Marketing Maestros

Initial ANA Perspective on Publicis-Omnicom

Posted: Aug 7, 2013 10:02am ET BY Bill Duggan, Group EVP, ANA

The following is an initial perspective from ANA on the Publicis-Omnicom merger, as provided to Ad Age.

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Ted Turner’s Best Business Practices

Posted: Jul 23, 2013 12:43pm ET

The first thing you need to know about Ted Turner is that he rejects the premise that economic prosperity must translate into a despoiled environment. “I believe the object of being a responsible business person is to leave the lives of those you come in contact with richer, not poorer; smarter, not dumber; and fuller rather than more depleted,” he says.

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Top Tweets from the ANA Digital & Social Media Conference

Posted: Jul 23, 2013 12:00am ET BY Marni Gordon, vice president of committees and conferences, ANA

Marni Gordon, vice president, ANA shares her favorite tweets from the 2013 ANA Digital & Social Media Conference.

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Highlights from ANA Digital & Social Media Conference

Posted: Jul 23, 2013 12:00am ET BY Marni Gordon, vice president of committees and conferences, ANA

ANA is well known for its fall “Masters of Marketing” Conference - which features terrific content and prominent speakers, including many leading CMOs and other marketing thought leaders. This year we held our first annual ANA Brand Masters Conference which was a very special intimate springtime companion to the Masters of Marketing.

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Aligning Success Metrics for Marketing Procurement and Marketing

Posted: Jul 3, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

The new ANA white paper, “Elevating the Role of Marketing Procurement,” focuses on procurement success metrics and is based on a quantitative survey with 113 marketing procurement professionals as well as select qualitative interviews.

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Highlights from ANA Marketing to Millennials Members Only Conference

Posted: Jun 28, 2013 12:00am ET BY Marni Gordon, vice president of committees and conferences, ANA

We held our first-ever ANA Members Only Conference on Marketing to Millennials in California and had a great day! The event was hosted by Live Nation and held at House of Blues in Los Angeles. The day was filled with rich insights on the elusive millennial target and included sessions from Live Nation, Hyundai, Missouri Lottery, and Microsoft plus the latest trends on millennials from Jeff Fromm ...

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Marketing Procurement Must Embrace its Role in Improving Marketing ROI

Posted: Jun 28, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

ANA recently embarked on qualitative and quantitative work to better understand the metrics used to measure the success/contribution of the marketing procurement organization. We looked at (a) the metrics used to measure the marketing procurement organization and (b) the importance placed on each respective metric.

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Elevating the Role of Marketing Procurement

Posted: Jun 25, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

ANA has just released a new white paper, “Elevating the Role of Marketing Procurement.” The work focuses on procurement success metrics and is based on a quantitative survey with 113 marketing procurement professionals as well as select qualitative interviews.

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Nielsen: Brand-Specific Commercial Ratings Solution Provider

Posted: Jun 21, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

Nielsen pioneered television audience measurement and analytics. In the U.S. today, the Nielsen ratings are the basis for assessing the audience from broadcast, syndication, and cable programming, and the currency by which the associated advertising is transacted for both national and local spots.

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3D Network from ESPN to Be Closed Down

Posted: Jun 14, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

It was just announced that ESPN’s 3D network, which was launched in June 2010, will be closed down by the end of the year. According to MediaPost, that decision follows a big slowdown in theatrical 3D films and an overall lack of 3D TV interest/adoption by consumers. Sorry to say, I am not surprised.

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