In-House Agency Committee, West Coast Chapter
Open to Client-Side Marketer members only
The In-House Agency, West Coast Chapter Committee is for client-side marketers that manage the creative and/or operations of their in-house agency, including other in-house marketing work. Those interested in starting an in-house agency or learning more about in-house marketing also are welcome to participate. While the external agency can be a crucial marketing partner, many client-side marketers look internally to meet their creative and advertising needs. Some in-house agencies are full-service inclusive of account and project management support. Other in-house agencies may only specialize on particular capabilities, such as social media, programmatic, or video production. This committee provides a forum for education, networking, and discussion that helps elevate individuals in their respective organizations, as well as advance the role in-house agencies play throughout the industry. If you are not located on the West Coast, you may be interested in either our Midwest Chapter or primary committee in New York.
This committee helps program the ANA In-House Agency Conference, which will take place from May 14-16, 2024 at the Omni La Costa Resort & Spa in Carlsbad, CA.
Committee Chair:
- Jessica Cipolla-Tario, Vice President, Global Creative Services – Sony Interactive Entertainment
ANA Staff:
Resources:
- ANA In-House Excellence Awards
In-house marketing and advertising has come a long way in the past few years. Gone are the days when in-house marketing teams were only tapped for quick and inexpensive work. Today, in-house teams lead creative and media strategy, produce broadcast-quality commercials, and drive business results for their brands, among many other capabilities. The ANA In-House Excellence Awards features multiple categories to showcase the most creative, strategic, and growth-driving marketing and advertising created by any type of in-house team dynamic.
View the list of 2023 ANA In-House Excellence Awards winners here. - Presentations and recaps from the 2023 ANA In-House Agency Conference
Discussion Topics:
- Bringing services in-house
- Developing and retaining talent (e.g. training, performance evaluations, sourcing talent)
- Digital asset and media management (e.g. rights management)
- Elements of a great creative/assignment brief
- Future of in-house agencies (where do we see our agencies going, how to prepare, forward looking/future state)
- Getting great creative from your in-house agency
- In-house agency management models (e.g. organization, capabilities, House of Brands vs Branded House, billing)
- In-house tools & technology
- Leveraging new marketing technology and channels
- Managing staff and culture (e.g. DEI, staffing models, fostering innovation)
- Measuring performance
- Operational process (e.g. scope of work, work prioritization, capacity)
- Partnering with external agencies
- Selling your in-house agency internally
Leadership Initiatives
The Continued Rise of the In-House Agency
This ANA study concludes that the number of marketers with in-house agencies has grown substantially and workloads for those agencies are increasing. In-house agencies provide a range of services, including strategy, creative for traditional media, creative for digital media, and media planning/buying. Services that have grown significantly in recent years are content marketing, creative strategy, data/marketing analytics, media strategy, programmatic media and social media. (May 2023)
In-House Agency Fact Book
