Media Leadership, West Coast Chapter

when

Start: Tuesday, September 12, 2017 at 9:00am

End: Tuesday, September 12, 2017 at 2:30pm

WHERE

Campari America
1255 Battery Street, Suite 500
San Francisco, CA 94111

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
WELCOME/INTRODUCTIONS (9:45 – 10:00AM)


I. THE REMEDY FOR BLAND HEALTHCARE MARKETING: REINTRODUCTING A PIONEERING BRAND (10:00-10:45AM)
People like "health" & they like "care" but not "healthcare". As an industry, healthcare is complicated, intimidating & bureaucratic. Sutter Health is empowering patients & caregivers by breaking down these industry barriers. They are re-launching our brand, dismissing tired conventions & re-framing ourselves as a $12B Northern California start-up. In this session, Mac Tillman, VP of Brand Marketing at Sutter Health, will share how Sutter Health has reintroduced itself, through a "Tent Pole" media strategy, as the custodians of remarkable promise, proudly caring for northern California, birthplace of pioneers.

Speaker:
Mac Tillman, VP of Brand Marketing – Sutter Health


II. CAMPARI AMERICA: MEDIA CASE STUDY (11:00 – 11:45AM)
Gruppo Campari, founded in 1860, is a leading player in the global branded beverage industry with a portfolio counting more than 50 premium and super premium brands spreading across Global, Regional and Local priorities. In this session, we will hear from the media team at Campari America on their media strategy with key insights and lessons learned for marketers.

Speaker:
TBDCampari America


LUNCH (11:45AM – 12:45PM)


III. ESURANCE: BEST PRACTICES FOR LEVERAGING INFLUENCERS (12:45 – 1:30PM)
Esurance, insurance for the modern world®, provides auto, homeowners, motorcycle, and renters insurance direct to consumers online and over the phone. In this session Sarah Evans, Social Media Communications Specialist at Esurance will share their best practices and insights on how they used influencer strategy, with HGTV's The Property Brothers, to build brand awareness through engaging content and video.

Speaker:
Sarah Evans, Social Media Communications Specialist – Esurance


IV. MEMBER ROUNDTABLE DISCUSSION: TOP MEDIA ISSUES (1:30 – 2:30PM)
So many important issues and so little time! In this ANA member roundtable, we will ask the Committee to share their thoughts on the following media issues and discuss topics. Key topics will include:

  1. Programmatic / Agency Trading Desks
  2. Native Advertising
  3. Measurement
  4. Data / Media Attribution
  5. Global Media Management
  6. Media Agency Management
  7. Mobile
  8. Branded Content

 

Facilitators:
Michael Kelly, Senior Influencer Program and Social Media Manager –  Plantronics, Inc. and ANA Media Leadership, West Coast Committee Chair
Meghan Medlock, Senior Director, Committees and Conferences – ANA

Webinar information, if available, will be provided to registrants only.