Unleashing the Power of "Gen Zalpha" in Marketing & Innovation with Claire's

This spring, Claire’s launched The Collab, a bold evolution of its desire to empower consumers and invite them into the center of the brand to highlight their voices, talents and creative expression for all to experience. In this session, explore the strategic integration of younger creators, harnessing their fresh perspectives, digital prowess, and cultural influence to shape the future of the Claire’s brand through the lens of the generations at the heart of it.