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Seven Trends Changing the Way Brands Market to Consumers

Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.

Seven Trends Changing the Way Brands Market to Consumers

In this webinar video, Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.

Seven Trends Changing the Way Brands Market to Consumers

In this presentation, Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.

The State of Real-Time Marketing: From Oreo to Everywhere

In this video, Debra Aho Williamson, principal analyst of social media at eMarketer, explained how companies can move real-time marketing beyond the social sphere.

The State of Real-Time Marketing: From Oreo to Everywhere

Debra Aho Williamson, principal analyst of social media at eMarketer, explained how companies can move real-time marketing beyond the social sphere.

Are You Ready to Rock? Ubisoft Shares the Rocksmith Music Game Experience

Steve Carlin, senior director, shopping marketing and insights at Ubisoft, discussed how an innovative partnership with Epiphone/Gibson and Guitar Center helped Rocksmith find its audience and revive the music videogame genre.

Are You Ready to Rock? Ubisoft Shares the Rocksmith Music Game Experience

In this presentation, Steve Carlin, senior director, shopping marketing and insights at Ubisoft, discussed how an innovative partnership with Epiphone/Gibson and Guitar Center helped Rocksmith find its audience and revive the music videogame genre.

HTC One

HTC leveraged limited resources to connect with digital natives through event sponsorship, on-site activations, and a blogger competition in order to launch the HTC One product.

Ray-Ban at SXSW

To engage consumers, Ray-Ban turned to the power of music by delivering an exclusive event at SXSW with Boiler Room, one of the most cutting-edge, live-streaming music platforms.

Digital Place-based Drives Video Neutral Plans

With traditional TV audiences continuing to fragment, marketers are broadly adopting a “video neutral” approach to advertising in order to capitalize on this radical change in consumer behavior.

Environment Matters

The power of digital place-based media cannot be overlooked. Media can capture us at any time during the day as valuable consumer audiences travel — while going to school, grocery shopping, out to dinner, or even on a plane.

Turning Heads In a "Video Everywhere" World

In this video-on-the-go environment, digital place-based media has earned a place at the table alongside all other video and digital options and stands out for its ability to reach consumers, with contextually relevant content, at the moment of truth on their way to making brand and purchase decisions.

Where the Consumers Are

Defined as video programming on screens in places where consumers have “dwell time,” digital place-based advertising targets audiences in a unique way. Marketers are increasingly looking to reap the benefits.

United 4th: Teaching an Old Dog New Tricks

Outdoor advertising flexes new-media muscle with Clear Channel’s Independence Day campaign. The campaign started with making media that seemed old — outdoor advertising — new again.

Free the Forced

A successful joint mobile and tactile approach implemented by the United Nations Association of Germany increased awareness about forced/arranged marriages through a padlock campaign called “Free the Forced.”

Mobile Shines Bright on Broadway Brand: MAMMA MIA! Broadway LP

The Broadway play MAMMA MIA! combined location-based mobile targeting with out-of-home advertising to drive ticket sales among New York City tourists.

Samsung Share to Go

Samsung created a media-first out-of-home execution that utilized near field communication to reward and engage consumers while also garnering nearly 100,000 interactions.

The Social Home Tour 2.0

An interactive tour was created for potential homeowners by using state-of-the-art electronics, Facebook photos, music, and “likes” to customize a home for each walk-through of a potential buyer.

Research Report: 2013 ANA Q2 Member Benchmarking Survey

This report is based on questions posed by ANA members. Topics covered in this survey include: marketing accountability (measurement & ROI), sponsorship and event marketing (event marketing), agency relations (agency selection), research (market research), and media (yellow pages and digital place-based media).

PowerPresentation: 2013 ANA Q2 Member Benchmarking Survey

This collection of data charts represents findings from the 2013 ANA Q2 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include marketing accountability, agency relations, research, and media (print and out of home).

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