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Search returned: 137 document(s).

  • Loyalty: What Customers Really Want

    Knowledge Partners   February 16, 2024  

    TMS shares the results of a proprietary study on loyalty that used qualitative and quantitative research in the U.S. and U.K. to find out from customers what they thought about loyalty programs and what they want and expect out of loyalty programs. The study spoke to 978 consumers in the U.S. and U.K.

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  • Advocacy and Loyalty Vendor Evaluation

    Tools   January 11, 2024  

    Use this matrix to compare Advocacy and Loyalty platforms based on your requirements.

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  • Advocacy and Loyalty Vendors Matrix

    Tools   January 11, 2024  

    Use this matrix to obtain information about key vendors in the Advocacy and Loyalty technology space.

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  • Customer Advocate Database

    Tools   January 11, 2024  

    Use this database to template to track your customer advocates by key information, levels of engagement and referrals.

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  • Brand Loyalty Advantage

    Tools   January 7, 2024  

    Read this guide to learn how to increase your brand awareness and how to ensure your customers stay loyal to your business.

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  • Advocacy and Loyalty Technology Overview

    Tools   January 7, 2024  

    Our Advocacy and Loyalty Technology Overview highlights the Advocacy and Loyalty technology space at a high-level.

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  • Shopper Marketing Contest Best Practices Checklist

    Tools   January 1, 2024  

    Use our checklist to ensure you are leveraging best practices for your shopper marketing contest.

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  • Shopper Marketing Coupon Best Practices Checklist

    Tools   January 1, 2024  

    Use our checklist to ensure you are leveraging best practices for your shopper marketing coupon campaign.

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  • How Retailers Can Make Better Connections with More Shoppers

    Industry Insights   November 29, 2023  

    The weeks leading up to the holidays can be stressful for retail marketers desperate to hit their goals, and that can lead many to throw good money after bad tactics to gain some quick traction. A common example is the focus on reach. Too many retail marketers focus on acquiring customer contact information (usually email addresses) to get in front of net new shoppers and hit acquisition goals without any focus on the relevant data that can help them turn those email addresses (read: shoppers) into first-time buyers.

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  • A Quick Take on Sponsorship Agreements and Partnerships

    Event Recaps   November 16, 2023  

    Speakers discussed the key business and legal issues entities encounter when looking for sponsorship opportunities, selecting appropriate brand partnerships, and negotiating agreements that meet the needs of both the sponsored and the sponsor.

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  • Do Marketers Go Big for the Holidays?

    B2C   September 15, 2023  

    Most people will be watching their wallets during the 2023 holidays, with more than half of consumers (53 percent) saying inflation will have a moderate or significant impact on their spending. To ensure that they are buying wisely, consumers are demanding more from brands and retailers. They want flexible return policies, discounts, loyalty programs, and the capability to buy online and pick up in-store.

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  • How Panera Bread Leveraged AI to Supercharge Its Loyalty Program

    Event Recaps   September 12, 2023  

    Catherine Thacker, senior director of customer engagement at Panera Bread, shared how she and her team have leveraged AI-powered personalization to drive higher frequency and improved retention among members of the brand’s loyalty program.

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  • Effective Marketing Triggers for Retailers

    Industry Insights   September 1, 2023  

    Retailers know by now that an abandoned shopping cart (AC) is an important trigger to incorporate into a multichannel marketing strategy. It takes a decent amount of effort for someone to visit a retail site, browse and add an item to their cart, yet the average cart abandonment rate is an incredible 70 percent, according to Baymard Institute. A well-timed email can be enough to nudge many of them to buy - with AC email conversion rates in the double digits.

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  • Promoting the Inclusivity of San Francisco’s Hospitality Industry with a U.K. Drag Contest

    Smarties Awards   July 24, 2023  

    The San Francisco Travel Association promoted the diversity and inclusivity of its city as a travel destination for Britons though a contest celebrating drag queens.

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  • The Strongest Driver of Loyalty? An Emotional Brand Connection

    Money Slides   May 24, 2023  

    Ad agency J.Schmid shares the results of an extensive survey suggesting that an emotional brand connection is the single most powerful factor in persuading consumers to repurchase, recommend, forgive, and trust a company.

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  • Hershey Helps Consumers Master Their Movie Night

    REGGIE Awards   May 15, 2023  

    The Hershey Company partnered with Vudu to position itself as the brand that enhances family movie nights.

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  • Live Music Runs On Dunkin’

    REGGIE Awards   May 7, 2023  

    Dunkin’ brought fans fun, fuel, and customized giveaways through an all-new activation at marquee music festivals, including Governors Ball, Bonnaroo and Lollapalooza.

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  • IHOP Banks on Loyalty

    REGGIE Awards   May 7, 2023  

    The International Bank of Pancakes is a 360-degree integrated marketing campaign for the launch of IHOP’s first ever loyalty program.

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  • Getting Milk to Be Cool

    REGGIE Awards   May 7, 2023  

    To promote the dairy milk category to consumers, MilkPEP’s Make The Trade program leveraged innovative NFT technology for an instant-win game/sweepstakes executed across all engagement channels and the entire path to purchase.

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  • A Retro Mobile Phone Game Promotes a Hotel Loyalty Program

    Internationalist Digital Solutions   April 23, 2023  

    French hotel brand Accor invoked the memory of a 1980s mobile phone game to attract new members to its loyalty program.

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