ANA Magazine

 

Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.

  • Surging Ahead

    ANA Magazine   June 12, 2016  

    How to build a better client-agency relationship through a strong evaluation process; a look at the latest trends and best practices for marketers.

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  • ANALOG for June 2016

    ANA Magazine   June 11, 2016  

    How Zappos delivers on its brand promise; a unique way to spread awareness for missing persons; what you don’t know about sourced traffic; upcoming events; quick facts; and more.

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  • Beyond Pink

    ANA Magazine   June 10, 2016  

    Brands are shedding anachronistic portrayals of women and changing how they market to female consumers, but there’s more to be done.

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  • Winning the Rebound

    ANA Magazine   June 9, 2016  

    The dos and don’ts for building a successful retargeting strategy that wins consumer attention.

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  • At Home with Cross-Media Strategy

    ANA Magazine   June 8, 2016  

    Alia Kemet, U.S. director of media at IKEA North America, on IKEA’s cross-media strategy, advice for young marketers, and more.

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  • Getting the Call

    ANA Magazine   May 12, 2016  

    Verizon’s lead marketer discusses how the telecom company is evolving to meet a new breed of consumer and what the brand change means as part of its daring reinvention.

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  • ANALOG for May 2016

    ANA Magazine   May 10, 2016  

    Coca-Cola rolls out a global design scheme; the NBA steps up its ad game; Amazon’s play in the streaming category; the ideal length for mobile ads; upcoming events; quick facts; and more.

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  • Making Connections

    ANA Magazine   May 10, 2016  

    A landmark study from the ANA on brand activation provides clarity to the term and some jaw-dropping statistics on just how big this segment of marketing truly is.

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  • Popularity Contest

    ANA Magazine   May 10, 2016  

    As the presidential campaigns reach a fever pitch, messaging will play a key role, and when it comes to winning votes, one medium has more sway than any other.

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  • Taking Seed

    ANA Magazine   May 10, 2016  

    How culture plays a critical role in building an adaptable and successful team.

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  • #ANALOG

    ANA Magazine   April 14, 2016  

    Chase Field goes to the dogs; who consumers will share their wearables data with; an inspiring video from Expedia; what the Kellogg Co. is doing in India; quick facts; and more.

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  • Ad Venture

    ANA Magazine   April 14, 2016  

    Looking for a competitive edge, a number of brands are teaming up with startup companies.

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  • It’s Time to Double Down on Data

    ANA Magazine   April 14, 2016  

    Learn how smart marketers use data and analytics to make strategic decisions that drive sales and ROI.

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  • Kidz Theze Dayz

    ANA Magazine   April 14, 2016  

    They may be young, but no generation is as large or as influential as Generation Z. Marketers need to know who they are and how to reach them.

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  • Marketing Florida Sunshine

    ANA Magazine   April 14, 2016  

    Susannah Costello of VISIT FLORIDA discusses her approach to activating a brand strategy abroad, reaching multicultural consumers, and more.

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  • #ANALOG

    ANA Magazine   March 10, 2016  

    A new event space from Pepsi; a ridiculously, ridiculously good movie promo; what the future holds for mobile marketing; quick facts; and more.

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  • Coming to You Live

    ANA Magazine   March 10, 2016  

    Learn how brands like Doritos, Wendy’s, and Patrón use livestreaming apps to build unique branded experiences.

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  • Fallout

    ANA Magazine   March 10, 2016  

    Disasters happen. Here’s how to prepare for when nightmare scenarios come true and the steps you should take to ensure your brand can survive.

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  • The Evolution of PMB

    ANA Magazine   March 10, 2016  

    Get the key takeaways from a new study by the ANA and Forrester Research on programmatic media buying.

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  • When Paper and Pixels Converge

    ANA Magazine   March 10, 2016  

    Digital marketing and direct mail aren’t mutually exclusive, and incorporating elements of both into your marketing efforts can have dramatic results.

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