Q&A
New York Times Advertising Turns the Page for B2B Marketers
Bari Komitee says first-party data has been crucial for developing effective ad campaigns for B2B brands
Bari Komitee, VP of B2B marketing at New York Times Advertising, talks about the consumerization of B2B advertising, why games are an increasingly useful tool to reach decision-makers, and the meaningless distinction between personal and business lives.
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