The ANA In-House Agency Fact Book is comprised of some of the best client-side marketer in-house agencies in the world. The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA client-side member companies. The fact book serves as a reference point for other in-house agencies and those looking to learn more or start their own in-house agency. Each fact sheet explores an in-house agency's capabilities, organizational chart (where provided), and other key data points. (Updated January 2023)
Managing In-House Agency Creative Content and Legal Concerns
ANA partnered with the Boston Consulting Group and Reed Smith to understand the top concerns in-house agencies have for both creative content development and legal issues. This study identifies four primary issues in-house agencies have with creative content development: attracting top-tier in-house agency talent, keeping in-house agency talent energized, applying key marketing processes, and having healthy creative tension. Further, 16 legal issues were identified related to in-house agency work. This study also provides strategies to address the concerns. (July 2019)
Name | Title | Company |
---|---|---|
Jessica Cipolla-Tario (Chairperson) | Vice President, Global Creative Services | Sony Interactive Entertainment |
Derek Baker | Partner- Media, Data & Technology | PwC |
Lance Barnhart | Content Manager | MGM Resorts International |
Laura Bauer | Associate Creative Director | Align Technology, Inc. |
Scott BERCHMAN | Head of Production | EXOS |
Sara Beresford | Director, Media | Four Seasons Hotels Limited |
Monique Birkeli | Director | Chick-fil-A, Inc. |
Terri Bowers | Senior Group Manager Supplier Social Equity Team | Microsoft Corporation |
Melissa Bush | Director, Creative Operations | Starbucks Corporation |
Michelle Clark | Senior Director, Creative | E & J Gallo Winery |
Patti Cocciolo | Global Account Director | Cisco Systems, Inc. |
Lauren Connley | VP Global Creative Services | The Gorilla Glue Company |
Rick Corteville | Executive Lead, Global Media COE - NA / LATAM | Lenovo United States Inc. |
Darrell Credeur | Creative Director | Align Technology, Inc. |
Allison Crompton | Senior Graphic Designer | Sekisui House Residential Holdings |
Hizuru Cruz | Creative Services Manager | Lucile Packard Children's Hospital Stanford |
Justin Curtis | Chevron Corporation | |
Ryan Dahlheim | Managing Art Director | Robert Half International |
Rosario Del Castillo | Visual Communications Coordinator | Nestlé USA |
Corey Dill | Director, Marketing Operations | Stanford Health Care |
Nuno Duarte Silva | Senior Manager, Content Strategy | Herbalife International of America, Inc. |
Megan Evans | Studio Manager | E & J Gallo Winery |
Kamille Franchomme | Senior Brand Creative | Qdoba Restaurant Corporation |
Christina Garrity | Sourcing Manager | T-Mobile USA, Inc. |
Andrea Gereffi | Assistant Manager, Creative | Yamaha Corporation of America |
Lisa Gildehaus | Sr Director, North America Studio Mgmt & Production | Nike, Inc. |
Garin Granata | Director, Publishing Division | The Church of Jesus Christ of Latter-day Saints |
Matt Griffin | Manager, Bluehouse | Chevron's in-house agency | Chevron Corporation |
Susan Hallock | Chief Marketing Officer | PennyMac Loan Services, LLC |
Lisa Henry | US Regional MarCom Director | W.L. Gore & Associates, Inc. |
Suhaila Hobba | Global Head of Digital | Amazon XCM |
Lori Hobson | Senior Vice President, Managing Director | The Wonderful Company |
Amy Hutchinson | Brand and Creative Manager | TruStage |
Kim Inglis | Manager Integrated Marketing | Stater Bros. |
Eric Jackson | Vice President, Creative | Tractor Supply Company |
Steve Jeong | Design Manager | Foster Farms |
Robert Kalmbach | Creative Director | Vision Service Plan, Inc. |
