Marketing in the Age of AI hosted by Northeastern University | 1-Day Conferences | ANA

Marketing in the Age of AI hosted by Northeastern University

This event is over.

Join the ANA Educational Foundation (AEF) on Wednesday, March 6, 2024 for live, virtual conference to hear from top minds in the use of AI in marketing hosted by Northeastern University. Learn from leading brands how AI technologies are revolutionizing how businesses engage with their customers to reshape and personalize their experiences, optimize marketing campaigns, and create more effective and efficient marketing strategies. Join us on Zoom as we hear actionable takeaways and insightful case studies on how top brands integrate AI into their marketing strategies.

If you’re interested in this topic, also consider joining us on Fordham University’s campus in April for Marketing Creativity in the Age of AI.


Agenda

TIME EVENT DETAILS LOCATION
Wednesday, March 6, 2024
2:00pm
- 2:05pm

OPENING REMARKS

Marcia Soling
Senior Vice President ANA Educational Foundation
Prof. Yakov Bart
Associate Professor, Marketing Northeastern University
2:05pm
- 2:40pm

BRIDGING THE AI GAP

The hype around AI is real but there is a gap when it comes to enterprise adoption. 80% of CIOs planned to adopt AI by 2023, but only a third succeeded. To bridge this gap, enterprises need to navigate a series of interconnected roadblocks including skills shortage, data security and privacy concerns, ethics, and lack of AI strategy. In this talk, Varun will unpack some of these challenges and talk about how you and your team can navigate the AI landscape to take advantage of this once-in-a-generation opportunity.

Varun Grover
Senior Product Marketing Manager, AI Veritas Technologies
View Event Recap
2:40pm
- 3:15pm

FIRESIDE CHAT: PERSONALIZATION IN THE ANONYMOUS SPACE

A fireside chat conducted by Prof. Yakov Bart on what it means to deliver a personalized experience in an anonymous space such as healthcare and how Memorial Sloan Kettering is building towards machine learning.

Prof. Yakov Bart
Associate Professor, Marketing Northeastern University
Chelsea Van der Gaag
Senior Director of Marketing Technology & Operations Memorial Sloan Kettering
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3:15pm
- 3:50pm

AI + HUMANS: PARTNERING FOR THE FUTURE OF MARKETING

Marketers are on a continual journey to understand and influence people, but with media consumption habits changing, this mission has never been more difficult. In this session, we'll explore how the marketer of the future will partner with Artificial Intelligence to be more successful than ever in understanding and influencing how humans engage with brands and purchase products. 

Patrick Albano
VP, Global Client Development The Trade Desk
3:50pm
- 4:25pm

CONTENT AUTHENTICITY AND TRANSPARENCY IN THE AGE OF GENERATIVE AI

Can We Know What’s Real Online? Generative AI is like fire. Useful – and dangerous. Can it be tamed? In this session, we’ll explore its potential for mis- and dis-information, implications for marketers, and how to mitigate the problem. We’ll focus in particular on the approach of the C2PA, a consortium developing an open standard for authenticating and tracing digital content.

Adam Buhler
SVP, Head of Creative Technology Digitas
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4:25pm
- 4:30pm

CLOSING REMARKS

Prof. Yakov Bart
Associate Professor, Marketing Northeastern University

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.