Selling Burgers with 50,000 Stickers and a Country’s Love of Serrano Peppers | Multicultural Excellence Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

Selling Burgers with 50,000 Stickers and a Country’s Love of Serrano Peppers

Burger King Mexico placed 50,000 stickers on serrano peppers throughout Mexico City in an activation meant to raise interest in the quick service restaurant’s latest offering — the Whopper Serrano.