B2C
Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.
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Quick Bits for the Week of February 18, 2019
B2C February 18, 2019What marketers need to know this week: JPMorgan launches its own cryptocurrency, influencer fraud continues to hurt marketing budgets, and more.
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Raising the Bar at Anheuser-Busch
B2C February 13, 2019As VP of marketing culture and learning at Anheuser-Busch, Jodi Harris is determined to help the world’s largest brewer earn the distinction as the most nurturing environment for women marketers in the beer and alcoholic beverage industry.
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Quick Bits for the Week of February 11, 2019
B2C February 11, 2019What marketers need to know this week: The ongoing feud between Bud Light and MillerCoors, Snap surprises Wall Street analysts, and more.
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How to Lead a Successful Sustainability Program
B2C February 8, 2019Savvy companies are increasingly launching sustainability initiatives to meet the standards of environmental watchdogs and conscious consumers and fuel long-term growth. Marketing leaders and other experts weigh in on how to elevate “do good” efforts.
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Quick Bits for the Week of February 4, 2019
B2C February 4, 2019What marketers need to know this week: Hulu will now show ads during pause breaks, KFC is testing a Cheetos sandwich, and more.
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Quick Bits for the Week of January 28, 2019
B2C January 28, 2019What marketers need to know this week: Major brands launch Loop sustainability initiative, Mastercard drops its name from its logo, and more.
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Adding a Little of That Human Touch
B2C January 25, 2019How marketers at Jack in the Box, Southwest Airlines, Cigna, State Farm, and Edward Jones use relatability to make their brands a little more human and build connections with consumers.
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Quick Bits for the Week of January 21, 2019
B2C January 21, 2019What marketers need to know this week: Gillette believes in the best in men, Skittles will stage a Broadway musical, and more.
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Five Tips Every Marketer Needs, From the 2018 REGGIE Awards
B2C January 18, 2019The REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. What does it take for your brand to win a REGGIE? Find out with these tips!
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When’s the Right Time to Revitalize a Brand?
B2C January 16, 2019Determining the best time to revitalize a brand can be tricky, but certain factors signal a need to breathe new life into a corporate identity. Here’s how marketers at Denny’s, American Express, Deluxe, and Tuesday Morning approached revitalizing their brands.
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Quick Bits for the Week of January 14, 2019
B2C January 14, 2019What marketers need to know this week: Arby’s launches a subscription service, BMW recycles old ads, and more.
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A Classic Brand Freshly Brewed
B2C January 9, 2019Dunkin' Brands CMO Tony Weisman discusses the rebrand set to keep Dunkin' running well into the future.
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Quick Bits for the Week of January 7, 2019
B2C January 7, 2019What marketers need to know this week: Chipotle caters to trendy lifestyle diets, traditional media properties took a hit in 2018, and more.
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