Scott Kane | Marketing Sourcing Manager, Agencies and Supplier Diversity | Uber Technologies, Inc. |
John Kim | Sr. Project Manager, Content | Experian |
Stuart Kirby | Director, Consumer and Lifestyle Marketing | E & J Gallo Winery |
Phuong Kress | Associate Director | The Clorox Company |
Jackie Lackenbacher | VP, Graphic and Web Designer | LightStream |
Brandon Larson | Senior Manager, Brand Strategy | Microsoft Corporation |
STEPHANIE LAUFFENBURGER | Global Sourcing Category Lead - Sales & Marketing | Amgen Inc. |
Stephnee Leathers | Senior Director, Creative Services | Robert Half International |
Steve Leiken | Graphic Designer | Yamaha Corporation of America |
Daren Levis | Senior Director of Brand Advertising | Experian Consumer Services |
Helen Lin | Vice President Business Operations | Wizards of the Coast |
Kelly Lindsay | Creative Development Manager | T-Mobile USA, Inc. |
Kerri Martin | Chief Electrofier, The Electro Creative Workshop | The Clorox Company |
Candace McCullom | VP, Integrated Marketing - Diverse Segment Campaign Leader | Wells Fargo & Co. |
Amanda Mellen | Senior Director, ID8 Account Management & Operations | Gen Digital, Inc. |
Todd Miller | Chief Creative Director, The Cooler | Experian Consumer Services |
Erin Moriwaki | Sr. Product and Development Manager | AT&T Inc. |
Samantha Needham | Director, Digital Marketing + Creative | Silicon Valley Bank |
Kay Ng | Associate Director, Consumer Marketing | Align Technology, Inc. |
George Olexa | Sr. Director of Corporate Marketing, Brand Partnerships, Paid Media, Creative, Social & Community | Intel Corporation |
MaryBeth Omness | Director, Digital Marketing | Crowe LLP |
Terri Oster | VP Marketing Compliance | Goldman Sachs & Co. |
Mayra Perez | Sr. Marketing Specialist | City of Hope |
Rebecca Pollock | Head of Global Brand Marketing Programs | Logitech |
Francesca Prada | ACD/Lead Multimedia and Video Production/IHA | Wells Fargo & Co. |
Denise Proulx | Manager, Advertising and Promotion | Farm Credit Canada |
Kathryn Redekop | Senior Manager, Head of Production | Gen Digital, Inc. |
Erika Redman | Director, Global Strategic Sourcing for Marketing & Corporate Services | Adobe Systems Inc. |
Jason Reigel | Sr. Manager, Technology Sourcing | T-Mobile USA, Inc. |
Jennifer Reimer | Agency Relations Manager | Wells Fargo & Co. |
Ana Romero | Sr. Marketing Manager & PMO Leader | Medtronic |
Andrea Rothmuller | Sr. Marketing Manager | 3 Day Blinds, Inc. |
Karen Russo | Account Director | The Clorox Company |
Heather Scherman | Director, Integrated Marketing | Clif Bar & Company |
Laurie Schiada | Associate Vice President, Brand Management | Hive In-House Agency Leader | Humana Inc. |
Zach Schrader | Sr. Marketing Analyst | Insight |
Jeannette Schwarz | Project Manager, Creative | Align Technology, Inc. |
Clifford Singontiko | Director, Creative Services | Farmers Insurance Group, Inc. |
Jacki Sturkie | Public Relations Communications | E & J Gallo Winery |
Megan Stöhr | Associate Brand Creative Director, Design Strategy | Dell Technologies |
Vinny Tafoya | Production Supervisor | SanMar |
Jack Teuber | Creative Leader | PwC |
Noel True | Director, Multimedia | Kaiser Permanente |
Heidi Tuneberg | Senior Director, Production & Business Affairs | Best Buy Company, Inc. |
Paul Valenzano | Director of Technology | The Wonderful Company |
Lisa Varcela Boli | Senior Manager Video and Design | Logitech |
Lauri Vela | SVP, Performance Marketing | Synchrony Financial |
Mabel Velazquez | Media Strategy & Planning | NBA |
Steve Weeks | Director, Media Strategy and Planning | Adobe Systems Inc. |
Bryan Wessel | SVP of media and data strategy | Sony Pictures Entertainment - (SS&P) |
-
Name
Jessica Cipolla-Tario (Chairperson)Title
