What the 'Total Experience' Means for Marketers
Neil Dowling, CMO and global alliances lead at Rightpoint, sheds new light on an increasingly key area for marketing
Companies can no longer approach customer experience (CX) as one person's or department's job, according to Neil Dowling, CMO and global alliances lead at the global experience company Rightpoint. If companies are siloed, true measurement is narrow and makes enhancing the customer experience a bigger challenge.
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