Joining ForcesB-to-B Marketer March 22, 2017
By joining forces, marketing and HR can build a better brand.view
Through best practices, case studies, interviews, and expert advice, B-to-B Marketer provides the strategic and tactical edge marketers need to attract, nurture, and convert today's always-on buyers.
A close examination of the winning entries from 2016 ANA Genius Awards reveals that The Clorox Company, Hilton Worldwide, Turner Broadcasting, and Syngenta have a lot in common — what you might call the habits of highly effective marketing analytics experts. Here are five that stand out.view