HUMANA & WEIGHT WATCHERS: DRIVING HEALTHCARE CONSUMER ENGAGEMENT THROUGH DIGITAL, VIDEO, AND SOCIAL MEDIA

September 13, 2017

Humana is a U.S. Fortune 53 leading healthcare company. The healthcare industry is a unique, complex, and quickly changing landscape - making for interesting marketing challenges and case studies. In this session Karen Lee, Wellness Innovation Partnerships Leader shared how Humana partnered with Weight Watchers to leverage the power of brand, drive consumerization of healthcare products, and increase health plan member engagement rates. This two-year case study showcases a successful content marketing strategy that encompasses storytelling, digital assets, video, and social media outreach.