Multicultural & Niche Marketing
Embracing the Mayhem: Allstate’s Unconventional Road Trip
Lisa Cochrane, senior vice president of marketing, Allstate Insurance Co., discussed how Allstate’s “Mayhem” campaign has made the brand a leader in the insurance category again.
Embracing the Mayhem: Allstate’s Unconventional Road Trip
Lisa Cochrane, senior vice president of marketing, Allstate Insurance Co., discussed how Allstate’s “Mayhem” campaign has made the brand a leader in the insurance category again.
Asian Americans: A Consumer Segment You Can't Ignore
Sharmila M. Fowler, senior client advisor, Geoscape, and Thomas Tseng, principal and co-founder, New American Dimensions, LLC, discussed why and how to reach Asian consumers.
Asian Americans: A Consumer Segment You Can't Ignore
Sharmila M. Fowler, senior client advisor, Geoscape, and Thomas Tseng, principal and co-founder, New American Dimensions, LLC, discussed why and how to reach Asian consumers.
Asian Americans: A Consumer Segment You Can't Ignore
Sharmila M. Fowler, senior client advisor, Geoscape, and Thomas Tseng, principal and co-founder, New American Dimensions, LLC, discussed why and how to reach Asian consumers.
Research Report: 2012 Multicultural Marketing and Newer Media Survey
This Research Report includes highlights from the 2012 Multicultural Marketing and Newer Media Survey. The survey was created to better understand how marketers are reaching out to their multicultural customer segments via newer media platforms (e.g., social media and mobile).
Key Findings: 2012 Multicultural Marketing and Newer Media Survey
This Key Findings Report includes topline findings from the 2012 Multicultural Marketing and Newer Media Survey. The survey was created to better understand how marketers are reaching out to their multicultural customer segments via newer media platforms (e.g., social media and mobile).
All Revved Up
ANA Magazine caught up with Kim Brink to learn more about NASCAR’s growth plan. Brink laid out the key elements of the brand’s ambitious five-year industry action plan to reach a whole new generation of fans.
Marketing to Millennials
Marketers will need to reassess their strategies as multicultural millennials become the dominant consumer group in North America. Find out how Brisk Iced tea, Nissan, and Campbell’s have all targeted this segment in recent campaigns.
Intel: The Creator's Project
Dave Haroldsen, creative director, The Creator's Project, global partner marketing, Intel Corporation, discussed how Intel helped to build The Creator's Project in order to make a connection with 18- to 24-year-olds.
Krispy Kreme: Reaching Millennials through Integrated Marketing
Brian Little, director of corporate communications, and Tim Sabo, global creative director, Krispy Kreme Doughnuts, along with Jeff Fromm, executive vice president, Barkley, and Mark Logan, SVP, Digital Innovation, Barkely, discussed how Krispy Kreme reached Millennials through social media and integrated marketing.
Krispy Kreme: Reaching Millennials through Integrated Marketing
Brian Little, director of corporate communications, and Tim Sabo, global creative director, Krispy Kreme Doughnuts, along with Jeff Fromm, executive vice president, Barkley, and Mark Logan, SVP, Digital Innovation, Barkely, discussed how Krispy Kreme reached Millennials through social media and integrated marketing.
The Digital Black Consumer
Matthew Barnhill, executive vice president, corporate market research, BET, and Carol Cunningham, VP consumer insights, BET, discussed the findings of a survey BET conducted to explore digital consumption and usage among African-Americans.
The Digital Black Consumer
Matthew Barnhill, executive vice president, corporate market research, BET, and Carol Cunningham, VP consumer insights, BET, discussed the findings of a survey BET conducted to explore digital consumption and usage among African-Americans.
The Digital Black Consumer
Matthew Barnhill, executive vice president, corporate market research, BET, and Carol Cunningham, VP consumer insights, BET, discussed the findings of a survey BET conducted to explore digital consumption and usage among African-Americans.
The Truth About Smart Moms
Laura Simpson, global director, McCann Truth Central, and David Tucker, deputy director, McCann Truth Central, discussed new research on how brands can earn the respect of moms who are tech-savvy and super influencers in their households.
The Truth About Smart Moms
Laura Simpson, global director, McCann Truth Central, and David Tucker, deputy director, McCann Truth Central, discussed new research on how brands can earn the respect of moms who are tech-savvy and super influencers in their households.
The Truth About Smart Moms
Laura Simpson, global director, McCann Truth Central, and David Tucker, deputy director, McCann Truth Central, discussed new research on how brands can earn the respect of moms who are tech-savvy and super influencers in their households.
Diversity: Moving Beyond Demographics
Featuring case studies from ANA member companies AT&T, Navy Recruiting Command, and Time Warner, this Insight Brief also includes information on the importance of making the advertising industry more diverse and how marketers can make a business case for diversity.
Yahoo!: Brave New Moms
In this research brief, Yahoo! provides insights to brands on how to connect with and help moms via technology.
