Advertising Financial Management, West Coast Chapter

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On September 20, 2018, the ANA will hold back-to-back meetings of the ANA Advertising Financial Management, West Coast Chapter Committee and the ANA Media Leadership, West Coast Chapter Committee at Electronic Arts in Redwood City, CA. The AFM, West Coast Chapter meeting will be held from 9:00 a.m. to 12:00 p.m. and the Media Leadership, West Coast Chapter meeting will be held from 1:00 p.m. to 5:00 p.m. Lunch will be provided for members of both committees from 12:00 – 1:00 p.m. and ANA members are welcome to attend both committee meetings.

To register for the Media Leadership, West Coast Chapter Committee meeting, held from 12:00 p.m. to 5:00 p.m., please RSVP here.


NETWORKING BREAKFAST (9:00 – 9:45AM)
WELCOME/INTRODUCTIONS (9:45 – 10:00AM)


I. FIRESTARTER SESSION: FINANCIAL AUDIT PROCESS  (10:00 – 10:45AM)
In this roundtable discussion and panel, members of the ANA Advertising Financial Management Committee, will discuss how best to conduct a financial audit process of their agency and what they typically find. They'll share their experiences with what agency compensation model works best (and worst) depending on the agency relationship and structure. They'll also discuss how agency compensation has evolved at their respective companies.

Panelists:
Anita Chung
, Sr. Category Manager - Salesforce
Tom Peyton, Assistant Vice President, Marketing Operations – American Honda Motor Co., Inc.

Moderator:
Greg Wright, Senior Director, Conferences and Committees – ANA


II. HAVING CANDID CONVERSATIONS WITH YOUR AGENCY ABOUT COMPENSATION (11:00 AM – 12:00 PM)
Marketing and advertising communicators are in a creative business, and the "business" side of what we do is often hard to talk about — especially when it comes to money. Maybe if we took a nontraditional approach in talking about money, we'd find our daily work a little easier and much more successful. Independent agency Eleven has been successful with some big brands by believing that financial conversations should be natural and productive instead of awkward and defensive. Hear how Eleven healthily hashes out financial relationships and the importance of transparency and humanity when it comes to the difficult conversations.

Speaker:
Dodie Martz, Associate Partner, Director of Revenue and Operations - Eleven Inc.

LUNCH (12:00PM – 1:00PM)

For general parking instructions, please click here. There are a few parking spots in the front of the parking lot that attendees can use, if these are full you are welcome to park in the normal spaces as well.