Digital & Social, West Coast Chapter

when

Start: Tuesday, May 1, 2018 at 9:00am

End: Tuesday, May 1, 2018 at 2:30pm

WHERE

Illumina
5200 Research Place
San Diego, CA 92122

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS & FIRESTARTER SESSION (9:45 – 10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. In this session, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.


I.ILLUMINA: CONTENT MARKETING CASE STUDY (10:00 - 10:45AM)
Illumina is a biotechnology company that develops, manufactures and markets integrated systems for the analysis of genetic variation and biological function. In this session, Barbara Hunter, Senior Brand Manager – Illumina will share the innovative work they are doing in the content marketing space and lessons learned for marketers.

Speaker:
Barbara Hunter, Senior Brand Manager – Illumina


II. HOW ANA MEMBERS ARE USING INFLUENCER MARKETING (11:00-11:30AM)
According to a brand new ANA survey, three-quarters of ANA member companies have used influencer marketing in the past year. Furthermore, the main objective when engaging in influencer marketing is brand awareness. In this session, Molly Knol, Senior Manager, Committees and Conferences – ANA will share preliminary results of this survey including insight on types/number of influencers used, media channels employed, compensation, legal disclosure, measurement, and more.

Speaker:
Molly Knol, Senior Manager, Committees and Conferences – ANA


III. INFLUENCERS: FTC GUIDELINES REVISITED (11:30-12:15PM)
Jason Gordon, Counsel – Reed Smith LLP will provide an overview on the FTC Guidelines concerning the use of testimonials and endorsements in advertising, including the obligations of influencers under the guides and recent FTC enforcement activity.

Speaker:
Jason Gordon, Counsel – Reed Smith LLP


LUNCH (12:15-1:00PM)


IV.PAYPAL: DIGITAL & SOCIAL CASE STUDY (1:00-1:45PM)
In this session, Jarrod Baker, Global Head of Social Media & Social Marketing Enablement – PayPal will share the innovative work they're doing in digital and social space with key lessons learned for marketers.

Speaker:
Jarrod Baker, Global Head of Social Media & Social Marketing Enablement – PayPal


V.MEMBER ROUNDTABLE DISCUSSION: EFFICIENCY AND EFFECTIVENESS OF SOCIAL ADVERTISING (1:45 – 2:30PM)
In this session, we will open up the discussion to talk about the efficiency and effectiveness of advertising on social platforms like Facebook, Twitter, and Instagram and issues facing members and build upon those topics to explore in future meetings.

Facilitator:
Christine Morrison, Director of Marketing, Social – Intuit & ANA Digital & Social, West Coast Chapter Committee Chair

 

Webinar information, if available, will be provided to registrants only.