Digital & Social, Southeast Chapter

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS & NETWORKING "FIRESTARTER" SESSION (9:45 – 10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. During introductions, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.

I. MEMBER ROUNDTABLE DISCUSSION (10:00 – 10:30AM)
In this session, Digital & Social, Southeast Chapter Committee members will have the opportunity to network and discuss key issues, challenges, and opportunities brought up in the Introduction/Firestarter session or generated throughout the day's content sessions. Come prepared to engage on topics such as influencer marketing, content marketing, social media measurement, programmatic, new technologies such as AR/VR, and more!

Facilitator:
Ben Quigley, Director of Digital and Insights - The Home Depot

II. HABITAT FOR HUMANITY INTERNATIONAL: DIGITAL & SOCIAL CASE STUDY (10:30 -11:00AM)
Habitat for Humanity is a global nonprofit housing organization working in local communities across all 50 states in the U.S. and in approximately 70 countries. Habitat's vision is of a world where everyone has a decent place to live. In this session, Habitat for Humanity will share insights from their digital support of the 2019 Jimmy & Rosalynn Work Project including data-driven content decisions that have evolved in recent years.

Speaker:
Jon Newberry, Director of Digital Campaigns - Habitat for Humanity

III. THE HOME DEPOT: DIGITAL & SOCIAL CASE STUDY (11:15AM - 12:00PM)
The Home Depot is the world's largest home improvement specialty retailer, with 2,200+ retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. In this session, The Home Depot will share the innovative work they're doing in digital and social space with key lessons learned for marketers.

Speakers:
Allan Lansche, Manager, Social Media - The Home Depot
Tighe Flatley, Creative Manager, Social Media – The Home Depot

LUNCH (12:00 - 12:45PM)

IV. ALLY FINANCIAL: DISRUPTING THE INDUSTRY THROUGH AUGMENTED REALITY (12:45 – 1:30PM)
Learn how Ally, a leading digital financial-services company, used one of America's favorite board games to help promote financial literacy in a fun and engaging way. Their multi-channel approach used Augmented Reality to bring the game to life driven by innovative digital, social and out-of-home efforts. Being the first of its kind, the campaign provided Ally a baseline for future augmented reality initiatives.

Speakers:
Megan Audette, Marketing Director - Ally
Meredith Dack, Senior Marketing Manager - Ally