Promotions, Incentives, & Loyalty
The Rise of the Savvy Shopper: The Impact of the Recession on Customer Loyalty
As a result of the 2008 global economic recession, 64% of consumers in the U.K. now participate in loyalty programs and 66% use coupons or vouchers when shopping.
SAS: Six Tips for Turning Big Data into Huge Insights
In this piece SAS discusses big data and shares six tips which will help loyalty leaders build out uniquely customized marketing campaigns to meet customer expectations for offers, advertising, and promotions.
Wildfire Case Study: CanvasPop
In this case study Wildfire discusses how CanvasPop built brand engagement and monetized their social audience through their exclusive Summer Group Sale and discount vouchers.
Wildfire Case Study: Nicole Miller
In this case study Wildfire discusses how Nicole Miller leveraged unique social ad optimization technology to grow their fan base of social luxury customers.
Wildfire Case Study: Annie’s Homegrown
This case study highlights how the Annie’s Homegrown brand used the Wildfire Social Marketing Suite to successfully launch their new frozen pizza through an integrated marketing strategy.
Omni-Channel Marketing at Macy’s
Jennifer Kasper, group vice president, digital media and multicultural marketing, Macy’s, discussed how mobile fits into Macy’s business strategy.
Omni-Channel Marketing at Macy’s
Jennifer Kasper, group vice president, digital media and multicultural marketing, Macy’s, discussed how mobile fits into Macy’s business strategy.
Inside Starwood’s Sponsorship Strategy
According to IEG, Starwood is expanding its sponsorship portfolio to support its international expansion and gain unique, one-of-a-kind experiences for its Starwood Preferred Guest loyalty program.
DPAA Case Study: Jack in the Box
Patti Foley, director of marketing communications and merchandising, Jack in the Box, presented a case study at the DPAA 2012 Digital Media Summit on the recent “All American Jack” campaign which utilized digital place-based media.
Oscar Mayer Taste-a-Monials Case Study: Turning Sampling into Sentiment
Beth Goeddel, marketing director, Kraft Foods, Inc., and Sarah Hofstetter, president, 360i, shared how Kraft’s “Oscar Mayer Taste-a-Monials” campaign turned sampling into sentiment overnight by tapping into social media and mobile to yield extremely powerful results.
Oscar Mayer Taste-a-Monials Case Study: Turning Sampling into Sentiment
Beth Goeddel, marketing director, Kraft Foods, Inc., and Sarah Hofstetter, president, 360i, shared how Kraft’s “Oscar Mayer Taste-a-Monials” campaign turned sampling into sentiment overnight by tapping into social media and mobile to yield extremely powerful results.
The Marketing Store: Are Mobile Wallets Key to the Future of Loyalty?
Kurt Karlenzig, SVP global digital strategy, The Marketing Store, shared key takeaways for marketers as they work towards the future with loyalty and innovation-enabled mobile wallet and payment platforms.
The Art of the Deal: How to Blend Couponing, Customer Relationships, and Loyalty
According to this white paper from Aimia, the intersection of customer loyalty and couponing has become a hot topic for retailers and marketers alike.
The Social Network: Can Social Media Build Loyalty?
To become part of an effective marketing strategy, social media marketing must first become part of an effective customer loyalty strategy, according to this white paper from Aimia.
Research Report: 2012 Q3 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include: media (use of music in advertising and digital place-based media), procurement, marketing organization, and shopper marketing.
The Coca-Cola Company: Rebuilds Brand Love
Alison E. Lewis, Senior Vice President of Marketing, North America, The Coca-Cola Company, discussed how it rebuilt brand love, recruited a new generation of consumers, and improved the company’s reputation.
The Coca-Cola Company: Rebuilding Brand Love
Alison E. Lewis, senior vice president of marketing, North America, The Coca-Cola Company, discussed how Coca-Cola rebuilt brand love, recruited a new generation of consumers, and improved the company’s reputation.
The Coca-Cola Company: Rebuilding Brand Love
Alison E. Lewis, senior vice president of marketing, North America, The Coca-Cola Company, discussed how Coca-Cola rebuilt brand love, recruited a new generation of consumers, and improved the company’s reputation.
Davis & Gilbert LLP: Local Radio Contest With “Misleading” Terms Ends in FCC Fine
This Advertising Alert from Davis & Gilbert LLP discusses a recent Federal Communications Commission (FCC) ruling that underscores the importance of conducting sweepstakes and contests in accordance with the rules as announced and advertised.
PowerPresentation: Q3 Member Benchmarking Survey Results
This collection of data charts represents findings from the ANA's 2012 Q3 Member Benchmarking survey. Topics covered in this survey include music in advertising, procurement, marketing organization, digital place-based media, and shopper marketing.
