In-House Agency Day

when

Start: Wednesday, April 11, 2018 at 9:00am

End: Wednesday, April 11, 2018 at 2:30pm

WHERE

Deloitte
111 S. Wacker Drive
Chicago, IL 60606

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


NETWORKING BREAKFAST AND ROUNDTABLE DISCUSSIONS (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. DELOITTE: PICKING AND USING THE RIGHT PROJECT MANAGEMENT TOOL (10:00 – 10:45AM)
Choosing the right project management tool and using it to the best of its ability is often key to having a well-functioning in-house agency. In this session, Janelle Nash, senior manager of marketing technology and demand generation at Deloitte, will share how they picked their project management tool, how its utilized, and lessons learned along the way.

Speaker:
Janelle Nash, Senior Manager, Marketing Technology and Demand Generation – Deloitte


II. FROM IN-HOUSE TO iNHouse: EVOLVING NATIONWIDE'S CREATIVE CULTURE (10:45 – 11:15AM)
A creative group has existed at Nationwide for more than 20 years. But permission to have a distinct belief system, behave like an agency, and lead cultural change is new thinking. This movement has rapidly evolved how Nationwide's in-house agency sees themselves as creators in a corporate environment. It's also brought them closer to the vision of being the team their clients turn to first.

Speakers:
Cindy Esker, Director, Creative Services – Nationwide
Katherine Meyerdirk, Account Management Director, Brand Reputation – Nationwide


III. UL CREATIVE SERVICES TEAM SAVES THE DAY (11:30AM – 12:15PM)
Starting from a team of two and growing to a team of sixteen, UL's internal creative services team has showcased why it's important to bring creative talent in-house. Mandy Janicki, creative services manager at UL, will share UL's story behind the new creative services team, including the challenges they face, and where they're heading next.

Speaker:
Mandy Janicki, Creative Services Manager – UL


LUNCH (12:15 – 1:15PM)


IV. DELL: IN-HOUSE AGENCY CASE STUDY (1:15 – 2:00PM)
In-house agencies can take on many different shapes and sizes and can often change in scope over a long tenure. In this session, Scott Horst, VP of marcom at Dell, will share his journey and Dell's future plans, including lessons learned and key takeaways.

Speaker:
Scott Horst, VP Marcom – Dell


V. MEMBERS-ONLY DISCUSSION: PROJECT MANAGEMENT TOOLS AND ANA IN-HOUSE AGENCY FACT BOOK (2:00 – 2:30PM)
In November 2017 the ANA released their In-House Agency Fact Book. In this roundtable discussion, we'll discuss the results of our survey analysis, including organization structure, and any high level trends that were discovered. We'll also do a deeper dive on project management tools and discuss major trends, topics, and current issues members are facing as an in-house agency. Come with your questions and suggestions!

Facilitator:
Greg Wright, Director, Conferences and Committees – ANA

Webinar information, if available, will be provided to registrants only.