Promotions, Incentives & Loyalty
Millennials may be famously fickle when it comes to brands, but a new study finds that they actually see themselves as loyalists.
Coupon use is down, but still strong. And the growth area is non-food.
In addition to rewarding customers for transactions and information, companies also need to reward customers for interactions — specifically, social interactions that translate to engagement and advocacy.
Jim Baudino, engagement marketing manager at Toyota Motor Sales, shared four keys to maintaining a successful and authentic sponsorship.
A new forecast for retailers is decidedly more upbeat, with BDO predicting a 5.1 percent increase in sales in the year ahead, thanks to shoppers’ growing confidence in the strengthening economy.
Marketing executives are asking one fundamental question: What’s it like to be one of our customers? Embracing customer experience management is the way to move forward.
Enlightened marketing leaders are achieving success these days by seizing ownership over the entire customer experience — from delivering the message to innovating the experience.
The Nielsen Global Survey of Consumer Shopping Behavior included more than 29,000 online respondents in 58 countries. The findings shine a light on how consumers shop and what drives category purchasing.
Chad Donvito, director of brand management at King’s Hawaiian, and Courtney Taira, consumer care lead at King’s Hawaiian, shared insights on the brand’s integration of social media and consumer care.
In this presentation, Chad Donvito, director of brand management at King’s Hawaiian, and Courtney Taira, consumer care lead at King’s Hawaiian, shared insights on the brand’s integration of social media and consumer care.
Although consumers sign up for many loyalty programs, chances are they find the communications they receive irrelevant. Learn three strategies for effective loyalty practices.
Discover how brands including Jaguar and IBM are working to win over customers through experience using social and mobile technology.
Samsung launched the first global smart-fencing mobile campaign to drive in-store trial of a new product aimed at tech enthusiasts.
McDonald’s in Sweden added a gaming feature to its mobile app that increased both McWrap sales and foot traffic to restaurants.
Google commissioned Forrester Consulting to study the relationship between social engagement and buying behavior. What they found was when brands invest in offering content to their customers who engage the most, they create even more valuable customers.
Ace Hardware designed a series of mobile coupon offers to increase foot traffic and appeal to a younger demographic.
The team at binggo created an app to aggregate deals from popular discount service providers like Groupon, LivingSocial, Yelp, and many others.
Valvoline worked with AT&T AdWorks to alert customers about a discount being offered at their local Valvoline locations through AT&T Alerts, a location-based mobile program.
Back-to-school shopping takes a lot of energy, so Auntie Anne’s partnered with Coca-Cola to help hungry shoppers in malls across America.
PepsiCo’s first use of a mobile-only campaign in Brazil provided efficient, direct communication to engage with, understand, and reward a key target market: small retailers and street vendors of its Torcida Snacks brand.