Marketing Maestros

Disintermediation of Traditional Agencies

Posted: Sep 13, 2013 3:33pm ET BY Bill Duggan, Group EVP, ANA

Dictionary.com defines disintermediate as: “to attempt to do away with intermediary entities between two primary market forces; to eliminate the middleman.”

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New Industry Association:<br>Cross-Cultural Marketing & Communications Association

Posted: Sep 10, 2013 10:02am ET BY Bill Duggan, Group EVP, ANA

I attended the opening day of the “The Total Market Conference” from the Cross-Cultural Marketing & Communications Association on Monday in NYC. According to the CCM&CA, the total market is the description of a business vertical emerging within the marketing and communications industry; it describes the converging “general market” and multicultural business verticals.

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The Rise of the In-House Agency

Posted: Sep 5, 2013 10:02am ET BY Bill Duggan, Group EVP, ANA

ANA has released a new report, “The Rise of the In-House Agency,” and the findings are most interesting.

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In-House Agencies Grow in Importance

Posted: Aug 30, 2013 10:03am ET BY Bill Duggan, Group EVP, ANA

Over the last few months ANA has been surveying our members to better understand the penetration and use of in-house agencies.

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Commercial Loads are Getting Out of Control

Posted: Aug 20, 2013 10:02am ET BY Bill Duggan, Group EVP, ANA

Al Jazeera America, which launches today (August 20), announced that it will have only six minutes of commercials each hour.

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Initial ANA Perspective on Publicis-Omnicom

Posted: Aug 7, 2013 10:02am ET BY Bill Duggan, Group EVP, ANA

The following is an initial perspective from ANA on the Publicis-Omnicom merger, as provided to Ad Age.

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Ted Turner’s Best Business Practices

Posted: Jul 23, 2013 12:43pm ET

The first thing you need to know about Ted Turner is that he rejects the premise that economic prosperity must translate into a despoiled environment. “I believe the object of being a responsible business person is to leave the lives of those you come in contact with richer, not poorer; smarter, not dumber; and fuller rather than more depleted,” he says.

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Top Tweets from the ANA Digital & Social Media Conference

Posted: Jul 23, 2013 12:00am ET BY Marni Gordon, vice president of committees and conferences, ANA

Marni Gordon, vice president, ANA shares her favorite tweets from the 2013 ANA Digital & Social Media Conference.

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Highlights from ANA Digital & Social Media Conference

Posted: Jul 23, 2013 12:00am ET BY Marni Gordon, vice president of committees and conferences, ANA

ANA is well known for its fall “Masters of Marketing” Conference - which features terrific content and prominent speakers, including many leading CMOs and other marketing thought leaders. This year we held our first annual ANA Brand Masters Conference which was a very special intimate springtime companion to the Masters of Marketing.

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Aligning Success Metrics for Marketing Procurement and Marketing

Posted: Jul 3, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

The new ANA white paper, “Elevating the Role of Marketing Procurement,” focuses on procurement success metrics and is based on a quantitative survey with 113 marketing procurement professionals as well as select qualitative interviews.

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