Taming the Wild West: An Approach to Managing Below-the-Line Agencies
March 28, 2014
Erin Christopher, partner, consumer and retail industries at A.T. Kearney, and Basil Wuson, principal at A.T. Kearney, discussed how clients can better manage the proliferation of specialized agencies across multiple business and brands.
You do not have access to this content
Here's who has access to this content:
- ANA Client-Side Marketer Members
Login Now
First, one quick step. You’ll need to log in to continue:
No Account?
You need to be a member and create an account in order to view this content. Please review the member categories above, to determine if you qualify, and then click below to create an account using your business email address.