What to do with the Marketing Data You Collect

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Clicks. Tweets. Emails. Credit card swipes, brands are now stepping up to the plate to gather customer data. But, what are you actually doing with the information you collect? Few brands are using customer data to its full advantage which is precisely why so many marketing initiatives now fall flat. This webinar will examine how filling in gaps in customer profiles is essential to build relevant and effective customer experiences. The presentation full of consumer confessions, case studies, personal insights and advice (including what not to do), will detail actionable tools to help companies move away from siloed data and traditional campaigns so they can create a full-view of the customer, improve customer engagement and ultimately, drive more revenue.

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Start: Wednesday, May 14, 2014 at 1:00pm

End: Wednesday, May 14, 2014 at 2:00pm



Lisa Arthur
Chief Marketing Officer & Author Big Data Marketing: Engage Your Customers More Effectively and Drive Value
Teradata Applications