Agency Relations Committee Meeting

NETWORKING BREAKFAST (9:00 - 9:30)
INTRODUCTIONS (9:30 - 9:45)


I. AGENCY TRANSITION IN A TIME OF TRANSITION (9:45-10:45)
Morgan Stanley made a bold move to switch agencies right in the middle of the integration of the Morgan Stanley Smith Barney joint venture. Hear why they decided this was the right move, what factors were considered and why the decision is already having huge payoff. This session will cover the results of the partnership and the timing from a corporate culture and strategy perspective and also take a look at some of the new campaign work, highlighting the challenges, improvements and successes.
Speaker:
Chris Bacon, Executive Director, Global Director of Advertising and Sponsorships, Morgan Stanley


II. ANA MEMBER BENCHMARKING DISCUSSION: AGENCY SEARCH (11:00-12:00)
The agency search process has been identified as a "pain point" by the 4A's (American Association of Advertising Agencies) and many of its member agencies. Today, issues such as media fragmentation, new agency types, multiple reviews and frustrating RFP and pitch practices have made the search process even more challenging. We'll discuss best practices for the agency search process with the objective of ultimately publishing a joint white paper with the 4A's on this important issue.
Moderator:
Eve Reiter, Vice President, Marketing & Advertising Category Management and Agency Relations, American Express Company and Chair, ANA Agency Relations Committee


LUNCH (12:00 - 1:00)


III. HOW TO GET THE MOST FROM YOUR AGENCY (1:00-2:00)
In this session, Robert Schwartz of Ogilvy & Mather North America will share best practices and lead a discussion with our Committee on how to get the most from your agency.
Speaker:
Robert Schwartz, Worldwide Managing Director, Ogilvy & Mather North America


ADJOURNMENT (2:30)