From In-House to iNHouse: Evolving Nationwide's Creative Culture

April 11, 2018

A creative group has existed at Nationwide for more than 20 years. But permission to have a distinct belief system, behave like an agency, and lead cultural change is new thinking. This movement has rapidly evolved how Nationwide's in-house agency sees themselves as creators in a corporate environment. It's also brought them closer to the vision of being the team their clients turn to first.