All MKC Content
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That's So Meta, with Jason Velliquette of R3
Marketing Futures Podcast May 13, 2022The metaverse is the talk of the marketing industry, yet technically it doesn't even exist yet. Today we talk to Jason Velliquette, Head of Digital at R3, about what the real metaverse will look like in the future, and how brands can prepare today for a virtualized tomorrow.
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The Art (and Science) of Advertising and Audience in the Age of Converged TV
Conference Session Videos May 13, 2022In this video, Innovid's Ahed Jendza and Cadillac's Marcie M. Pérez discussed how brands are leveraging data and technology to get a unified view of advertising and audiences.
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The Convergence of TV, OTT, and Digital Video: Five Factors Disrupting the Media Buying Landscape
Conference Session Videos May 13, 2022In this video, Morgan Jessup, VP of advanced strategy and activation at telecom provider Spectrum, explored the five key factors contributing to media disruption and provided actionable insights that can help brands evolve and future-proof their marketing strategies.
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The Convergence of TV, OTT, and Digital Video: Five Factors Disrupting the Media Buying Landscape
Event Recaps May 13, 2022In this session, Morgan Jessup, VP of advanced strategy and activation at telecom provider Spectrum, explored the five key factors contributing to media disruption and provided actionable insights that can help brands evolve and future-proof their marketing strategies.
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The Metaverse for Brands on a Budget
Podcast Clips May 13, 2022Jason Velliquette, Head of Digital for R3, shares options for brands on a budget to explore the metaverse.
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TV and Video Through a Generational Lens
Conference Session Videos May 13, 2022In this video, Vevo presented research from its recent "The State of Video Consumption" report, conducted in conjunction with Publicis Media, comparing the video and TV viewership habits and preferences of Gen X, millennials, and Gen Z.
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TV and Video Through a Generational Lens
Event Recaps May 13, 2022Vevo presented research from its recent "The State of Video Consumption" report, conducted in conjunction with Publicis Media, comparing the video and TV viewership habits and preferences of Gen X, millennials, and Gen Z.
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What Kind of Marketer Are You: Reactive, Strategic, or Transformational?
Podcast Clips May 13, 2022Jason Velliquette, Head of Digital for R3, lays out the three approaches brands can take toward the metaverse: reactionary, strategic, and transformational.
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Cybersecurity Best Practices for Organizations in 2022 and Beyond
Event Recaps May 12, 2022In the coming years, cybercrime will continue to grow. Learn what your role as a data steward can be in avoiding becoming another cybercrime statistic and stopping these situations from occurring.
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Data-Driven Success in an Environment of Rapid Consumer Behavior Change
Event Recaps May 12, 2022Oracle shares insights on emerging consumer expectations and explores opportunities to evolve data-driven strategies to fuel personalized marketing strategies.
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Data-Driven Success in an Environment of Rapid Consumer Behavior Change
Conference Session Videos May 12, 2022In this video, Oracle shares insights on emerging consumer expectations and explores opportunities to evolve data-driven strategies to fuel personalized marketing strategies.
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Don’t Be Seduced by the Mystery Box: Creativity in Ads Matters More Than Ever
Knowledge Partners May 12, 2022Brands are relying on technology for their marketing decisions, but must remember that a good idea and well-executed creative can generate performance and lead to a successful campaign.
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Driving Purpose as a Core Business Strategy
Conference Session Videos May 12, 2022In this video, Deloitte shared findings from a survey of C-suite leaders on the challenges and opportunities they face related to purpose.
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Driving Purpose as a Core Business Strategy
Event Recaps May 12, 2022Deloitte shared findings from a survey of C-suite leaders on the challenges and opportunities they face related to purpose.
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Going the Extra Mile for Purpose
Event Recaps May 12, 2022Merrell shared how it has conceptualized and activated its brand purpose.
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How Mailchimp Activates Purpose Across Communities
Conference Session Videos May 12, 2022In this video, Mailchimp and agency partner Kin showcased some purpose-led initiatives that the two organizations have worked on together.
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How Mailchimp Activates Purpose Across Communities
Event Recaps May 12, 2022Mailchimp and agency partner Kin showcased some purpose-led initiatives that the two organizations have worked on together.
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OREO Showcases Long-Time Allyship
Conference Session Videos May 12, 2022In this video, OREO shared some of the marketing it has undertaken on behalf of the LGBTQ+ community and its allies.
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OREO Showcases Long-Time Allyship
Event Recaps May 12, 2022OREO shared some of the marketing it has undertaken on behalf of the LGBTQ+ community and its allies.
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Scaling Business through Data Driven Relationship Deepening
Event Recaps May 12, 2022Ally Financial shared how the company uses behavioral data and relationship building to individualize the customer journey and cross-sell customers additional services.
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