ANA Magazine

 

Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.

  • This Is Wholesome

    ANA Magazine   February 15, 2015  

    A decades-old household staple from Nabisco courageously stepped into the 21st century by celebrating the love and wholesome togetherness of families in all their contemporary expressions.

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  • Top of the Class

    ANA Magazine   February 15, 2015  

    Meet the 2014 Rising Marketers Star Award winners who have proven themselves to be well versed in current advertising issues and trends, and exhibited skill in marketing integration and the use of the latest marketing tools.

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  • Trust Your Power

    ANA Magazine   February 15, 2015  

    Duracell’s award-winning campaign showed the power of resilience. It featured a fullback for the Seattle Seahawks who relies on Duracell batteries to power the hearing aids he has used since the age of three.

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  • #ANALOG

    ANA Magazine   February 1, 2015  

    New ads from Tiffany & Co. include same-sex couples; Facebook use among
teens is dropping; on-demand streaming content is on the rise; and more.

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  • A New Gold Rush for Advertisers

    ANA Magazine   February 1, 2015  

    Learn how state production incentives can boost your brand, your company, and your bottom line.

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  • A Whole New Ball Game

    ANA Magazine   February 1, 2015  

    Advances in technology and social media have changed sponsorship marketing forever.

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  • Finding the Perfect Match

    ANA Magazine   February 1, 2015  

    With just over half of marketers believing the overall number of agencies they work with now will stay true for the next five years, it stands to reason that maintaining healthy marketing/agency relationships cannot be overstated.

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  • Tale of Two Blizzards

    ANA Magazine   February 1, 2015  

    Rather than introduce Dairy Queen’s latest creation via traditional marketing, the brand pitted apples against pumpkins to see who was most passionate about their favorite Blizzard.

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  • #ANALOG

    ANA Magazine   January 1, 2015  

    Microsoft’s new Instagram account; Jaguar plays spy games; a Q&A with Heineken’s Ron Amram; quick facts; key stats; and more.

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  • Enter the Catalyst

    ANA Magazine   January 1, 2015  

    Discover the bold moves that can energize a brand’s purpose and accelerate results.

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  • Hot Content Marketing Baked Fresh Daily

    ANA Magazine   January 1, 2015  

    Marketers with the proper ratio of ingredients and the right media mix to serve it have an effective way to make consumers’ mouths water. Here’s how to get the recipe.

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  • Puppy Love

    ANA Magazine   January 1, 2015  

    The Seahawks may have grabbed the Vince Lombardi Trophy at last year’s Super Bowl, but it was Budweiser’s ad “Puppy Love” that ultimately won the day.

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  • Techtonic Shift

    ANA Magazine   January 1, 2015  

    In Washington, D.C., a new, uncertain political landscape takes shape. Capitol Hill’s power shift could have major implications for marketers as a new Congress begins.

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  • 4 Questions on Measurement for Aaron Fetters

    ANA Magazine   October 1, 2014  

    Aaron Fetters, director of the insights and analytics solution center at Kellogg, discussed data, analytics, and ROI.

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  • Changing With the Times

    ANA Magazine   October 1, 2014  

    Microsoft CMO Chris Capossela discusses how the company is elevating its marketing. Capossela shares his thoughts on the skills of great high-tech marketers, how to keep marketing fresh, what he learned from Bill Gates, and more.

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  • Getting from Here to There

    ANA Magazine   October 1, 2014  

    How does marketing organize for growth? Let these key insights from Marketing2020 be your guide.

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  • Getting Our Money’s Worth

    ANA Magazine   October 1, 2014  

    While technology has been the great enabler, it has also spawned a disease that is leading to an erosion of the phenomenal potential of digital marketing platforms. Find out what steps the ANA is taking to combat the less-than- trustworthy digital media supply chain.

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  • How to Create a Culture of Risk Taking

    ANA Magazine   October 1, 2014  

    In the face of rapid technological change, hypercompetition, and globalization, the call for innovation is skyrocketing. For marketing organizations on the front lines of both creating and communicating change, the demands are particularly intense.

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  • IHG Checks In a Winner with Holiday Inn Relaunch

    ANA Magazine   October 1, 2014  

    When Verchele Wiggins was tapped to be InterContinental Hotels Group’s vice president of brand marketing communications for its Holiday Inn brand family, she knew that what awaited was no ordinary exercise in brand rebuilding.

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  • It’s All in the Game

    ANA Magazine   October 1, 2014  

    Gamification — applying elements of gaming to other activities, like marketing or work — has emerged as an effective engagement tool for brands looking to reach consumers of all ages and interests.

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