Name

    Steve Jeong

    Title

    Senior Designer

    COMPANY

    Foster Farms
  • Name

    Brian Joubran

    Title

    Brand Manager

    COMPANY

    Blue Shield of California
  • Name

    Robert Kalmbach

    Title

    Creative Director

    COMPANY

    Vision Service Plan, Inc.
  • Name

    John Kim

    Title

    Sr. Project Manager, Content

    COMPANY

    Experian
  • Name

    Stuart Kirby

    Title

    Director, Media and Promotions

    COMPANY

    E & J Gallo Winery
  • Name

    Jess Kirkman

    Title

     

    COMPANY

    Taco Bell Design
  • Name

    Phuong Kress

    Title

    Group manager, Clorox Digital Labs

    COMPANY

    The Clorox Company
  • Name

    Jackie Lackenbacher

    Title

    VP, Graphic and Web Designer

    COMPANY

    LightStream
  • Name

    Brandon Larson

    Title

    Senior Manager, Brand Strategy

    COMPANY

    Microsoft Corporation
  • Name

    Stephnee Leathers

    Title

    Senior Director, Creative Services

    COMPANY

    Robert Half International
  • Name

    Steve Leiken

    Title

    Graphic Designer

    COMPANY

    Yamaha Corporation of America
  • Name

    Daren Levis

    Title

    Creative Director

    COMPANY

    Experian Consumer Services
  • Name

    Vivian Liberti

    Title

    Manager, Design

    COMPANY

    Stanford Health Care
  • Name

    Kelly Lindsay

    Title

    Creative Development Manager

    COMPANY

    T-Mobile USA, Inc.
  • Name

    Janine Lucas

    Title

    Copywriter

    COMPANY

    Kaiser Permanente
  • Name

    Paige Lutter

    Title

    Head of Brand Management

    COMPANY

    Logitech
  • Name

    Evan Mager

    Title

    Director of Account Planning, Creative Group

    COMPANY

    Salesforce.com
  • Name

    Amish Majmundar

    Title

    Director, Global Strategic Sourcing

    COMPANY

    Herbalife International of America, Inc.
  • Name

    Marissa Mangan

    Title

    Marketing Operations Manager

    COMPANY

    First Republic Bank
  • Name

    Kerri Martin

    Title

    Chief Electrofier, The Electro Creative Workshop

    COMPANY

    The Clorox Company
  • Name

    Roger Martin

    Title

    Project Manager IFP Marketing

    COMPANY

    Blue Shield of California
  • Name

    David Mata

    Title

    Manager, Creative Services

    COMPANY

    Foster Farms, Inc.
  • Name

    Jerome Maureze

    Title

    Senior Designer

    COMPANY

    Constellation Brands, Inc.
  • Name

    Candace McCullom

    Title

    VP, Brand & Advertising Manager - African American/LGBT

    COMPANY

    Wells Fargo & Co.
  • Name

    Amanda Mellen

    Title

    Senior Director, Brand Strategy and Marketing Operations

    COMPANY

    LifeLock, Inc.
  • Name

    Priscilla Miller

    Title

    Digital Strategist

    COMPANY

    E & J Gallo Winery
  • Name

    Todd Miller

    Title

    Chief Creative Director, The Cooler

    COMPANY

    Experian Consumer Services
  • Name

    Jim Mocci

    Title

    Vice President - Campaign Management

    COMPANY

    Fisher Investments, Inc.
  • Name

    Liz Morgan

    Title

    Creative Director

    COMPANY

    Constellation Wines U.S.
  • Name

    Beth Nagle

    Title

    Senior Director, Creative Services

    COMPANY

    E & J Gallo Winery
  • Name

    Samantha Needham

    Title

    Director, Digital Marketing + Creative

    COMPANY

    Silicon Valley Bank
  • Name

    Hayley Nelson

    Title

    Content Strategy

    COMPANY

    Airbnb
  • Name

    Christopher Noble

    Title

    Senior Director, Marketing

    COMPANY

    T-Mobile USA, Inc.
  • Name

