Social Media, West Coast Chapter
|Begins:||Thursday, May 19, 2011 at 9:00am|
|Ends:||Thursday, May 19, 2011 at 2:30pm|
15400 Graham Street
Huntington Beach, CA 92649
Meeting notes are available to current, logged in Members only.
Networking Breakfast - 9:00am - 9:45am
Welcome and Introductions - 9:45am - 10:00am
I. A LOOK AT BOSCH'S SOCIAL MEDIA STRATEGY (10:00am-10:45am)
BSH Home Appliances Corporation, known for leading home appliance brands such as Bosch, Siemens, and Thermador, is using social media to communicate directly with their consumers. Marni Hale, Senior Corporate Communications Manager - BSH Home Appliances Corporation will share a case study on BSH Home Appliances Corporation's overall social media strategy and programs.
Marni Hale, Senior Corporate Communications Manager - BSH Home Appliances Corporation
II. MEMBER ROUNDTABLE DISCUSSION (11:00am-12:00pm)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics, while learning from your peers from other companies. In this session, we are asking each member to share examples and their points-of-view on:
• Cross platform integration
• Metrics used for social media
• POVs on incentivized influencer marketing
• How mobile and/or new technology are changing social
Christine Morrison, Turbo Tax Social Media Marketer - Intuit Inc.
III. HONDA CASE STUDY: SOCIAL MEDIA AND GAMING (1:00pm-2:00pm)
Learn how Honda uses social media to support their business goals while connecting with their consumers and key bloggers/influencers. In this session, Honda will also discuss how they leverage social gaming and will share a case study on their recent Facebook Cartown program.
Alicia Jones, Social Media - American Honda Motor Co., Inc.
IV. OTHER ISSUES (2:00pm-2:30pm)
We will solicit ideas for future meetings and open the floor for any other areas of discussion.