| |
 

Specialized Agencies: Taming the Wild West

This event is over.
Webinar Description

In today's day and age, marketing communications needs to work with various agencies to bring the messaging to the target market. This can include agencies handling creative, digital, design, shopper marketing, promotions, packaging, as well as events and public relation, to name a few. The list can be deep and wide, depending on how the internal workings of your organization are structured. In this webinar, we will discuss the increased importance of interactive and non-traditional off-line channels in delivering real value. If you have a portfolio of "Below The Line" agencies that you are working with, this webinar will prove to be a valuable investment.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Friday, March 28, 2014 at 1:00pm
Ends:Friday, March 28, 2014 at 2:00pm
Presenter

Basil Wuson
Principal
A.T. Kearney, Inc.

All Upcoming Webinars

Programmatic Buying – Real Time Buying, Real Time Legal Problems

Webinar 

CES Topline: What Marketers Need to Know

Webinar 

Native Advertising – Hype or Hope?

Webinar 

Refining Hispanic ROI in a Total Market World

Webinar 

Increasing ROI with Programmatic

Webinar 

Influencing, Optimizing and Reshaping Marketing in 2015

Webinar 

The Developing Law of Drones – Marketing’s New Frontier

Webinar 

Creating a Digital Ecosystem

Webinar 

See all events