ANA Magazine

 

Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.

  • TOMS Builds a Movement

    ANA Magazine   October 1, 2014  

    Zita Cassizzi, chief digital officer at TOMS, discussed using storytelling to build a brand, creating unique customer experiences, and reaching social conscious consumers through mobile.

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  • 3 Questions on Culture Marketing with Carlos Saveedra

    ANA Magazine   August 1, 2014  

    Carlos Saveedra, director of culture marketing at Pepsico Beverages America, discussed culture marketing, the Pepsi Culture Lab, and reaching out to multicultural audiences.

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  • Big Data, Big Problems

    ANA Magazine   August 1, 2014  

    Concerns over online privacy and security continue to challenge the marketing community. Here are some important developments in the privacy arena.

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  • Gaining Consensus

    ANA Magazine   August 1, 2014  

    Whether you’re making decisions for your personal or professional lives, gaining consensus/alignment is sometimes a challenge. Bob Liodice, president and CEO at ANA, discusses important collaborations in the marketing industry.

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  • Maximizing Native Ads

    ANA Magazine   August 1, 2014  

    Native advertising, the integration of marketing content with a third-party website, has enabled brands including Xerox to change consumer perceptions and reposition themselves.

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  • Programmatic Buying: A Guide for the Perplexed

    ANA Magazine   August 1, 2014  

    Programmatic buying is a big deal, and a lot of marketers know very little about it. Learn how it can save money and make ads more effective.

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  • Spirit of Collaboration

    ANA Magazine   August 1, 2014  

    Matt Jauchius, EVP and CMO at Nationwide Insurance, discussed the secrets to maintaining a noncontentious, two-way relationship with procurement and the benefits of a marketing/procurement partnership.

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  • Turning Against the Tide

    ANA Magazine   August 1, 2014  

    Debra Berman is fighting to bring back JCPenney after a series of moves drove away loyal shoppers. She’s made some progress but knows there are still many challenges ahead.

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  • We Should Know by Now

    ANA Magazine   August 1, 2014  

    Digital tools provide mindblowing opportunities to connect with consumers around the world on a real-time, personalized basis, but many are still baffled by digital and big data. Learn what you can do about it.

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  • 3 Questions on Disruption for Craig Dubitsky

    ANA Magazine   May 1, 2014  

    Craig Dubitsky, Founder and CEO of Hello Products Inc., answers three questions on disruption for ANA.

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  • Advancing Measurement

    ANA Magazine   May 1, 2014  

    With all the trade associations and supporting organizations in the marketing ecosystem, there isn’t one group exclusively devoted to measurement.

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  • Big Data Conundrum

    ANA Magazine   May 1, 2014  

    This article discusses steps to overcome consumer privacy and security issues.

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  • Free the Forced

    ANA Magazine   May 1, 2014  

    This case study used familiarity and clever visualization through a tactile medium to attract users and raise awareness through mobile devices.

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  • Join The Band?

    ANA Magazine   May 1, 2014  

    More than ever, marketers are letting the music do the talking, developing songs and artists just like record labels.

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  • Social Can Matter – But Narratives Shape our World

    ANA Magazine   May 1, 2014  

    This article focuses on the impact of social media on brand management.

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  • The Tricky Waters at C-Level

    ANA Magazine   May 1, 2014  

    Find out how the lack of C-Suite alignment causes companies and careers to flounder.

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  • 3 Questions on Brand Growth for John Costello

    ANA Magazine   February 1, 2014  

    John Costello, president of global marketing and innovation at Dunkin’ Brands, discussed career longevity, global brand building, and creating a culture of creativity and innovation.

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  • 5 Tips: How to Manage Virtual Teams

    ANA Magazine   February 1, 2014  

    With advancements in technology, responsibilities for marketing to more than one region or country increasing, and companies offering the ability to work virtually from anywhere, the days of an entire marketing team working in the same office are over.

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  • A Game of Musical Chairs

    ANA Magazine   February 1, 2014  

    There has been considerable discussion in the nation’s capital for the past year about corporate tax reform, including calls by some for a reduction in corporate tax rates to as low as 25 percent. Proposals to tax advertising are a losing proposition for the ad community.

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  • Ditch the Pitch

    ANA Magazine   February 1, 2014  

    Marketers are flocking toward creative content in droves, but research has found that fewer than half of companies actually have a strategy in place to guide their efforts.

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