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OAAA Case Study: Jelly Belly

Jelly Belly used out-of-home advertising to launch a new product with a limited advertising budget.

OAAA Case Study: Kaiser Permanente

Kaiser Permanente used out-of-home advertising to increase brand awareness during annual health insurance open enrollment periods.

DPAA Case Study: Hotels.com

This DPAA (Digital Place-Based Advertising Association) case study highlights how Hotels.com utilized digital location-specific advertising as a campaign component and drove significant interest, action, and ad recall as a result.

USA TouchPoints Study

The OAAA commissioned a study with USA TouchPoints to explore what consumers do when they’re “away from home.”

Outdoor Advertising Today

This guide from the OAAA outlines the benefits of out-of-home advertising, as well as the legal restrictions the industry faces and the steps they are taking to become more environmentally friendly.

DPAA Case Study: Naturally Nora, Inc.

This DPAA (Digital Place-Based Advertising Association) case study highlights how Naturally Nora, a new brand of all-natural baking mixes, built brand awareness and generated product trial through the use of Adspace targeted mall advertising.

Planning for Out-of-Home Media

This guidebook from the OAAA explores government regulation of out-of-home (OOH) advertising, OOH measurement and buying, and the effectiveness of OOH.

OAAA Case Study: McDonald’s Angus Burger

McDonald’s used out-of-home advertising to generate excitement around the launch of the Angus burger in 2009.

Creating Effective Out-of-Home Advertising

This OAAA guide outlines the best practices, challenges, and components of effective out-of-home advertising.

DPAA Case Study: Maker’s Mark

This DPAA (Digital Place-Based Advertising Association) case study highlights how Maker’s Mark utilized digital place-based advertising in order to connect with consumers and drive measurable engagement and results.

Media: Providing Unlimited Options for Marketers

This ANA Insight Brief provides an overview of the current media landscape and takes a deeper dive into the print, video, and music industries. Case studies from ANA members MillerCoors, Vistaprint, and American Licorice explore how individual companies are redefining media in the digital age.

OAAA Case Study: Reebok RealFlex

In 2011, Reebok used out-of-home advertising to help educate the public about the benefits of its new RealFlex sneaker.

Out-of-Home Print Production Specifications

This OAAA guide outlines the requirements for out-of-home artwork production.

OAAA Interactive Out-of-Home Media Primer

This OAAA guide outlines the basics of the social media landscape, how out-of-home advertising can fit into an interactive campaign, and ways to incorporate social media into out-of-home creative executions.

Out-of-Home Advertising Effectiveness and Return on Investment

This OAAA study on out-of-home advertising found that for each dollar spent globally on out-of-home advertising, an average of $2.80 was received in sales.

OAAA Case Study: Kraft Blue Box Macaroni & Cheese

In 2010, Kraft used out-of-home advertising to help reinvigorate their classic macaroni and cheese brand.

Book Burning Party

Troy Public Library would close for good unless voters approved a tax increase. With little money, six weeks until the election, facing a well organized anti-tax group whod managed to get two previous library-saving tax increases to fail, we had to be bold. We posed as a clandestine group who urged people to vote to close the library so they could have a book burning party.

Breakfast with Benefits

Caribou Coffee, the second largest premium coffee house in the United States, launched Daybreaker breakfast sandwiches in January 2011 to help drive incremental sales while better positioning itself from behemoth competitors like Starbucks and McDonalds.

Cardiac Care From a Cactus

Although recognized nationally as a Top-100 Hospital by Thompson Reuters, Abrazo consistently ranked fourth among Phoenix's five major metro healthcare systems in terms of brand preference and utilization. Abrazo Health Care elevated their image to improve brand perception, increase heart care preference and more than double emergency department usage goals.

How Microsoft Created a Search Engine for a New Generation

Jay-Z Decoded was an innovative way to help Microsoft's search engine Bing create competitive advantage over its much more established and out-sized rival, Google.

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