Digital & Social, West Coast Chapter

when

Start: Tuesday, August 21, 2018 at 9:00am

End: Tuesday, August 21, 2018 at 2:30pm

WHERE

Reed Smith
355 S. GRAND AVE.
SUITE 2900
Los Angeles, CA 90071

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
Attend In-Person Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Attend via Webinar Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Will Not Attend Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS & FIRESTARTER SESSION (9:45 – 10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. In this session, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.


I. UNDER ARMOUR: ENGAGING AUDIENCES IN MODERN MARKETING TODAY VIA THE SECOND SCREEN (10:00 – 10:45AM)
Within the roster of brands continually testing new creative and ad formats, Under Armour is using its understanding of social platforms and target user demographics as its springboard. Whether it is creating branded Lenses or games through Snapchat, product releases via drone drops or branded trivia games that are activated in real-time, Under Armour's second screen strategy engages, entertains and connects with consumers in ways that are delivering memorable brand awareness during key sporting moments that are easy to get lost in. Hear from Under Armour and digital agency partner, RED Interactive, on how they use their understanding of the brand's target audience, and use of technology to create these one-of-a-kind branded experiences for consumers, brands and fans alike.

Speakers:
Jack Daly, Senior Director, Consumer Engagement – Under Armour
Roni Sebastian, Executive Creative Director – RED


II. ADIDAS: LEVERAGING USER RESEARCH ON SOCIAL TO DRIVE ENGAGEMENT (11:00 – 11:45AM)
Adidas has emerged as an innovator and leader in creating experiences that engage their audience and deliver emotional impact by leveraging primary research on Gen Z and millennials. In this session, Adidas's ‎Senior Director and Managing Editor, Chris Murphy and Swift's VP of Client Strategy, Meredith Chase, will discuss how findings from two research deep-dives on social media use were implemented in the brand's marketing and drove results across the business.

Speakers:
Chris Murphy, Director of Brand Communications and Digital Marketing – adidas
Meredith Chase, Chief Strategy Officer – Swift Agency


LUNCH (11:45AM – 12:30PM)


III. PATAGONIA: SAVE OUR PUBLIC LANDS DIGITAL CAMPAIGN (12:30 - 1:45PM)
A certified B Corp, Patagonia's mission is to build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis. In this session, the digital team at Patagonia will share the innovative work behind their recent Save Our Public Lands campaign, and "The Cleanest Line", a visually immersive platform where Patagonia and its consumers can publish content, share experiences, and rally support for environmental protection & civic engagement. Hear how the brand developed digital and video assets for the campaign that raised $10 million worth of funds raised for global environmental groups (and the biggest retail story of the year, in a single day).

Speaker:
TBDPatagonia


IV. MEMBER ROUNDTABLE DISCUSSION: EFFICIENCY AND EFFECTIVENESS OF SOCIAL ADVERTISING (2:00 - 2:30PM)
In this session, we will open up the discussion to talk about the efficiency and effectiveness of advertising on social platforms like Facebook, Twitter, and Instagram and issues facing members and build upon those topics to explore in future meetings.

Facilitator:
Christine Morrison, Director of Marketing, Social – Intuit & ANA Digital & Social, West Coast Chapter Committee Chair

 

Webinar information, if available, will be provided to registrants only.