Midwest Digital, Social & Mobile

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Meeting notes are available to current, logged in Members only.

Networking Breakfast - 9:00am - 9:45am
Welcome and Introductions - 9:45am - 10:00am


I.  U.S. CELLULAR CORPORATION: BUILDING A SOCIAL TEAM WITH VOLUNTEERS (10:00am-11:00am)
In this session, Sherri Maxson, Director Interactive - U.S. Cellular Corporation and Bob Skwarek, Brand Manager - U.S. Cellular Corporation will share a case study on how they built their social team using employee volunteers.
Speakers:
Sherri Maxson,
Director Interactive - U.S. Cellular Corporation
Bob Skwarek,
Brand Manager - U.S. Cellular Corporation


II.  AMERICAN FAMILY INSURANCE GROWS THEIR "FAMILY" THROUGH MULTIPLE SCREEN MARKETING
(11:15am-12:15pm)
Only a few years ago, American Family Insurance allocated the majority of their media mix to a more traditional 30-second television approach with its modest marketing budget, in an ultra-competitive category. In 2009, American Family Insurance launched its first branded entertainment web series which included several integrated entertainment programs with multiple media partners. American Family Insurance has also become a category leader in social media, gaming, and is also the first insurance company to advertise on the iPad. Discover how American Family Insurance, an 80+ year old marketer, leverages brand-building initiatives through multiple screen marketing efforts to grow their business.
Speaker:
Telisa Yancy
, Advertising Director - American Family Insurance


III.  MEMBER ROUNDTABLE DISCUSSION
(1:15pm-2:30pm)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics, while learning from your peers from other companies. We'll discuss:

a. Social Media Measurement: Social media has exploded. Despite this rapid growth, clients have many questions and one of their primary issues is measurement. In this session we will ask members to share experiences in their use of social media measurement.
b. ANA/ARF/WOMMA Social Media Measurement Initiative: We will provide a brief update on the ANA Social Media Measurement Industry Initiative with ARF and WOMMA.
c. The Future of the ANA Midwest Digital, Social & Mobile Committee: In this session, we will ask members to share their thoughts on future topics for discussion including member suggestions for ideas on an industry initiative that the ANA Midwest Digital, Social & Mobile Committee can own in 2011.

Facilitator:
Marni Gordon
, Director, Marketing & Media Committees - ANA