How Panera Bread Leveraged AI to Supercharge Its Loyalty Program | Event Recaps | All MKC Content | ANA

How Panera Bread Leveraged AI to Supercharge Its Loyalty Program

Catherine Thacker, senior director of customer engagement at Panera Bread, shared how she and her team have leveraged AI-powered personalization to drive higher frequency and improved retention among members of the brand’s loyalty program.