Vice President, Global Creative ServicesCOMPANY
Sony Interactive Entertainment -
Name
Derek BakerTitle
Partner- Media, Data & TechnologyCOMPANY
PwC -
Name
Lance BarnhartTitle
Content ManagerCOMPANY
MGM Resorts International -
Name
Laura BauerTitle
Associate Creative DirectorCOMPANY
Align Technology, Inc. -
Name
Scott BERCHMANTitle
Head of ProductionCOMPANY
EXOS -
Name
Sara BeresfordTitle
Director, MediaCOMPANY
Four Seasons Hotels Limited -
Name
Monique BirkeliTitle
DirectorCOMPANY
Chick-fil-A, Inc. -
Name
Terri BowersTitle
Senior Group Manager Supplier Social Equity TeamCOMPANY
Microsoft Corporation -
Name
Melissa BushTitle
Director, Creative OperationsCOMPANY
Starbucks Corporation -
Name
Michelle ClarkTitle
Senior Director, CreativeCOMPANY
E & J Gallo Winery -
Name
Patti CoccioloTitle
Global Account DirectorCOMPANY
Cisco Systems, Inc. -
Name
Lauren ConnleyTitle
VP Global Creative ServicesCOMPANY
The Gorilla Glue Company -
Name
Rick CortevilleTitle
Executive Lead, Global Media COE - NA / LATAMCOMPANY
Lenovo United States Inc. -
Name
Darrell CredeurTitle
Creative DirectorCOMPANY
Align Technology, Inc. -
Name
Allison CromptonTitle
Senior Graphic DesignerCOMPANY
Sekisui House Residential Holdings -
Name
Hizuru CruzTitle
Creative Services ManagerCOMPANY
Lucile Packard Children's Hospital Stanford -
Name
Justin CurtisTitle
COMPANY
Chevron Corporation -
Name
Ryan DahlheimTitle
Managing Art DirectorCOMPANY
Robert Half International -
Name
Rosario Del CastilloTitle
Visual Communications CoordinatorCOMPANY
Nestlé USA -
Name
Corey DillTitle
Director, Marketing OperationsCOMPANY
Stanford Health Care -
Name
Nuno Duarte SilvaTitle
Senior Manager, Content StrategyCOMPANY
Herbalife International of America, Inc. -
Name
Megan EvansTitle
Studio ManagerCOMPANY
E & J Gallo Winery -
Name
Kamille FranchommeTitle
Senior Brand CreativeCOMPANY
Qdoba Restaurant Corporation -
Name
Christina GarrityTitle
Sourcing ManagerCOMPANY
T-Mobile USA, Inc. -
Name
Andrea GereffiTitle
Assistant Manager, CreativeCOMPANY
Yamaha Corporation of America -
Name
Lisa GildehausTitle
Sr Director, North America Studio Mgmt & ProductionCOMPANY
Nike, Inc. -
Name
Garin GranataTitle
Director, Publishing DivisionCOMPANY
The Church of Jesus Christ of Latter-day Saints -
Name
Matt GriffinTitle
Manager, Bluehouse | Chevron's in-house agencyCOMPANY
Chevron Corporation -
Name
Susan HallockTitle
Chief Marketing OfficerCOMPANY
PennyMac Loan Services, LLC -
Name
Lisa HenryTitle
US Regional MarCom DirectorCOMPANY
W.L. Gore & Associates, Inc. -
Name
Suhaila HobbaTitle
Global Head of DigitalCOMPANY
Amazon XCM -
Name
Lori HobsonTitle
Senior Vice President, Managing DirectorCOMPANY
The Wonderful Company -
Name
Amy HutchinsonTitle
Brand and Creative ManagerCOMPANY
TruStage -
Name
Kim InglisTitle
Manager Integrated MarketingCOMPANY
Stater Bros. -
Name
Eric JacksonTitle
Vice President, CreativeCOMPANY
Tractor Supply Company -
Name
Steve JeongTitle
Design ManagerCOMPANY
Foster Farms -
Name
Robert KalmbachTitle
Creative DirectorCOMPANY
Vision Service Plan, Inc. -
Name
Scott KaneTitle
Marketing Sourcing Manager, Agencies and Supplier DiversityCOMPANY
Uber Technologies, Inc. -
Name
John KimTitle
Sr. Project Manager, ContentCOMPANY
Experian -
Name
Stuart KirbyTitle
Director, Consumer and Lifestyle MarketingCOMPANY
E & J Gallo Winery -
Name
Phuong KressTitle
Associate DirectorCOMPANY
The Clorox Company -
Name
Jackie LackenbacherTitle
VP, Graphic and Web DesignerCOMPANY
LightStream -
Name
Brandon LarsonTitle
Senior Manager, Brand StrategyCOMPANY
Microsoft Corporation -
Name
STEPHANIE LAUFFENBURGERTitle
Global Sourcing Category Lead - Sales & MarketingCOMPANY
Amgen Inc. -
Name
Stephnee LeathersTitle
