Integrated Marketing

This event is over.


NETWORKING BREAKFAST (9:00 – 9:45AM)
WELCOME AND INTRODUCTIONS (9:45 – 10:00AM)


I. MAKING IT REAL. THE POWER OF AN IMMERSIVE IDEA. (10:00AM – 10:45AM)
In the museum, we are limited by the walls of our galleries; in media, by the edges of our pages. However, "Van Gogh's Bedrooms" reminds us that everything can become a canvas for creativity. The Van Gogh BnB story is how one of the world's most-renowned art museums, in partnership with its long-time creative agency, went beyond the intrinsic power of a major exhibition to a simple, galvanizing insight. That insight informed a creative idea that reengaged a critical audience, successfully building the museum's business in the near- and long-terms.

Speaker:
Katie Rahn, Executive Director of Marketing and Communications – Art Institute of Chicago


II. A PARTY & A PANDA IN THE DESERT (10:45AM – 11:30AM)
How would you create a Millennial experience with another brand? How do you show up with credibility? How would you make it engaging for your target consumer to ultimately elevate both brands equally? The Friendly Union between Coors Banquet and Brixton Apparel created a unique and modern marketing example that did just that. In this session, David Lee, head of licensing and partnerships at MillerCoors, will share the strategy and story behind this unique integrated partnership.

Speaker:
David Lee, Head of Licensing & Partnerships - MillerCoors


LUNCH (11:30AM – 12:30PM)


III. MILLER LITE: TAKING A CHALLENGER APPROACH  (12:30PM – 1:15PM)
In a world where brands are competing for mindshare of Millennials, Miller Lite is taking a challenger approach and breaking through with its experiential program, “Know Your Beer”.  In this session, learn how Miller Lite is innovating in the experiential space and reaching Millennials through influencers, social media and PR tactics.

Speaker:
Liz Cramton
, Associate Marketing Manager, Miller Family of Brands - MillerCoors


IV. MEMBER ROUNDTABLE DISCUSSION (1:15PM – 2:15PM)
This is your time! Engage your fellow committee members in open discussion around pressing issues and hot topics in integrated marketing. Topics might include talent and continued education, managing multiple partners, data integration, emerging platforms, and measurement of integrated campaigns. Please come prepared to share! Something specific you'd like to discuss? Feel free to submit in advance via email to pgross@ana.net and we will use your suggestions to guide the conversation.

Facilitator:
Pamela Gross, Senior Manager, Content Marketing, Committees & Conferences – ANA