On Attention Metrics, In-Theater Ads Are More Effective Than TV Ads
Executive Summary
Mike Rosen, chief revenue officer at NCM, discussed a recent study in which eye tracking technology was implemented to determine the level of attention movie goers paid when watching ads prior in theater. The results? Ninety-seven percent of movie goers watch ads for 22 out of every 30 seconds, numbers that place the in-theater ads well ahead of TV on attention metrics.
For the full podcast discussion, click here.
Source
"Can Movie Theaters Still Reel in Advertisers?" Champions of Growth Podcast, 9/27/23.
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