    MaryBeth Omness

    Title

    Director, Digital Marketing

    COMPANY

    Crowe LLP
  • Name

    Wendy Parker-Hepp

    Title

    Operations Manager, Creative

    COMPANY

    Pearson
  • Name

    Anea Pavlosky

    Title

    Brand Marketing Manager

    COMPANY

    Rover.com
  • Name

    Tracy Pearson

    Title

    Manager, Information Design & Communications

    COMPANY

    Chevron Corporation
  • Name

    Doug Peters

    Title

    Creative Director

    COMPANY

    Rent-A-Center, Inc.
  • Name

    Jamie Phan

    Title

    Sr Manager, Agency Management & Media Planning

    COMPANY

    Illumina, Inc.
  • Name

    Francesca Prada

    Title

    ACD/Lead Multimedia and Video Production/IHA

    COMPANY

    Wells Fargo & Co.
  • Name

    Denise Proulx

    Title

    Manager, Advertising and Promotion

    COMPANY

    Farm Credit Canada
  • Name

    Kathryn Redekop

    Title

    Senior Manager, Creative Services

    COMPANY

    LifeLock, Inc.
  • Name

    Adam Reed

    Title

    Manager XD, Creative Director

    COMPANY

    Intuit Inc.
  • Name

    Jason Reigel

    Title

    Senior Technology Sourcing Manager

    COMPANY

    T-Mobile USA, Inc.
  • Name

    Jennifer Reimer

    Title

    Agency Relations Manager

    COMPANY

    Wells Fargo & Co.
  • Name

    Lisa Ricci

    Title

    Senior Marketing and Brand Specialist

    COMPANY

    Brown & Toland Physicians
  • Name

    Angelique Rothermel

    Title

    Executive Director, Creative Strategy and Planning

    COMPANY

    World Vision US
  • Name

    Karen Russo

    Title

    Account Director

    COMPANY

    The Clorox Company
  • Name

    Nathanael Saldaña

    Title

    Creative Director

    COMPANY

    Visit Philadelphia
  • Name

    Lisa Schnitzer

    Title

    Senior Project Manager

    COMPANY

    Taco Bell Corp.
  • Name

    Jeannette Schwarz

    Title

    Project Manager, Creative

    COMPANY

    Align Technology, Inc.
  • Name

    Clifford Singontiko

    Title

    Director, Creative Services

    COMPANY

    Farmers Insurance Group, Inc.
  • Name

    Katharine St. Peter

    Title

    Global Marketing Operations Manager

    COMPANY

    Crocs, Inc.
  • Name

    Jacki Sturkie

    Title

    Copywriter

    COMPANY

    E & J Gallo Winery
  • Name

    Megan Stöhr

    Title

    Associate Brand Creative Director, Design Strategy

    COMPANY

    Dell Technologies
  • Name

    Jack Teuber

    Title

    Creative Leader

    COMPANY

    PwC
  • Name

    Matthew Tierney

    Title

    Creative Director

    COMPANY

    Autodesk, Inc.
  • Name

    Noel True

    Title

    Director, Multimedia

    COMPANY

    Kaiser Permanente
  • Name

    Jason Tsai

    Title

    VP, Content COE

    COMPANY

    Visa Inc.
  • Name

    Tony Tung

    Title

    Senior Creative Director of Content

    COMPANY

    Spin Master Inc.
  • Name

    Lynne Van Hyning

    Title

    Brand Marketing Manager

    COMPANY

    First Republic Bank
  • Name

    Lisa Varcela-Boli

    Title

    Senior Manager Video and Design

    COMPANY

    Logitech
  • Name

    Alice Wang

    Title

    Director, Creative Operations

    COMPANY

    Walmart Stores, Inc.
  • Name

    Steve Weeks

    Title

    Director, Media Strategy and Planning

    COMPANY

    Adobe Systems Incorporated
  • Name

    Mary Weiss

    Title

    Content Manager

    COMPANY

    Zillow, Inc.
  • Name

    Scott Wicke

    Title

    Sourcing Manager II

    COMPANY

    Starbucks Corporation
  • Name

    Rosa Ziebell

    Title

    Senior Vice President, Marketing

    COMPANY

    Eaze