ANA Magazine

 

Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.

  • Marketing to a Multicultural Nation

    ANA Magazine   October 1, 2013  

    Brand marketers are working to connect with the new “general market." Today marketers are creating robust marketing plans that consider not only Hispanics but all consumer segments.

    view
  • Stand Up to Patent Trolls

    ANA Magazine   October 1, 2013  

    Patent trolls are firms that purchase broad patents created by others solely for the purpose of suing, or threatening to sue, legitimate companies that use certain technologies, devices, or business methods. The momentum is on the marketing industry's side to nip this challenge in the bud.

    view
  • The Agency Transformation

    ANA Magazine   October 1, 2013  

    Value demanded by clients will only increase as the industry adjusts to mergers by giant agencies. Bob Liodice, president and CEO at ANA, says this transformation must proceed with increasing speed and effectiveness for brands.

    view
  • United 4th: Teaching an Old Dog New Tricks

    ANA Magazine   October 1, 2013  

    Outdoor advertising flexes new-media muscle with Clear Channel’s Independence Day campaign. The campaign started with making media that seemed old — outdoor advertising — new again.

    view
  • 3 Questions on Sports Sponsorship for: Chris Sloan

    ANA Magazine   June 1, 2013  

    Chris Sloan, assistant vice president and senior corporate counsel at Liberty Mutual, discusses how social media, legal issues, and premium suppliers can affect a brand's sports sponsorship program.

    view
  • 4 Tips to Success: How Gap Got Back On Track

    ANA Magazine   June 1, 2013  

    Brands struggling to gain market share often look to “reinvent” themselves as if it’s some kind of panacea. Gap's Seth Farbman took a more purposeful approach and focused his attention on the core assets of the company.

    view
  • All Eyes on Online Privacy

    ANA Magazine   June 1, 2013  

    Recent developments could adversely impact the Internet economy. Learn how the advertising industry is responding.

    view
  • ANA Member Perspective

    ANA Magazine   June 1, 2013  

    Terri Burns with AFLAC, Inc. and Christine Eaton with General Mills discussed integrating marketing procurement into agency relationship management, addressing cost detail and profit margins with agencies, and why value-based comp (VBC) models have not really taken off.

    view
  • Big Data Bonanza

    ANA Magazine   June 1, 2013  

    Big data — and more importantly, the analytics that turn all that data into actionable insight — is triggering dramatic changes throughout the business world, most notably in marketing and advertising. Learn how chief marketers mine big data, organize it, and find its value.

    view
  • Featured ANA Research: Trends In Agency Compensation

    ANA Magazine   June 1, 2013  

    Triennially for the past 48 years, the ANA has fielded a comprehensive agency compensation trend survey among client-side marketers. The 16th edition of the survey included questions on methods of compensation, the use of performance incentives, and the management of agency compensation.

    view
  • Seeding a Multiscreen Strategy

    ANA Magazine   June 1, 2013  

    How can a brand keep its identity across devices and stay connected with customers who are jumping from screen to screen? Get expert advice on marketing to consumers across screens.

    view
  • The Quiet Transformation

    ANA Magazine   June 1, 2013  

    Brands can work to optimize growth by focusing on what really matters — the people. Bob Liodice, president and CEO at ANA, says the industry will spend the next few years figuring it all out, along with improving measurement capability and unlocking the hidden secrets for successful integrated marketing.

    view
  • Transforming the Customer Experience

    ANA Magazine   June 1, 2013  

    These companies embraced new approaches in customer satisfaction, and the effects on their brands are striking. Learn how Sprint, Oracle, and Eli Lilly created better experiences to win loyal customers.

    view
  • Walking the Talk

    ANA Magazine   June 1, 2013  

    Johnson & Johnson marketer Michael Sneed champions deep and wide connections. He’s become a bold industry champion, leading the cause, and rallying colleagues to embrace diversity.

    view

First  << 10111213141516