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Specialized Agencies: Taming the Wild West

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Webinar Description

In today's day and age, marketing communications needs to work with various agencies to bring the messaging to the target market. This can include agencies handling creative, digital, design, shopper marketing, promotions, packaging, as well as events and public relation, to name a few. The list can be deep and wide, depending on how the internal workings of your organization are structured. In this webinar, we will discuss the increased importance of interactive and non-traditional off-line channels in delivering real value. If you have a portfolio of "Below The Line" agencies that you are working with, this webinar will prove to be a valuable investment.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Friday, March 28, 2014 at 1:00pm
Ends:Friday, March 28, 2014 at 2:00pm
Presenter

Basil Wuson
Principal
A.T. Kearney, Inc.

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