All MKC Content
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Be Unstoppable #WithALittleHelp from Google
Smarties Awards December 21, 2020To be seen as one of the world’s most helpful brands and ultimately drive product usage and lead to a powerful conversation that resonated across India, Google launched “Be Unstoppable.”
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Berocca — Get Supercharged at 2pm
Smarties Awards December 21, 2020Vitamin supplement Berocca launched a campaign to reposition itself, bringing the brand into a new territory where it’s not only just a health assistant but also an energy booster that increases productivity.
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Biti’s Hunter Canvas of Pride
Smarties Awards December 21, 2020Sneaker brand Biti’s Hunter spread optimism during the COVID-19 pandemic by evoking a sense of pride and stoicism in Vietnam through #ProudlyMadeInVietnam stories.
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Biti’s Hunter Street: The First #ProudlyMadeInVietnam
Smarties Awards December 21, 2020Sneaker brand Biti’s Hunter spread optimism during the COVID-19 pandemic by evoking a sense of pride and stoicism in Vietnam through #ProudlyMadeInVietnam stories.
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Blueair Pollution Alert System
Smarties Awards December 21, 2020Unilever India’s newly acquired Swedish air purifier brand, Blueair, wanted to build awareness and consideration in India.
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Bringing the World #TogetherInTravel
Smarties Awards December 21, 2020To be seen as one of the world’s most helpful brands and ultimately drive product usage and lead to a powerful conversation that resonated across India, Google launched “Be Unstoppable.”
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Bugados no Gloob
Smarties Awards December 21, 2020Brazilian TV channel Gloob produced its first Brazilian sitcom, Bugados, inspired by the world of gaming.
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Cadillac Live
Smarties Awards December 21, 2020Cadillac set out to revolutionize the luxury car shopping experience by meeting the luxury car shopper online.
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Center Fresh: Stay Fresh Behind the Mask
Smarties Awards December 21, 2020The “Stay Fresh Behind the Mask” campaign increased relevance for Center Fresh mints and gum during the COVID-19 pandemic.
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ChapStick "Beauty Confessions" Quiz
Smarties Awards December 21, 2020ChapStick promoted its new Total Hydration beauty line with an online quiz.
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Chupa Chups — The Fun Stimulator Always-on-content Campaign
Smarties Awards December 21, 2020Chupa Chups brought the idea of “Forever Fun” to life to become the No.1 candy brand in Vietnam among digitally-native teens and further expand its business.
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Clear Men Swipes All: Hijacking League of Legends
Smarties Awards December 21, 2020Clear Men leveraged esports to inspire a new generation of Vietnamese men striving for success.
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Coke Energy — This Energy Is For You
Smarties Awards December 21, 2020Coke Energy strayed from the stereotypes of its category to connect with its target audiences across a variety of media channels.
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COVID-19: How Vietnam Beat Rest of the World
Smarties Awards December 21, 2020To help prevent the spread of COVID-19 in Vietnam, Lifebuoy built hand sanitizing stations and promoted proper handwashing technique in a viral TikTok video.
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DIMES Milkshake Launch
Smarties Awards December 21, 2020To launch its new product and connect with gen Z, Turkish beverage brand DIMES leaned into the increasingly popular social platform TikTok.
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Doritos x Illegal Civ
Smarties Awards December 21, 2020To connect with fashion fanatics in the millennial and gen Z generations, Doritos partnered with a streetwear brand to develop a collection inspired by the famous chip.
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Dove #ShowUs Russia
Smarties Awards December 21, 2020Dove ran a local campaign in the Russian market to celebrate real women and real beauty.
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Dove Deo Dry Serum Mobile Campaign
Smarties Awards December 21, 2020For the release of its new and innovative deodorant product, Dove created an interactive mobile ad campaign targeted at hip, urban women.
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Dunkin' x Waze Going Gold
Smarties Awards December 21, 2020To raise awareness and funds for the Joy in Childhood Foundation, Dunkin’ partnered with the navigation app Waze.
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Dunkin'/Waze "Going Gold"
Smarties Awards December 21, 2020To raise awareness and funds for the Joy in Childhood Foundation, Dunkin’ partnered with the navigation app Waze.
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