PwC: In-House Agency Case Study | Event Recaps | All MKC Content | ANA

PwC: In-House Agency Case Study

In January 2014, PwC completely overhauled the structure of its internal creative resources, centralizing the team across the entire enterprise. PwC's Creative Leader, Jack Teuber, shared an update on how the new model is working and new capabilities the team has brought on. He also shared key learning points and the challenges he sees ahead.