Taming the Wild West: An Approach to Managing Below-the-Line Agencies | Event Recaps | All MKC Content | ANA

Taming the Wild West: An Approach to Managing Below-the-Line Agencies

Erin Christopher, partner, consumer and retail industries at A.T. Kearney, and Basil Wuson, principal at A.T. Kearney, discussed how clients can better manage the proliferation of specialized agencies across multiple business and brands.