Promotions, Incentives & Loyalty

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Gen Y Is Just a Different Kind of Brand Loyal

Millennials may be famously fickle when it comes to brands, but a new study finds that they actually see themselves as loyalists.

Marketers Increase Coupons, but Redemption Is Down

Coupon use is down, but still strong. And the growth area is non-food.

Rewarding Interactions

In addition to rewarding customers for transactions and information, companies also need to reward customers for interactions — specifically, social interactions that translate to engagement and advocacy.

Toyota and B.A.S.S.: Reeling in a Great Sponsorship

Jim Baudino, engagement marketing manager at Toyota Motor Sales, shared four keys to maintaining a successful and authentic sponsorship.

Forecast Calls for Happier Shoppers, Bluer Skies

A new forecast for retailers is decidedly more upbeat, with BDO predicting a 5.1 percent increase in sales in the year ahead, thanks to shoppers’ growing confidence in the strengthening economy.

Mapping the Customer Journey

Marketing executives are asking one fundamental question: What’s it like to be one of our customers? Embracing customer experience management is the way to move forward.

The Next Frontier

Enlightened marketing leaders are achieving success these days by seizing ownership over the entire customer experience — from delivering the message to innovating the experience.

New Wealth, New World: How and Why We Shop Around the Globe

The Nielsen Global Survey of Consumer Shopping Behavior included more than 29,000 online respondents in 58 countries. The findings shine a light on how consumers shop and what drives category purchasing.

King’s Hawaiian: Integration of Social Media and Consumer Care

Chad Donvito, director of brand management at King’s Hawaiian, and Courtney Taira, consumer care lead at King’s Hawaiian, shared insights on the brand’s integration of social media and consumer care.

King’s Hawaiian: Integration of Social Media and Consumer Care

In this presentation, Chad Donvito, director of brand management at King’s Hawaiian, and Courtney Taira, consumer care lead at King’s Hawaiian, shared insights on the brand’s integration of social media and consumer care.

Experiences That Keep Them Coming Back for More

Although consumers sign up for many loyalty programs, chances are they find the communications they receive irrelevant. Learn three strategies for effective loyalty practices.

Get Personal

Discover how brands including Jaguar and IBM are working to win over customers through experience using social and mobile technology.

Smart-Fencing

Samsung launched the first global smart-fencing mobile campaign to drive in-store trial of a new product aimed at tech enthusiasts.

Swedish Wraps

McDonald’s in Sweden added a gaming feature to its mobile app that increased both McWrap sales and foot traffic to restaurants.

To Buy or Not to Buy? Perhaps Social Engagement is the Question

Google commissioned Forrester Consulting to study the relationship between social engagement and buying behavior. What they found was when brands invest in offering content to their customers who engage the most, they create even more valuable customers.

Ace Hardware Mobile Coupons

Ace Hardware designed a series of mobile coupon offers to increase foot traffic and appeal to a younger demographic.

All Deals in One App

The team at binggo created an app to aggregate deals from popular discount service providers like Groupon, LivingSocial, Yelp, and many others.

AT&T Alerts

Valvoline worked with AT&T AdWorks to alert customers about a discount being offered at their local Valvoline locations through AT&T Alerts, a location-based mobile program.

Back-to-School Mobile Coupon

Back-to-school shopping takes a lot of energy, so Auntie Anne’s partnered with Coca-Cola to help hungry shoppers in malls across America.

Credit for Torcida

PepsiCo’s first use of a mobile-only campaign in Brazil provided efficient, direct communication to engage with, understand, and reward a key target market: small retailers and street vendors of its Torcida Snacks brand.

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