In-House Agency

when

Start: Wednesday, August 16, 2017 at 9:00am

End: Wednesday, August 16, 2017 at 2:30pm

WHERE

PricewaterhouseCoopers
300 Madison Avenue
22nd Floor - 22306 Tribeca, 22307 Bryant Park
New York, NY 10017

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. PWC: IN-HOUSE AGENCY CASE STUDY (10:00 – 11:00AM)
In January 2014, PwC completely overhauled the structure of its internal creative resources, centralizing the team across the entire enterprise. PwC's Creative Leader, Jack Teuber, will share an update on how the new model is working and new capabilities the team has brought on. He'll also share key learning points and the challenges he sees ahead.

Speaker:
Jack Teuber, Creative Leader – PwC and ANA In-House Agency Committee Co-Chair


II. HUMANA: WINNING OVER INTERNAL CLIENTS (11:15AM – 12:15PM)
Whether your in-house agency's use is mandated or not, you'll have to spend some time converting internal clients to champions of your in-house agency. In this session, Pam Orlando, queen bee at Humana's in-house agency, The Hive, will share the strategies and best practices they've put in place to win over their internal clients.

Speaker:
Pam Orlando, Queen Bee – Humana (The Hive)


LUNCH (12:15 – 1:00PM)


III. PRUDENTIAL: BRINGING MEDIA BUYING IN-HOUSE (1:00 – 2:00PM)
In this session, Lisa Fulks, director of integrated media, and Peggy Gradel, assistant media director, both of Prudential, will share how they manage media buying in-house. They will share what promoted the move to bring media buying in-house, their strategic approach, and lessons learned along the way.

Speakers:
Lisa Fulks, Director of Integrated Media – Prudential
Peggy Gradel, Assistant Media Director – Prudential


IV. ROUNDTABLE DISCUSSION: SHARE YOUR TOOLS (2:00 – 2:30PM)
In this roundtable discussion, we'll discuss the tools members are using to manage their in-house agency. From scope of work management to workflow management and everything in between. Come prepared to share your tools and best practices in their use. We'll also discuss major trends, topics, and current issues members are facing as an in-house agency.

Facilitators:
Jack Teuber, Creative Leader – PwC and ANA In-House Agency Committee Co-Chair
Charissa Messer, SVP, Strategic Marketing Executive – Bank of America and ANA In-House Agency Committee Co-Chair
Greg Wright, Director, Conferences and Committees – ANA

Webinar information, if available, will be provided to registrants only.