Shopper Marketing

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. TYSON FOODS: SHOPPER MARKETING BEST PRACTICES (10:00AM-11:00AM)
Tyson Foods, Inc. will share the company's best practices in shopper marketing. In this session, you will learn the company's approach to collaborative planning, dealing with key stakeholders and applying measurement learnings to build their business.

Speakers:
Wendyjean Bennett, Director of Shopper Marketing – Tyson Foods, Inc.
Karen Doan – Senior Manager of Alternative Channel Business – Tyson Foods, Inc.


II. ALCON: NAVIGATING AN OMNI-CHANNEL WORLD  (11:15AM-12:15PM)
Shawn Millerick, Head of Marketing, US OTC – Alcon (a Novartis company) will discuss their company's ongoing omni-channel marketing journey and provide insight on how their company initiates and evolves the shopper experience/activation to differentiate their brands.  You will also hear how Alcon evolves their brand's marketing plans by identifying the right platforms and channels from shoppers' behaviors as well as through continual test and learn scenarios.

Speaker:
Shawn Millerick, Head of Marketing, US OTC – Alcon (a Novartis company)


LUNCH (12:15-1:00 PM)


III. PEAPOD: SHOPPER MARKETING IN AN ECOMMERCE ENVIRONMENT (1:00-2:00 PM)
In this session, Linda Crowder, Senior Director – Peapod Interactive will provide insight into Shopper Marketing in the virtual space.  Through several case studies, you will hear how Peapod and their partners have developed successful shopper marketing programs in an eCommerce environment.  In this session, there will be focus on key similarities and differences between shopper marketing online and in stores.

Speaker:
Linda Crowder, Senior Director – Peapod Interactive


IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30 PM)
In this session, we will open up the discussion to talk about issues that ANA Shopper Marketing Committee members are facing and build upon those topics to explore in future meetings.

Facilitator:
Mala White, Senior Manager, Committees & Conferences – Association of National Advertisers