Senior Director, Creative ServicesCOMPANY
Robert Half International -
Name
Steve LeikenTitle
Graphic DesignerCOMPANY
Yamaha Corporation of America -
Name
Daren LevisTitle
Senior Director of Brand AdvertisingCOMPANY
Experian Consumer Services -
Name
Helen LinTitle
Vice President Business OperationsCOMPANY
Wizards of the Coast -
Name
Kelly LindsayTitle
Creative Development ManagerCOMPANY
T-Mobile USA, Inc. -
Name
Kerri MartinTitle
Chief Electrofier, The Electro Creative WorkshopCOMPANY
The Clorox Company -
Name
Candace McCullomTitle
VP, Integrated Marketing - Diverse Segment Campaign LeaderCOMPANY
Wells Fargo & Co. -
Name
Amanda MellenTitle
Senior Director, ID8 Account Management & OperationsCOMPANY
Gen Digital, Inc. -
Name
Todd MillerTitle
Chief Creative Director, The CoolerCOMPANY
Experian Consumer Services -
Name
Erin MoriwakiTitle
Sr. Product and Development ManagerCOMPANY
AT&T Inc. -
Name
Samantha NeedhamTitle
Director, Digital Marketing + CreativeCOMPANY
Silicon Valley Bank -
Name
Kay NgTitle
Associate Director, Consumer MarketingCOMPANY
Align Technology, Inc. -
Name
George OlexaTitle
Sr. Director of Corporate Marketing, Brand Partnerships, Paid Media, Creative, Social & CommunityCOMPANY
Intel Corporation -
Name
MaryBeth OmnessTitle
Director, Digital MarketingCOMPANY
Crowe LLP -
Name
Terri OsterTitle
VP Marketing ComplianceCOMPANY
Goldman Sachs & Co. -
Name
Mayra PerezTitle
Sr. Marketing SpecialistCOMPANY
City of Hope -
Name
Rebecca PollockTitle
Head of Global Brand Marketing ProgramsCOMPANY
Logitech -
Name
Francesca PradaTitle
ACD/Lead Multimedia and Video Production/IHACOMPANY
Wells Fargo & Co. -
Name
Denise ProulxTitle
Manager, Advertising and PromotionCOMPANY
Farm Credit Canada -
Name
Kathryn RedekopTitle
Senior Manager, Head of ProductionCOMPANY
Gen Digital, Inc. -
Name
Erika RedmanTitle
Director, Global Strategic Sourcing for Marketing & Corporate ServicesCOMPANY
Adobe Systems Inc. -
Name
Jason ReigelTitle
Sr. Manager, Technology SourcingCOMPANY
T-Mobile USA, Inc. -
Name
Jennifer ReimerTitle
Agency Relations ManagerCOMPANY
Wells Fargo & Co. -
Name
Ana RomeroTitle
Sr. Marketing Manager & PMO LeaderCOMPANY
Medtronic -
Name
Andrea RothmullerTitle
Sr. Marketing ManagerCOMPANY
3 Day Blinds, Inc. -
Name
Karen RussoTitle
Account DirectorCOMPANY
The Clorox Company -
Name
Heather SchermanTitle
Director, Integrated MarketingCOMPANY
Clif Bar & Company -
Name
Laurie SchiadaTitle
Associate Vice President, Brand Management | Hive In-House Agency LeaderCOMPANY
Humana Inc. -
Name
Zach SchraderTitle
Sr. Marketing AnalystCOMPANY
Insight -
Name
Jeannette SchwarzTitle
Project Manager, CreativeCOMPANY
Align Technology, Inc. -
Name
Clifford SingontikoTitle
Director, Creative ServicesCOMPANY
Farmers Insurance Group, Inc. -
Name
Jacki SturkieTitle
Public Relations CommunicationsCOMPANY
E & J Gallo Winery -
Name
Megan StöhrTitle
Associate Brand Creative Director, Design StrategyCOMPANY
Dell Technologies -
Name
Vinny TafoyaTitle
Production SupervisorCOMPANY
SanMar -
Name
Jack TeuberTitle
Creative LeaderCOMPANY
PwC -
Name
Noel TrueTitle
Director, MultimediaCOMPANY
Kaiser Permanente -
Name
Heidi TunebergTitle
Senior Director, Production & Business AffairsCOMPANY
Best Buy Company, Inc. -
Name
Paul ValenzanoTitle
Director of TechnologyCOMPANY
The Wonderful Company -
Name
Lisa Varcela BoliTitle
Senior Manager Video and DesignCOMPANY
Logitech -
Name
Lauri VelaTitle
SVP, Performance MarketingCOMPANY
Synchrony Financial -
Name
Mabel VelazquezTitle
Media Strategy & PlanningCOMPANY
NBA -
Name
Steve WeeksTitle
Director, Media Strategy and PlanningCOMPANY
Adobe Systems Inc. -
Name
Bryan WesselTitle
SVP of media and data strategyCOMPANY
Sony Pictures Entertainment - (SS&P)