Committees | Events & Webinars | Advertising Financial Management Committee Meeting | ANA

Advertising Financial Management Committee Meeting

This event is over.


I. WELCOME AND INTRODUCTIONS (11:00 – 11:10a.m. ET)

II. MEMBER ROUNDTABLE DISCUSSION: PROGRAMMATIC MEDIA SUPPLY CHAIN TRANSPARENCY STUDY (11:10 – 11:45a.m. ET)
In December 2023, the ANA released the complete Programmatic Media Supply Chain Transparency Study. A follow-up to the First Look Study released in June 2023, the December report delves deeper into the dynamic world of open web programmatic advertising, with a keen focus on a pivotal issue: transparency. Join Bill Duggan of the ANA as he details the major findings of the study, implications for procurement, and recommended action steps to help optimize investment in programmatic media.

Speaker:
Bill Duggan, Group Executive Vice President – ANA

III. GROWING SUPPLIER DIVERSITY PROGRAMS AT BEST BUY (11:45a.m. – 12:20p.m. ET)
As Best Buy’s first full-time hire to lead supplier diversity, Chris Garazatua is reshaping the conversation around inclusive and innovative sourcing strategies. His role leverages experiences in supplier diversity and procurement at Nestlé where he managed a portfolio of over 1,000 diverse suppliers. Alongside Carrie Kesseh, senior manager of marketing sourcing, learn how procurement and supplier diversity teams work together to identify, evaluate, and work with diverse suppliers to meet strict sustainability, quality, cost, and delivery standards.

Speakers:
Chris Garazatua, Head of Business Diversity & Supplier Inclusion – Best Buy
Carrie Kesseh, Senior Manager, Marketing Sourcing – Best Buy

IV. BREAK (12:20 – 12:25p.m. ET)

V. YOU GET THE AGENCY YOU DESERVE: LESSONS TO MAXIMIZE YOUR AGENCY AND PARTNER RELATIONSHIP (12:25 – 1:00p.m. ET)
There are millions of people out there who manage the relationships between their companies and the agencies and consultancies they’ve hired. However, there is very little conversation that centers around how to foster great relationships that in turn generate maximum value. By asking how to ensure you are a great client, the relationship will grow along with your results. Yet, so few pause to ask how to be the best possible client. Jared Belsky, CEO and co-founder of Acadia, will offer practical and emotional insights that get to the heart of successful client-agency partnerships.

Speaker:
Jared Belsky, CEO and Co-Founder – Acadia